Li Xiang Slams "Worst Form of Involution" on WeChat Moments

Li Xiang, founder of Li Auto, posted on WeChat Moments stating that since the government launched the anti-involution campaign in the automotive industry in 2025, the phenomena of "black water armies" and smear campaigns in the sector have been significantly mitigated, and Chinese automakers have gradually achieved an atmosphere of healthy competition. However, recently, a certain brand has hired a large number of marketing accounts to maliciously target Li Auto's products, and has extensively used "black water army" blank accounts to fabricate false information and flood comment sections, which has severely affected the company's normal operations. Li Xiang stated that he will pursue legal action to protect his rights and calls for relevant departments to intervene and rectify the situation. In the aforementioned WeChat Moments post, Li Xiang stated, "This constitutes the most egregious behavior under the anti-involution regulations." (Yicai)