This article was automatically generated by MarketWatch using technology from Automated Insights.
Shares of Booking Holdings Inc. (BKNG) advanced 4.04% to $192.01 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&amp;P 500 Index rising 1.20% to 7,126.06 and the Dow Jones Industrial Average rising 1.79% to 49,447.43.
Booking Holdings Inc. closed 17.80% below its 52-week high of $233.58, which the company reached on July 8th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Expedia Group Inc. (EXPE) rose 4.48% to $265.84, Trip.com Group Ltd. ADR (TCOM) rose 0.91% to $55.19, and Tripadvisor Inc. (TRIP) rose 1.42% to $11.39.
Trading volume (7.9 M) remained 3.6 million below its 50-day average volume of 11.4 M.
Data source: Dow Jones Market Data, FactSet. Data compiled April 17, 2026.
This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.
(END) Dow Jones Newswires
04-17-26 1636ET

BKNG

BKNU

FLYU

AWAY

BEDZ

Shares of Booking Holdings Inc. (BKNG) rose 4.04% to $192.01 on Friday, despite underperforming compared to competitors like Expedia Group Inc. (EXPE) and Trip.com Group Ltd. (TCOM). The S&P 500 Index increased by 1.20%, while Booking's stock remains 17.80% below its 52-week high of $233.58. Trading volume was 7.9 million, below the 50-day average of 11.4 million.

MarketWatch Automated

Booking

Invesco Leisure & ENT ETF

T-REX 2X Long BKNG Daily Target ETF

MicroSectors™ Travel 3X Leveraged ETNs

ETFMG Travel Tech ETF

AdvisorShares Hotel ETF

S&P 500

Dow Jones Industrial Average

Expedia

Trip.com

Tripadvisor

TRIP.COM-S

Trip.com HK SDR 50to1

Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors Despite Daily Gains