
Apple Just Gave Investors a $100 Billion Reason to Rethink the AI Spending Race

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Apple announced a $100 billion increase in share repurchases and a 4% dividend raise, contrasting with competitors' heavy AI spending. While rivals like Amazon and Alphabet invest heavily in AI infrastructure, Apple focuses on disciplined capital expenditures, totaling only $4.3 billion in the first half of fiscal 2026. Despite this, Apple generated over $82 billion in operating cash flow, returning $45 billion to investors. The company reported a 17% revenue increase in Q2 2026, driven by strong iPhone sales and a growing services sector, indicating robust business momentum and a positive outlook for future growth.
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