Hightouch Launches Exposure Log Matching for The Trade Desk

In San Francisco, Hightouch, the prominent Composable CDP and Agentic Marketing Platform, unveiled Exposure Log Matching feature for The Trade Desk. This latest capability, known as Match Booster, facilitates the alignment of The Trade Desk's Raw Event Data Stream (REDS) logs with a company's customer and household IDs, enabling the data to be stored in the customer's warehouse for evaluation, reporting, and AI examination. The Trade Desk offers advertisers with a comprehensive overview of each impression, click, and conversion, enhancing their marketing strategies.