Starbucks posts first revenue, earnings growth in two years
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Starbucks reported its first year-over-year revenue and earnings growth since 2023, driven by stronger U.S. traffic and global sales. The company attributed this turnaround to service improvements, menu innovation, and a revitalized loyalty program that achieved record active Rewards membership. Despite competition from Dutch Bros and McDonald’s, Starbucks is focusing on rebuilding its premium coffee market position.
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