Even with Sydney Sweeney, American Eagle struggles to sell women’s bottoms

retaildive
2026.06.03 13:35
portai
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American Eagle Outfitters reported a 2% drop in Q1 comparable sales for its namesake brand, primarily due to weak performance in women's bottoms, despite total net revenue growing 10% to $1.2 billion. While the Aerie subbrand saw a 25% sales increase, American Eagle executives acknowledged dissatisfaction with women's apparel results and are optimizing offerings for back-to-school. Analysts attributed the slump to assortment misallocation and external pressures, though they remain bullish on Aerie's continued strength.