<div id="readability-page-1"><div> <h2>Key Points</h2><ul><li>United Parcel Service is nearing the end of a long turnaround effort.</li><li>The company is telling investors that the second half of 2026 will be the start of the upturn.</li><li>10 stocks we like better than United Parcel Service ›</li></ul>United Parcel Service's (NYSE: UPS) stock has fallen 50% since hitting a high in early 2022. The stock, however, is up 30% from its lows in Oct. 2025. The market is starting to believe the company's turnaround plan is gaining traction. If you wait too long to buy it, you may miss out on the investment opportunity.<h2>UPS isn't expecting much from the second quarter</h2>Buying UPS before July 15 should get you in before the company reports second-quarter earnings. Those earnings aren't expected to be great reading. But that's not the point. The key here is that UPS has been telling investors that the first half of 2026 would be weak, with the second half coming in stronger.Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an &#34;Indispensable Monopoly&#34; providing the critical technology Nvidia and Intel both need. Continue »<img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg3MjM3NC8yNF8wM18yNS1hLXBlcnNvbi1zdGFuZGluZy13aXRoLWEtdS10dXJuLXNpZ24tb24tdGhlLWdyb3VuZC1pbi1mcm9udC1vZi10aGVtLV9nZXR0eWltYWdlcy0xMDU1OTI0ODkwLTEyMDB4ODAwLTViMmRmNzkuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-dXJsPWh0dHBzOi8vZy5mb29sY2RuLmNvbS9lZGl0b3JpYWwvaW1hZ2VzLzg3MjM3NC8yNF8wM18yNS1hLXBlcnNvbi1zdGFuZGluZy13aXRoLWEtdS10dXJuLXNpZ24tb24tdGhlLWdyb3VuZC1pbi1mcm9udC1vZi10aGVtLV9nZXR0eWltYWdlcy0xMDU1OTI0ODkwLTEyMDB4ODAwLTViMmRmNzkuanBnJnc9NzAw"/>Image source: Getty Images. In other words, the end of the second quarter will be the inflection point. It will be the point in time when the industrial giant's financial results start to turn around. There are already important signs of progress, with a steady increase in revenue per piece in the U.S. business being a key sign of the company's early turnaround success.<h2>Not a great year, but an important change of direction</h2>To be fair, the full year is likely to be roughly flat with 2025, with revenue and operating margin barely budging (though revenue per piece is expected to keep rising, ending up mid-single digits for the year). However, the company believes the trends will shift between the first and second half. In the first half of 2026, revenues are expected to fall, with margins remaining under pressure. But in the second half, revenues are expected to start growing, with margins improving. The company didn't materially alter its view when it reported first-quarter 2026 earnings in late April. In fact, the CEO doubled down, telling investors that the turnaround effort was still on track. I believe there will be a similarly positive update when the company reports second-quarter earnings.<h2>More aggressive investors should consider buying now</h2>Risk-averse investors probably won't want to buy UPS, given the turnaround story it is working on. However, for more aggressive investors, that turnaround appears to be coming to an end. The business upturn will come, if management is correct, in the second half of the year. The stock is already moving higher, but if you act before the company reports second-quarter earnings, you can still get in before the rest of Wall Street catches on to the change in direction.<h2>Should you buy stock in United Parcel Service right now?</h2> Before you buy stock in United Parcel Service, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and United Parcel Service wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,191!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,258,838!* Now, it’s worth noting Stock Advisor’s total average return is 941% — a market-crushing outperformance compared to 206% for the S&amp;P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. See the 10 stocks » *Stock Advisor returns as of June 7, 2026. Reuben Gregg Brewer has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends United Parcel Service. The Motley Fool has a disclosure policy. The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. </div></div>

The article recommends buying UPS stock before its July 15 second-quarter earnings report, arguing that the company's long turnaround effort is nearing completion. Although Q2 results are expected to be weak, management indicates the inflection point for growth will occur in the second half of 2026. The author suggests aggressive investors should enter now to capitalize on the anticipated upturn before broader market recognition.

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I'm Calling It: UPS Is a Buy Before July 15