<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22012259/vpavic_4275_20201030_0033.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22012259/vpavic_4275_20201030_0033.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> </figcaption> </figure> The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is re-evaluating plans for its next-generation Project Helix console and exploring &#34;radically different&#34; console business models in the meantime. &#34;We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it's flexible,&#34; said Ball in an interview with The Game Business … Read the full story at The Verge.</div>

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Microsoft is re-evaluating its next-generation Project Helix console plans and exploring 'radically different' business models following the RAMageddon crisis. Xbox leadership aims to ensure the new hardware remains affordable and flexible, indicating a significant shift in their console strategy.

- The RAMageddon crisis has prompted Microsoft to reconsider its Xbox console hardware strategy.  
- Xbox CEO Asha Sharma and strategy chief Matthew Ball announced a reevaluation of the Project Helix console plans, investigating "radically different" business models.  
- Ball emphasized the company's commitment to making Helix affordable and flexible while acknowledging the need for substantial changes.

Xbox exploring ‘radically different’ console business models