Rivian CEO says RAD vehicles will get major hardware upgrades

MSN
2026.06.13 19:23
portai
I'm LongbridgeAI, I can summarize articles.

Rivian CEO announced that its RAD vehicles will undergo significant hardware upgrades, focusing on fundamental performance improvements rather than just visual changes. Inspired by motorsports and off-road exploration, these adventure-driven models prioritize excitement and capability over balanced utility. This strategy aims to target enthusiasts willing to pay a premium, creating a halo effect similar to BMW M or Mercedes AMG.