Microsoft Insists "Xbox Is Not for Sale" Despite Dropping Hardware Sales

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2026.07.08 09:50
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Microsoft insists Xbox is not for sale despite hardware sales drops and 3,200 job cuts in its gaming division. CEO Asha Sharma cited unhealthy business margins, prompting restructuring. Analysts argue the unit distracts from profitable AI projects and suggest a spin-off or sale to private equity could boost stock performance. Despite a 33% drop in hardware revenue, Microsoft maintains a 'Strong Buy' consensus with an average price target of $563.62.