Microsoft pressures LG into killing unwanted McAfee ads

The Verge

Jul 24, 2026 at 04:24 AM

Complete. Here is the key summary

Microsoft intervened to stop LG from displaying unwanted McAfee trial pop-ups on Windows 11 users with LG monitors. Following user complaints about bloatware, Microsoft's Windows chief confirmed that LG agreed to immediately disable the McAfee pop-up in its Monitor App Installer. This action addresses backlash against intrusive ads for McAfee antivirus and LG apps triggered by monitor connections.

Microsoft has intervened to stop Windows 11 users with LG monitors from being bombarded with annoying McAfee trial pop-ups. In response to complaints about the LG bloatware, Microsoft's Windows chief, Pavan Davuluri, said that LG has agreed to immediately disable the McAfee pop-up from its LG Monitor App Installer, and pledged that Microsoft will "keep improving here with our ecosystem partners."

This crackdown follows backlash about large pop-up ads for McAfee antivirus and LG's own apps appearing on Windows 11 PCs after being connected to LG monitors. Upon connection, a Windows driver update was silently installing LG driver updates and t …

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