Pinduoduo's Naming Art: From Romance, Ambition to Concealment
From the initial "Dream Seeker," to the mid-term "Sea of Light/Whale," to the current "Pinmu/Hongqiao/Pudong"$PDD(PDD.US) I think no one can resist complaining about Pinduoduo's new name "New Pinmu." I was really idle, so I went through a series of domestic and foreign entity company names established by Pinduoduo from 2014 to the present. Surprisingly, I found that one can clearly see a trajectory of Pinduoduo's development: from pragmatic entrepreneurship and sprinting for IPO, to determined overseas expansion and building a global empire, then to low-key concealment and risk isolation. These shifts in naming style are also a direct reflection of Pinduoduo's development stages and commercial considerations...






