- Nongfu Spring founder Zhong Shanshan criticized e-commerce platforms for acting as dominant middlemen, stifling physical retail, and fueling damaging price wars through algorithmic control.
- His remarks sparked a debate, with supporters echoing concerns over platform dominance and merchants' heavy reliance on discounts, while critics argued he overlooked e-commerce efficiencies and weak demand.
- Zhong, ranked second in China with a net worth of $60.9 billion, has repeatedly warned that algorithm-driven pricing and internet price wars undermine product quality and the broader economy.