When many business owners are still lamenting that "business is hard to do," China's export data is surprisingly good, with exports growing by 19% year-on-year in the first two months.

The core truth is only one: the "goods" we sell have changed.

In the past, we exported shirts, socks, and small toys—low value-added, earning hard money; now we export new energy vehicles, integrated circuits, robots, and lithium batteries—high-tech content, earning money from technology. And right now, an even more intense new trend is forming: China is going to export AI to the world.

Not just tokens going overseas, but also a large number of AI applications, digital solutions, and scenario ecosystems, entering a new stage of "leading domestic applications" to "global capability output."

The 2025 annual report released by China's "interactive display leader" CVTE happens to be the most vivid annotation of this trend—revenue of 24.354 billion yuan, a year-on-year increase of 8.72%; net profit attributable to the parent company of 1.013 billion yuan, a year-on-year increase of 4.38%. The most eye-catching is that overseas self-owned brand revenue surged by 54.83%.

How does a display technology company rooted in Guangzhou conquer the world with a screen in the "new overseas era"?

Invisible Giant: From Storage Room to Global Leader

Many people may not have heard of the name "CVTE," but the TV in your living room is likely related to it.

The main control board is the "brain" of the LCD TV; no matter how good the screen is, without it, it is just a piece of glass. It integrates key modules such as core processing chips, image decoding, and audio processing, responsible for turning various signals into images and sounds, and is the core board that determines picture quality and smart experience in TVs.

For every 10 TVs sold globally, 3 of them have main control boards from CVTE. According to data from AVC, by 2025, CVTE's shipment of LCD TV main control boards will reach 68.0645 million pieces, accounting for 33.13% of the global shipment, maintaining the global number one position for several consecutive years.

In 2005, a few engineers hand-soldered the first board in a storage room on Guangzhou Airport Road. Twenty years later, this company has perfected the "underlying skills" of display driving, touch interaction, and audio-video processing to the extreme of the industry—unassuming, not playing tricks, yet achieving world champion level in niche fields. The three major products, LCD display main control boards, educational interactive smart panels, and MAXHUB conference panels, have all been awarded the title of national manufacturing single champion certified by the Ministry of Industry and Information Technology From conference rooms to classrooms, from digital signage to LED giant screens, CVTE has illuminated over 140 countries and regions globally, more than 950,000 conference rooms, and over 3 million classrooms with its "smart screens."

This is the pragmatic DNA of a Guangdong enterprise—slow craftsmanship ultimately leads to great achievements.

From overseas OEM to the "leap to dragon gate" of independent brands

Pragmatism does not mean being conservative.

While peers are still relying on OEM for survival, CVTE has long laid out its own brands: Seewo in the education sector and MAXHUB in the enterprise service sector. As a result, it has repeatedly hit the pulse of the era's demands, achieving an astonishing "leap to dragon gate."

Seewo has caught the wave of digitalization in Chinese education. According to a report by Daxian, by 2025, Seewo's educational interactive smart panels will have a shipment market share of 49.8% in the domestic IFPD education market, maintaining the number one market share in the domestic market for 14 consecutive years. By the end of 2025, Seewo products will cover over 3 million classrooms nationwide, 200,000 primary and secondary schools, and more than 2,600 higher education institutions, serving 10 million teacher users and 1 million family users.

MAXHUB has exploded due to the necessity of remote work. In 2025, MAXHUB's interactive smart panels will hold a sales market share of 27.3% in the domestic IFPD conference market, maintaining domestic leadership for 9 consecutive years. Global renowned companies from over 20 industries, including Mercedes-Benz, Honda, Tencent, Alibaba, Deloitte, Shell, and Nestlé, are all its clients.

Moreover, the explosive growth of MAXHUB's overseas business has brought the biggest surprise to the market. In 2025, MAXHUB's overseas business achieved revenue of 666 million yuan in enterprise services, education, and other fields, a year-on-year increase of 54.83%.

By the end of 2025, MAXHUB has established overseas subsidiaries in 10 countries and localized teams in 29 countries and regions, being selected for two consecutive years in Forbes China's "Top 30 Globalization Flagship Brands." In September 2025, CVTE's subsidiary in the UAE opened in Dubai, with representatives from the UAE Ministry of Finance, Sharjah Economic Development Department, and other government officials in attendance—this is not just simple "distribution," but deep localization and rooting.

As Xiao Hang, General Manager of CVTE's Overseas Business Division, said in an interview with People's Daily Overseas Network: "Today, 'Made in China' is becoming a 'new business card' that conveys innovation, reliability, and high quality." Outsiders only see luck, but they do not see its intensity: CVTE invests nearly 7% of its revenue in R&D year-round, holds nearly 11,000 patents, and has incubated three "national-level manufacturing champions" products. This is the true "ballast" for the brand's overseas expansion.

Redefining "a screen" with AI large models

If the brand's overseas expansion is CVTE's first leap, then AI transformation is its second metamorphosis.

In the education sector, CVTE launched its self-developed "Seewo Teaching Large Model" in 2023, upgrading to version 2.0 in 2024, deeply integrating over 220 billion tokens of teaching materials, lesson plans, and courseware data.

In December 2025, the company will release the next-generation AI teaching partner "Seewo Super Energy Xiao Xi," covering the entire scenario of "teaching - learning - research - evaluation - management," with seamless classroom behavior collection, AI automatic homework grading, and one-click generation of personalized learning reports.

This is not simply "adding an AI label to hardware." CVTE has built a "1+N+N" AI technology system: 1 self-developed large model architecture, collaborating with N types of smart terminals such as interactive smart panels, teaching terminals, and learning machines, empowering N scenarios including lesson preparation, teaching, learning, evaluation, and educational research.

Using hardware installation as an entry point, the software platform binds teachers and students, and massive teaching data in turn becomes the "fuel" for large model training and product iteration—this is an AI education ecosystem that is forming a flywheel effect.

In the enterprise service sector, the MAXHUB Leading Effect Smart Meeting Model also exerts force throughout the entire process of "before - during - after the meeting," supporting cloud, edge, terminal, and privatized deployment, addressing the data security concerns most important to enterprises.

At the 2026 ISE (Integrated Systems Europe) exhibition, MAXHUB's XBar W70 Kit and Pivot+ products won the "Best of Show" award and jointly launched the "Co-Create 100" global initiative with Microsoft—creating digital benchmark meeting rooms for 100 leading international enterprises.

More importantly, the AI capabilities refined in the domestic market are being packaged into standardized solutions for global export. The EasiClass multilingual teaching software and Pivot digital management platform launched by Seewo have already been implemented in schools in Malaysia, Vietnam, Australia, Iraq, Saudi Arabia, and other countries In Thailand, helping Chinese schools become "internet celebrity schools"; in Laos, a joint public welfare organization is sending smart tablets deep into the mountains.

This is not about showcasing technology, but about using technology to solve real needs—this is also the most solid posture of Chinese AI going global.

Not just screens, but also new growth poles

Today, CVTE is no longer limited to just a screen; it is continuously evolving towards becoming an "AI-driven integrated hardware and software solution provider," redefining the boundaries of hardware with algorithms. Education has large models, meetings have intelligent agents, inspections have robots, and behind every screen, a complete set of AI capabilities is growing.

Robots are becoming its "third curve." The industrial-grade quadruped robot MAXHUB X7 has an IP66 protection level and can operate in temperatures ranging from -20℃ to 55℃, already implemented in patrol scenarios in industries such as electricity; the intelligent flexible robotic arm weighs less than 6kg, has an end movement speed exceeding 5m/s, and a repeat positioning accuracy of ±0.1mm; commercial cleaning robots have been mass-produced and entered overseas markets such as Europe, Japan, and South Korea, busy working in office buildings, hotels, and industrial clean rooms.

In addition, automotive electronic control components have been applied to models from Changan, Dongfeng, and SAIC-GM-Wuling; core components of power electronics cover inverters, server power supplies, charging piles, and other new energy tracks.

Robots + AI education + brand going global are forming the "three driving forces" of CVTE's growth.

From a storage room on Guangzhou Airport Road to 140 countries worldwide, from manually soldering the first circuit board to AI large models going global, from OEM to Forbes "flagship brand"—this is the "reverse growth" narrative of a 20-year-old company and a collective leap of a generation of Chinese enterprises.

The "great migration" of Chinese exports is not based on luck, but on Chinese companies that endure loneliness and focus on honing their internal skills, step by step. When more "CVTEs" stand up, the first year of Chinese AI going global has just begun.

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