Spain Soccer Team’s Chinese Sponsors Fulfill Their Promises After World Cup Win
Yicai·- After Spain's victory in the 2026 FIFA World Cup, Chinese sponsors rewarded customers with promised incentives, notably Vatti's promotional campaign for buyers prior to the tournament. - While Vatti's 2018 approach required partial refunds for supporters of the losing French team, its 2026 strategy includes offering limited-edition prizes, reflecting a shift towards more nuanced sponsorship methods. - The Chinese brands' tactics have evolved from mere exposure to in-depth collaborations, leading to increased market shares and innovative promotional activities surrounding the tournament.