Sing Tao is actively promoting its digital transformation strategy to gradually achieve business upgrades.

At the shareholders' meeting held today by Sing Tao News Corporation, it was revealed that the company is actively advancing its digital transformation strategy. Executive Director and CEO Cai Jin stated that since 2021, the group has successively launched digital products such as the "Sing Tao Headlines APP" and "Sing Tao Headlines Website," with a solid cumulative download and traffic performance.

He also mentioned that since 2023, the group has further deepened the application of artificial intelligence technology, introducing the AICG intelligent collaboration system to enhance editorial efficiency. At the same time, it has collaborated with technology companies to develop an AI recommendation system, which has been effectively implemented on the website and APP, enhancing user engagement and advertising revenue.

In terms of market layout in mainland China, the group has established professional teams in Shenzhen and Beijing, focusing on operating "Sing Tao Global Network," dedicated to delivering overseas and Hong Kong information to mainland audiences. Although it has not yet collaborated with outdoor media in mainland China, it has maintained close interactions with transportation-related outdoor advertising companies in Hong Kong.

Cai Jin expressed hope that Sing Tao Group's exploration of the integration of traditional media and new technologies can provide valuable references for industry transformation. By continuously promoting digital transformation and technological innovation, the group is gradually achieving business upgrades and sustainable development