With the continuous evolution of the media ecosystem, Sing Tao has officially established its new strategic positioning as "Sing Tao Global," marking the group's grand vision for international development. Yesterday, Sing Tao held a grand luncheon titled "Sing Tao Connect | Stay Connected to the Pulse of 2026" at the HKGTA Town Club in Central, gathering business leaders from various sectors. The conference showcased the spirit of "Transcendence - Breaking Limits, Crossing the Ordinary," demonstrating the group's new layout centered on new media transformation as the core driving engine, leading the business towards high-quality development.

From "Connector" to "Super Value Creator"

The event was kicked off by Ms. Lam Sin Kiu, Vice President of Sing Tao Global, who led the guests in reflecting on Sing Tao's starting point and global footprint, and officially announced the launch of a comprehensive brand strategy upgrade, establishing "Sing Tao Global" as the new strategic positioning, aiming to become a super engine connecting the world in the rapidly changing era of globalization. She stated that Sing Tao will seize the opportunity for Hong Kong to upgrade from "Connector" to "Super Value Creator," using 2026 as a new strategic development starting point, hoping to witness the new chapter of "Sing Tao Global" together with partners.

Trilingual Dialogue Showcasing Sing Tao's Multidimensional Content Layout

The luncheon featured a dialogue among editors conducted in Cantonese, English, and Mandarin, showcasing Sing Tao Global's multidimensional content layout and innovative vitality to the guests present. The first part was a deep sharing by Mr. Bo Jian, Chief Editor of Sing Tao Global's Greater Bay Area, who discussed Sing Tao's pioneering layout in four core cities in mainland China and implemented a "mobile-first" strategy in response to the mainland's communication ecology, launching public accounts such as "Sing Tao Finance" and "Sing Tao Industry Research," and entering multiple social platforms like Xiaohongshu, accurately serving up to 60% of cross-border elites and "Hong Kong drifters" readers.

The second part featured an analysis of the global financial landscape by Mr. Tong Kam Biu, Chief Editor of Sing Tao Daily, and Mr. Chung Yiu Hang, Deputy Chief Editor of Sing Tao Global New Media. They delved into Hong Kong's future wealth pattern in attracting global capital under the "14th Five-Year Plan," and shared the new financial IP column "Million Warehouse," which sparked enthusiastic responses, demonstrating how to engage high-net-worth readers with practical content.

The final part was introduced by Ms. Chan Ho Yi, Chief Editor of The Standard, who presented the humanized international narrative after the strategic upgrade. Chan emphasized that The Standard's core lies in "telling Hong Kong through life, writing stories with authenticity," simultaneously launching the "Urban Fabrics" and "City Voices" sections. At the same time, the team has built deep cooperation with consulates of various countries in Hong Kong, interpreting Hong Kong through the "Voice of the International," proving the vitality of an international metropolis while injecting global authority and reach for partners.

Community and IP Innovation Leading Intergenerational Brand Transformation

Subsequently, representatives from Sing Tao Global's Advertising and Business Development Department discussed community and IP innovation. The conference focused on The Standard's new community "Tiger Circle," which targets Gen Z, as well as the grand debut of the "Future Leaders Series." Exclusive IP platforms and events help brands reach a new generation of elites.

Looking ahead, SING TAO will continue to be based in Hong Kong, leveraging its local presence and international network advantages in mainland China, North America, and Europe to tell the stories of the country and Hong Kong to the world, and work together with all sectors of society to create the future!