Autohome's Q1 revenue is 1.05 billion: a year-on-year decrease of 28%, with an operating loss of 34.4 million

Autohome released its Q1 2026 financial report, with revenue of 1.048 billion yuan, a year-on-year decrease of 27.9%. Affected by a comprehensive decline in media services, lead services, and online marketing revenue, the company reported an operating loss of 34.4 million yuan for the quarter, compared to a profit of 233 million yuan in the same period last year. Although costs and expenses were somewhat controlled, net profit significantly dropped to 44.3 million yuan

Leidi News, Letian, June 1

Autohome (stock code: 2518) recently released its financial report for the first quarter of 2026. The report shows that Autohome's revenue for the first quarter of 2026 was 1.048 billion yuan (approximately 152 million USD), a decrease of 27.9% compared to 1.454 billion yuan in the same period last year.

Autohome's media service revenue for the first quarter of 2026 was 163 million yuan (23.6 million USD), a decrease of 32.6% compared to 242 million yuan in the same period last year; lead service revenue was 500 million yuan (73 million USD), a decrease of 22.5% compared to 645 million yuan in the same period of 2025.

Autohome's online marketing and other revenue for the first quarter of 2026 was 382 million yuan (55.4 million USD), a decrease of 32.6% compared to 567 million yuan in the same period last year.

Autohome's costs for the first quarter of 2026 were 257 million yuan (approximately 37.3 million USD), a decrease of 18.7% compared to 316 million yuan in the same period last year.

Autohome's total operating expenses for the first quarter of 2026 were 900 million yuan (131 million USD), compared to 950 million yuan in the same period of 2025.

Among them, Autohome's sales and marketing expenses for the first quarter of 2026 were 506 million yuan (73.4 million USD), compared to 544 million yuan in the same period of 2025; general and administrative expenses were 120 million yuan (17.4 million USD), compared to 131 million yuan in the same period of 2025; research and development expenses were 274 million yuan (39.7 million USD), the same as in the same period of 2025.

Autohome's operating loss for the first quarter of 2026 was 34.4 million yuan, while the operating profit for the same period in 2025 was 233 million yuan.

Autohome's interest income and investment income for the first quarter of 2026 were 142 million yuan (approximately 20.61 million USD).

Autohome's income tax expense for the first quarter of 2026 was 25.2 million yuan, compared to 56.3 million yuan in the same period of 2025; the net profit attributable to Autohome was 44.3 million yuan, compared to 357 million yuan in the same period of 2025.

Autohome's EBITDA for the first quarter of 2026 was 98.05 million yuan, adjusted EBITDA was 134 million yuan, and adjusted net profit attributable to Autohome was 179 million yuan (approximately 25.98 million USD).

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