15527

Bilibili 2Q26 First Take: Q2 results were mediocre, broadly in line with expectations. Revenue was again carried by ads, with growth ticking up QoQ on easier comps. On the bottom line, a slight beat came mainly from tighter control of selling expenses.

This year’s key issue is a thin games slate. The high base from 'San Mou' drove a sharp YoY decline in gaming revenue. While the in-house title 'Baijiangpai' launched in Q2, its scale is too small; to move the needle, they need at least a mid-sized breakout.

In H2, the revenue comp base falls quickly, which should naturally ease the trend. Based on the current pipeline, two in-house titles 'Shine, Lumi!' and 'Three Kingdoms: The Way' (many expect both could be bn-level) are slated for Q4 launch. The new-release cycle could revive gaming growth.$Bilibili(BILI.US) $BILIBILI-W(09626.HK)