- CITIC Securities reports that the domestic health supplement market is undergoing structural changes, with significant differentiation in channels, categories, and consumer groups.
- Online channels are expanding due to high penetration and flexibility, with short videos, cross-border e-commerce, and private domain platforms driving growth, while traditional pharmacies are declining.
- The consumer base is becoming younger and more diverse, with brands that adapt to new consumption trends and cross-border strategies poised to benefit significantly.
