From Labubu to blockbuster films, was 2025 the year China’s soft power went mainstream?

In 2025, China's soft power gained mainstream attention globally. Key highlights include the global success of Chinese dolls like Labubu, a decline in Mandarin learning in the West, and the popularity of Chinese streaming shows. China's AI start-up DeepSeek and its urban infrastructure attracted international interest. Chinese lifestyle brands and digital influencers targeted global audiences, especially in Africa. The success of films like Ne Zha 2 and the rise of micro-dramas further showcased China's cultural influence.