- HLA, a well-known men's clothing brand, made its debut as a sponsor in the SKYLINE Trail Series with its sports brand HLA POW, aiming to reshape the "men's wardrobe" through sports events.
- Despite revenue growth to 216.26 billion yuan in 2025, profit growth has stagnated, prompting the company to explore new channels for selling other brands' clothing through its subsidiary, Stbox.
- As HLA transitions towards self-operated retail and adopts models like the Adidas FCC project, the sustainability of profitability remains uncertain amid increasing inventory risks.
