Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required
TechCrunch·
- Amazon is rolling out its AI assistant Alexa+ for free to all compatible Fire TV devices in the U.S. without requiring a Prime subscription.
- The update automatically upgrades users to provide conversational search, smart home controls, and AI-powered content recommendations.
- This move aligns with an industry-wide push by tech companies to integrate AI services into consumer electronic devices.