Forecast & Rating38 analysts currently cover Booking, with about 78.9% giving a positive rating — meaning they expect the stock to rise. The average price target is $237.81, about 12.1% upside from the current price of $212.06. Price targets span a fair range, indicating some disagreement among institutions. Historically, about 99.4% of past price targets were eventually met, which adds credibility. For you, this means most professionals who study Booking closely still see room for the stock to rise. Data as of Aug 12, 2026; for reference only and not investment advice.
Aug 12, 2026
Price forecast
$237.8112.14%
Forecast & RatingBuy
38analysts
Strong buy65.79%
Buy13.16%
Hold21.05%
Sell0.00%
Strong sell0.00%
Strong buy
25
Buy
5
Hold
8
Sell
0
Strong sell
0
Target price forecast
Forecast dateAug 9, 2026
Forecast met69.2%
Stock price$212.06
Avg. target$237.8
High target$301
Low target$188
Avg. target
$237.8
High target
$301
Low target
$188
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.