Forecast & Rating38 analysts currently cover Booking, with about 81.6% giving a positive rating — meaning they expect the stock to rise. The average price target is $224.06, about 25.6% upside from the current price of $178.40. Price targets range from $175.00 to $298.00 — a wide spread, showing clear disagreement over just how much Booking can rise. Historically, about 99.4% of past price targets were eventually met, which adds credibility. For you, this means most professionals who study Booking closely still see room for the stock to rise. Data as of Jul 22, 2026; for reference only and not investment advice.
Jul 22, 2026
Price forecast
$224.0625.60%
Forecast & RatingBuy
38analysts
Strong buy65.79%
Buy15.79%
Hold18.42%
Sell0.00%
Strong sell0.00%
Strong buy
25
Buy
6
Hold
7
Sell
0
Strong sell
0
Target price forecast
Forecast baselineJul 19, 2026
Forecast met70.4%
Stock price$178.08
Average forecast price$224.1
Highest forecast price$298
Lowest forecast price$175
Average forecast price
$224.1
Highest forecast price
$298
Lowest forecast price
$175
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.