Spotify says Wrapped 2025 is its biggest yet, with 200M+ users in its first day
Spotify's Wrapped 2025 launch saw over 200 million engaged users in the first 24 hours, a 19% increase from last year. Wrapped was shared more than 500 million times, a 41% rise. Key markets included the U.S., India, Indonesia, Japan, Colombia, and Thailand. Spotify added new features and deeper data insights, focusing on user connection and real-time comparisons.
TechCrunch·