Inside Coca-Cola’s secretive innovation labs: How the beverage giant wants to automate dirty soda and refreshers
CNBC·
- Coca-Cola is developing customizable drink options and trend-driven equipment, such as prototypes for automating dirty soda and testing Micro Matic dispensers for refreshers, to meet growing consumer demand for specialty beverages.
- These innovations utilize real-time data from existing Freestyle dispensers to track trending flavors and help food service partners boost sales and profit margins.
- The company also plans to introduce a colorless, unflavored energy drink for food service operators in the first half of 2027 to capture growth in the energy segment.