Ineos Automotive: Startup backed by a knighted billionaire and soccer mogul wants to rekindle the rugged SUV market
CNBC·- Ineos Automotive, founded by British billionaire Sir James Ratcliffe, aims to revitalize the rugged SUV market with over 35,000 off-road vehicles since its inception in 2022. - Targeting a breakeven this year, the company plans to increase U.S. sales by 30% to 35% and considers potential production expansion in the U.S. to mitigate tariffs. - The flagship Grenadier 4x4 is designed for durability and off-road capability, with future models like the Fusilier expected to enhance the product lineup in the coming years.