Forecast & Rating26 analysts currently cover Procter & Gamble, with about 50.0% giving a positive rating — meaning they expect the stock to rise. The average price target is $160.57, about 11.4% upside from the current price of $144.19. Price targets span a fair range, indicating some disagreement among institutions. Historically, about 55.7% of past price targets were eventually met, which adds credibility. For you, this means institutional views on Procter & Gamble are split — bulls and bears coexist, so you'll need to weigh it against your own judgment. Data as of Aug 10, 2026; for reference only and not investment advice.
Aug 10, 2026
Price forecast
$160.5711.32%
Forecast & RatingBuy
25analysts
Strong buy28.00%
Buy24.00%
Hold48.00%
Sell0.00%
Strong sell0.00%
Strong buy
7
Buy
6
Hold
12
Sell
0
Strong sell
0
Target price forecast
Forecast baselineAug 9, 2026
Forecast met35.0%
Stock price$144.19
Average forecast price$160.7
Highest forecast price$186
Lowest forecast price$145
Average forecast price
$160.7
Highest forecast price
$186
Lowest forecast price
$145
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.