Forecast & Rating26 analysts currently cover Roku, with about 30.8% giving a positive rating — meaning they expect the stock to rise. The average price target is $162.55, about 5.5% upside from the current price of $154.08. Price targets span a fair range, indicating some disagreement among institutions. Historically, about 75.7% of past price targets were eventually met, which adds credibility. For you, this means most institutions are cautious on Roku's outlook. Data as of Aug 10, 2026; for reference only and not investment advice.
Aug 10, 2026Price forecast
$162.555.50%
Forecast & RatingBuy
26analysts
- Strong buy26.92%
- Buy3.85%
- Hold69.23%
- Sell0.00%
- Strong sell0.00%
Target price forecast
Forecast baselineAug 9, 2026
Forecast met70.4%
Stock price$154.08
Average forecast price$162.6
Highest forecast price$205
Lowest forecast price$150
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.