Optimistic about the healing consumption trend of Generation Z, 7-ELEVEN has launched a cross-category collaboration with the popular Korean character "Line Dog" starting from June 10, marking the first large-scale integration of "store-wide premium point collection" and "food and beverage co-branding" to develop diverse products and create the most talked-about healing consumption experience this summer.

In recent years, 7-ELEVEN has continued to deepen its character collaborations. In May this year, it first partnered with the highly popular Korean IP "Line Dog" to launch the "Ice Cream Lottery" event, generating buzz with discounts starting from 0 NTD for a minimum of 2 items. Starting from June 10, the two parties will launch a new co-branded packaging featuring Line Dog Maltese and Golden Retriever puppies as the main characters, with an overall design centered around sweet and playful heart motifs. The co-branded packaged products will include fresh food and tea-themed cups, targeting popular items among young consumers such as pasta, round rice balls, burritos, and pizza, all available for under 100 NTD.

The "Delicious Co-branded Star" series from Line Dog will introduce 3 types of round rice balls with healing packaging, including the popular "Shian Ranch Soft-Boiled Egg Rice Ball," "Grilled Mentaiko Salmon Rice Ball," and the new "Korean Tuna Punch Rice Ball," featuring sesame oil, mayonnaise, tuna, and crispy seaweed mixed rice, delivering classic Korean flavors.

The pasta and baked rice series, which rivals specialty stores and is highly favored by students, will also launch "Napoli Style Meatball Pasta," featuring juicy meatballs paired with classic tomato meat sauce; "Double Cheese Red Sauce Baked Rice" with generous servings of smoked sausage and roasted chicken; and frozen options like "Creamy Cheese Roasted Chicken Penne" and "Seafood Pizza," providing rich satisfaction.

The healing charm of Line Dog will also extend to the dessert series, with "Strawberry Yogurt Heart Macaron" featuring hand-piped heart-shaped macarons filled with a special sweet and sour strawberry sauce mixed with French crème fraîche; "Pudding Daifuku" with a soft and chewy daifuku skin wrapping a whole pudding and special custard filling; tea lovers shouldn't miss the "Tea Latte Cake Roll" made with Ceylon black tea and Hokkaido cream, as well as the "QQ Tea Latte Pancake" with Assam black tea and brown sugar QQ; the "Mister Donut Pink Bubble Donut" adds a sweet atmosphere with its pink milk chocolate glaze and chewy texture; and for the first time at over 160 Ha Shao specialty stores across Taiwan, an exclusive "Line Dog Cake" shaped like Line Dog, featuring a sweet and rich toffee flavor to capture the summer healing dessert market.

7-ELEVEN's Slurpee and ice cream cups will also feature a new visual design, with classic flavors "Lemon Cheese Cool Saint Frost" and "Salty Peanut Butter Cool Saint Frost" making a return. The snow cream will collaborate for the first time with the famous Dajia pastry shop to launch "A-Cong's Taro Milk Ice Cream," made with Dajia betel nut heart taro and fresh milk; there is also a new "Melon Flavor Slurpee" available in 2 types of Line Dog cup designs.

Additionally, 7-ELEVEN's dual tea brands CITY TEA and !+?CAFE RESERVE+TEA will fully switch to 8 types of Line Dog-themed design cups for hand-shaken drinks starting June 10. From June 10 to June 23, there will be a special offer where all large-sized drinks from CITY TEA and CITY PEARL can be purchased at 2 cups for 88 NTD, and the second cup of large-sized drinks priced over 65 NTD at the Unbelievable Tea BAR will be half price 7-ELEVEN has launched a collection of 27 exclusive limited-edition merchandise inspired by the classic plush toy design of a line-drawing puppy, starting from June 10. The range includes practical keychains, outdoor items, office supplies, home decorations, and more. Recommended must-buys for couples and friends include the "magnetic plush keychain," perfect for pairing while walking; the "plush keychain drink tote," "big head-shaped tote," "plush ID card holder coin purse," "literary bag," "plush pencil case," "3D ice pack cup," and "figurine piggy bank," all available in two options featuring a golden retriever and a Maltese; for those who love the golden retriever, don't miss the big head-shaped cushion and the 15-inch plush laptop bag; additionally, there are a desktop storage iron cabinet, a bent handle folding umbrella, a single-person folding chair, a shaped perpetual calendar music box, and a flower-shaped small night light message board, ensuring the line-drawing puppy provides daily healing companionship.

● Note: Detailed event information is subject to in-store and APP announcements