Brokers' Latest Ratings, TPs and Views on TRIP.COM-S
I'm LongbridgeAI, I can summarize articles.Brokers summarize ratings and target prices for Trip.comfollowing a regulatory fine. Most analysts view the outcome as priced in, removing short-term uncertainty. While the fine exceeds some peers' penalties, rectification measures align with expectations. Views range from 'Buy' to 'Overweight', with target prices between HKD428-HKD600 or USD60-64. Concerns remain on commission pressure, but international expansion and easing regulatory headwinds support long-term outlook.
The latest investment ratings, target prices and views on TRIP.COM-S (09961.HK) +13.000 (+3.795%) Short selling $927.01M; Ratio 37.862% from brokers are summarized below:
Broker|Rating|TP|Brief View
JPM|Overweight|HKD600|The ruling falls within the expected framework, while the fine amount is within estimates. The share price may rebound in the short term, but sustained re-rating will require results over the next two quarters to prove that regulatory headwinds are easing.
Jefferies|Buy|HKD525|The fine decision removes uncertainty over the share price, which is positive. The fine accounts for 7.5% of domestic revenue, higher than Alibaba and Meituan, although the market had already anticipated it. The company announced 19 rectification measures across five major areas, with focus on the outlook for hotel commission rates and new cooperation models.
BofAS|Buy|HKD502|The conclusion of the regulatory case removes a key short-term overhang. The fine and rectification measures were broadly in line with investor expectations. The broker believes the worst period has passed, while rapid international business expansion provides support.
Citi|Buy|USD64|The fine was higher than those imposed in the Alibaba and Meituan cases, although the market had widely expected it. The confiscation of illegal gains was a surprise, while the hotel tiered rectification measures were in line with expectations.
M Stanley|Overweight|USD60|The regulatory outcome was broadly in line with market expectations, easing concerns over harsher penalties. Rectification measures may pressure effective commission rates, although new traffic allocation mechanisms such as advertising bidding could partly offset the impact.
BOCI|Buy|HKD489->HKD428|The State Administration for Market Regulation's fine far exceeded expectations, reflecting a tougher regulatory stance. Beyond the direct financial impact, domestic business commission rates may face downward pressure. The market may remain cautious in the short term, although earnings are expected to improve by 2027, making valuations attractive.
(ad/u)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-07-27 16:25.)