JPM Cuts TRIP.COM-S TP to HKD560; Rectification Does Not Hurt Profitability
I'm LongbridgeAI, I can summarize articles.JPMorgan cut Trip.com's H-share target price to HKD560 and US share target to USD72, maintaining an Overweight rating. The broker views recent weakness as cyclical rather than structural damage from anti-monopoly rectification, which does not impair long-term profitability. Revenue forecasts for Q3 and Q4 2026 were lowered by 6% and 4% respectively due to macro headwinds, but JPM recommends accumulating the stock.
JPM released a research report saying the market may tend to interpret TRIP.COM-S (09961.HK) +11.400 (+3.265%) Short selling $457.91M; Ratio 25.315% 's weak performance in 2H26 as structural damage caused by anti-monopoly rectification. The broker believes the weakness is mainly cyclical in nature, and that regulation changes the commercial form of monetization rather than damaging TRIP.COM-S (09961.HK) +11.400 (+3.265%) Short selling $457.91M; Ratio 25.315% 's profitability. It recommended investors accumulate the stock.
JPM noted that the anti-monopoly fine is a known, measurable and largely one-off impact, while the effect of the company's business transformation is also temporary. The broker lowered its forecasts for TRIP.COM-S (09961.HK) +11.400 (+3.265%) Short selling $457.91M; Ratio 25.315% 's total revenue in 3Q26 and 4Q26 by 6% and 4%, respectively, mainly due to the weak macro environment. It also cut the H-share TP from HKD600 to HKD560, while lowering the US share TP for Trip.com Group Limited (TCOM.US) from USD75 to USD72. Both ratings were maintained at Overweight.
TRIP.COM-S (09961.HK) +11.400 (+3.265%) Short selling $457.91M; Ratio 25.315% once peaked at HKD362.6 this morning and is now trading at HKD361.6, up 3.55%, with 592,600 shares traded, involving HKD212 million in turnover. (sl/u)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-07-28 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)
