<p>![](https://image.cnbcfm.com/api/v1/image/107244694-1684766720959-gettyimages-1249944978-COSTCO_GRAND_OPENING.jpeg?v=1719427156&amp; w=750&amp; h=422&amp; vtcrop=y)</p>
<p>在新冠疫情期间被困家中的梅根·克罗齐尔（Megan Crozier）需要一种方法来让她的两个年幼的孩子保持快乐。她从山姆会员商店购买了一个充气游泳池。</p>
<p>游泳池在使用几次后开始漏气。</p>
<p>对于沃尔玛旗下会员商店的首席商人克罗齐尔来说，那个被扔掉的游泳池以及随之而来的失望，帮助开启了一个长达数年的努力，以赶上主要竞争对手好市多及其私人品牌 Kirkland Signature 的受欢迎程度。</p>
<p>随着山姆会员商店开设更多门店，它正努力提升自家品牌 Member's Mark 的水准。该品牌的改头换面对于山姆会员商店至关重要，因为它旨在缩小与好市多的差距，后者在美国拥有大致相同数量的门店，但年收入约为其两倍。山姆会员商店最近一个财年的净销售额为 862 亿美元，而好市多美国门店为 1766.3 亿美元。</p>
<p>山姆会员商店首席执行官克里斯·尼古拉斯（Chris Nicholas）告诉 CNBC，该品牌的改头换面在一定程度上受到了零售商主要竞争对手的启发。</p>
<p>&#34;俱乐部模式之所以存在，是因为有着聚焦于创造或购买出色商品的杰出商人，&#34; 他在一次采访中说道。&#34;好市多多年来在 Kirkland 方面做得非常出色，我们看到了这一成功。&#34;</p>
<p>Member's Mark 的成功将决定山姆会员商店在扩张过程中的表现，计划未来四年开设 30 多家门店。至少有些门店将位于潜在顾客属于竞争对手如好市多或 B.J.'s Wholesale 的地区，或者位于需要说服顾客支付年度会员费才能购物的地区。</p>
<p>达·戴维森（D.A. Davidson）零售分析师迈克尔·贝克（Michael Baker）表示，要超越好市多及其备受喜爱的私人品牌对山姆会员商店来说并不容易。</p>
<p>&#34;永远不要说永远，&#34; 他说。&#34;谁知道呢？但我认为这需要很长时间。&#34;</p>
<p>但他补充说，好市多在 Kirkland Signature 方面取得的成功创造了一个山姆会员商店可以效仿的模式。</p>
<p>Kirkland 品牌的受欢迎程度，包括众多商品如伏特加、电池和衬衫，有助于推动会员注册和续费。这是好市多向会员推销时突出的特点之一。</p>
<p>在这张照片插图中，山姆会员商店的私人品牌 Member's Mark 与好市多的 Kirkland Signature 品牌进行了对比。</p>
<p>纳塔莉·赖斯（Natalie Rice）| CNBC</p>
<h2>私人品牌之争升温</h2>
<p>山姆会员商店之所以加快私人品牌的步伐，原因不仅在于与好市多的竞争。</p>
<p>随着包括 Kroger、Target 和沃尔玛在内的零售商推出了拥有独特口味和独家商品的自有品牌，品牌的劣质或廉价仿冒国际品牌的污名已经淡化。</p>
<p>贝克认为，自从好市多于 1995 年推出 Kirkland 以来，它在这方面发挥了作用。</p>
<p>&#34;他们并非发明私人品牌的概念，&#34; 他说。&#34;但我认为他们改变或者革新的是，私人品牌也可以是高质量的产品。&#34;</p>
<p>约旦·冯德哈尔（Jordan Vonderhaar）| 彭博社 | Getty Images</p>
<p>其他因素也扭转了局势。在新冠疫情期间，消费者在货架上找不到他们通常购买的商品时尝试了新品牌。一些增长迅速的杂货店，包括 Trader Joe's、Aldi 和 Lidl，几乎完全通过自有品牌推动增长。顽固的通货膨胀也推动更多消费者购买商店自有品牌以节省一些开支。</p>
<p>根据私人品牌制造商协会的年度报告（由市场调研公司 Circana 进行），2019 年至 2023 年私人品牌销售额增长了 34%，达到 2363 亿美元。</p>
<p>独家产品，如在其他地方找不到的产品，对于需要顾客支付会员费的俱乐部来说尤为重要。好市多的年度会费为 60 美元，山姆会员商店为 50 美元。每家还有更高级别的会员费：好市多为 120 美元，山姆会员商店为 110 美元。（根据其提高年度会费的历史，广泛预计好市多将很快提高其年度会费。）</p>
<p>在山姆会员商店，Member's Mark 在销售额方面占比约 30%，在销售数量方面超过三分之一。Kirkland 占好市多年度销售额的约 28%。</p>
<p>好市多拒绝了本文的采访请求。</p>
<p>山姆会员商店正努力提升 Member's Mark 的质量。它在六月初在阿肯色州本顿维尔附近的活动中向投资者和记者展示了该私人品牌的服装、食品和其他商品。</p>
<p>梅丽莎·雷普科（Melissa Repko）| CNBC</p>
<h2>Member's Mark 的改头换面</h2>
<p>在过去几年里，山姆会员商店将 20 多个不同品牌的私人品牌整合为一个：Member's Mark。它宣布了 2025 年食品和商品标准的新目标，例如转向无抗生素家禽和公平贸易认证的咖啡豆。</p>
<p>最近，它推出了一个允许顾客通过提供口味、设计等反馈来协助共同打造 Member's Mark 商品的计划，然后才会将商品放到货架上。</p>
<p>尼古拉斯表示，顾客毫不保留。&#34;他们非常挑剔，比如，'嘿，这个接缝不够好，这里的缝合需要更好，这里需要双重缝合，或者你的龙虾通心粉里的龙虾不够多'，&#34; 他说。</p>
<p>山姆会员商店高级副总裁、私人品牌和采购负责人迈伦·弗雷泽（Myron Frazier）表示，公司希望将 Member's Mark 打造成一个备受尊敬的生活方式品牌。他表示，店内品牌计划在家居类别中更深入，例如提供更多室内家具，并推出自己的小家电系列。</p>
<p>他表示，为了推出受欢迎的商品，商人们寻找解决顾客问题的产品，例如简便的餐点如鸡肉烤串和可帮助父母在孩子上学前繁忙的早晨的混搭儿童服装套装。</p>
<p>与沃尔玛的柯克兰签名（Kirkland Signature）类似，山姆会员商店（Sam's Club）也有一种跨类别的自有品牌，涵盖食品杂货、家居装饰和服装等多个领域。其自有品牌 “会员之选”（Member's Mark）还推出季节性商品，如庭院套装和沙滩浴巾。</p>
<p>Melissa Repko | CNBC</p>
<p>一些迹象表明这些举措正在取得成效。山姆会员商店没有透露其会员数量，但已连续一年多每个季度报告创纪录的会员数量。</p>
<p>最近一个季度，顾客交易量增长了 5.4%，平均购物金额下降约 1%，这可能意味着购物者更倾向于购买 “会员之选” 的商品。这些产品往往比国际品牌的价格更低。</p>
<p>尼古拉斯表示，自有品牌的销售增长超过了商店其他商品。他补充说，随着其商品的受欢迎程度提高，商店获得了推动供应商降低价格或加大创新力度的杠杆。</p>
<p>在上个月的财报电话会议上，沃尔玛财务主管约翰·大卫·雷尼（John David Rainey）将季度高位数增长归功于 “会员之选”，并表示这是 “会员加入和续费的一个不断增长的原因”。</p>
<p>产品质量将有助于决定增长是否持续。</p>
<p>自 2020 年，即克罗泽的游泳池损坏的那一年以来，“会员之选” 已推出、调整和升级了超过 1,200 种商品。</p>
<p>其中一个经过改良的商品？它的充气游泳池。</p>
<p>克罗泽表示现在效果很好。她补充说，山姆会员商店卖出了很多这样的产品。</p>
<h2>不要错过 CNBC PRO 的这些见解</h2>
<ul>
<li>预计这些纳斯达克股票在下半年将下跌</li>
<li>Fundstrat 的汤姆·李（Tom Lee）不断发表大胆的股票预测，并且准确无误</li>
<li>Nvidia 创造了可能标志着股票顶部的图表历史，BTIG 表示</li>
<li>如果 Nvidia 和其他科技股出现令人担忧的图表模式，可能意味着即将发生抛售的 S&amp;P 500 水平</li>
</ul>

开市客

沃尔玛

<p>沃尔玛旗下的山姆会员商店正采取措施与开市客的自有品牌柯克兰签名（Kirkland Signature）展开竞争。山姆会员商店旨在提升其自有品牌 “会员之选”（Member's Mark）的质量，以缩小与开市客之间的营收差距。会员之选的成功将在山姆会员商店的扩张计划中扮演重要角色。虽然要超越开市客不容易，但山姆会员商店受到开市客柯克兰签名成功的启发，相信自己可以遵循类似的模式。自有品牌的受欢迎程度不断上升，山姆会员商店希望利用这一趋势</p>

<p><img src="https://imageproxy.pbkrs.com/https://image.cnbcfm.com/api/v1/image/107244694-1684766720959-gettyimages-1249944978-COSTCO_GRAND_OPENING.jpeg/query-aD00MjImdj0xNzE5NDI3MTU2JnZ0Y3JvcD15Jnc9NzUw" alt="" original-src="https://image.cnbcfm.com/api/v1/image/107244694-1684766720959-gettyimages-1249944978-COSTCO_GRAND_OPENING.jpeg?v=1719427156&amp;w=750&amp;h=422&amp;vtcrop=y"/></p>
<p>Stuck at home during the Covid pandemic, Megan Crozier needed a way to keep her two young children entertained. She bought an inflatable pool from Sam's Club.</p>
<div class="lb-trans"><p>在新冠疫情期间被困家中的梅根·克罗齐尔（Megan Crozier）需要一种方法来让她的两个年幼的孩子保持快乐。她从山姆会员商店购买了一个充气游泳池。</p>
</div><p>The pool began leaking air after just a few uses.</p>
<div class="lb-trans"><p>游泳池在使用几次后开始漏气。</p>
</div><p>For Crozier, chief merchant of the Walmart-owned membership club, that trashed pool — and the disappointment that came with it — helped kickstart a years-long effort to catch up with chief rival Costco and the popularity of its private brand, Kirkland Signature.</p>
<div class="lb-trans"><p>对于沃尔玛旗下会员商店的首席商人克罗齐尔来说，那个被扔掉的游泳池以及随之而来的失望，帮助开启了一个长达数年的努力，以赶上主要竞争对手好市多及其私人品牌 Kirkland Signature 的受欢迎程度。</p>
</div><p>As Sam's Club opens more locations, it is trying to raise the bar for its own brand, Member's Mark. The label's makeover has become critical for Sam's Club as it aims to close the gap with Costco, which has roughly the same number of U.S. clubs but about twice as much annual revenue. Net sales for Sam's Club totaled $86.2 billion in its most recent fiscal year, compared with $176.63 billion for Costco's U.S. clubs.</p>
<div class="lb-trans"><p>随着山姆会员商店开设更多门店，它正努力提升自家品牌 Member's Mark 的水准。该品牌的改头换面对于山姆会员商店至关重要，因为它旨在缩小与好市多的差距，后者在美国拥有大致相同数量的门店，但年收入约为其两倍。山姆会员商店最近一个财年的净销售额为 862 亿美元，而好市多美国门店为 1766.3 亿美元。</p>
</div><p>Sam's Club CEO Chris Nicholas told CNBC the brand's revamp was inspired, in part, by the retailer's chief rival.</p>
<div class="lb-trans"><p>山姆会员商店首席执行官克里斯·尼古拉斯（Chris Nicholas）告诉 CNBC，该品牌的改头换面在一定程度上受到了零售商主要竞争对手的启发。</p>
</div><p>&#34;The club model survives because you have brilliant merchants focusing on creating or buying exceptional items,&#34; he said in an interview. &#34;Costco did such a great job of that over the years with Kirkland and we saw that be successful.&#34;</p>
<div class="lb-trans"><p>&#34;俱乐部模式之所以存在，是因为有着聚焦于创造或购买出色商品的杰出商人，&#34; 他在一次采访中说道。&#34;好市多多年来在 Kirkland 方面做得非常出色，我们看到了这一成功。&#34;</p>
</div><p>The success of Member's Mark will help determine how Sam's Club fares as its expands, with plans to open more than 30 stores over the next four years. At least some stores will be in regions where potential customers belong to a competing club like Costco or B.J.'s Wholesale, or in areas where customers may need convincing to pay an annual membership to be able to shop.</p>
<div class="lb-trans"><p>Member's Mark 的成功将决定山姆会员商店在扩张过程中的表现，计划未来四年开设 30 多家门店。至少有些门店将位于潜在顾客属于竞争对手如好市多或 B.J.'s Wholesale 的地区，或者位于需要说服顾客支付年度会员费才能购物的地区。</p>
</div><p>Overtaking Costco and its beloved private label won't be easy for Sam's Club, saidMichael Baker, a retail analyst for D.A. Davidson.</p>
<div class="lb-trans"><p>达·戴维森（D.A. Davidson）零售分析师迈克尔·贝克（Michael Baker）表示，要超越好市多及其备受喜爱的私人品牌对山姆会员商店来说并不容易。</p>
</div><p>&#34;Never say never,&#34; he said. &#34;Who knows? But I think it's going to take a long time.&#34;</p>
<div class="lb-trans"><p>&#34;永远不要说永远，&#34; 他说。&#34;谁知道呢？但我认为这需要很长时间。&#34;</p>
</div><p>But he added Costco's success with Kirkland Signature created a formula that Sam's Club can follow.</p>
<div class="lb-trans"><p>但他补充说，好市多在 Kirkland Signature 方面取得的成功创造了一个山姆会员商店可以效仿的模式。</p>
</div><p>The popularity of Kirkland's brand, which includes a diverse range of items like vodka, batteries and dress shirts, has helped to drive membership sign-ups and renewals. It is one of the features that Costco highlights when the retailer's pitch to members.</p>
<div class="lb-trans"><p>Kirkland 品牌的受欢迎程度，包括众多商品如伏特加、电池和衬衫，有助于推动会员注册和续费。这是好市多向会员推销时突出的特点之一。</p>
</div><p>In this photo illustration, Sam's Club's private label Member's Mark is seen versus Costco's Kirkland Signature label.</p>
<div class="lb-trans"><p>在这张照片插图中，山姆会员商店的私人品牌 Member's Mark 与好市多的 Kirkland Signature 品牌进行了对比。</p>
</div><p>Natalie Rice | CNBC</p>
<div class="lb-trans"><p>纳塔莉·赖斯（Natalie Rice）| CNBC</p>
</div><h2>Private label wars heat up</h2>
<div class="lb-trans"><h2>私人品牌之争升温</h2>
</div><p>Sam's Club has more reasons than its rivalry with Costcoto step up its private label game.</p>
<div class="lb-trans"><p>山姆会员商店之所以加快私人品牌的步伐，原因不仅在于与好市多的竞争。</p>
</div><p>The brands' stigma of inferior quality or cheaper knockoffs of national name brands has faded as retailers including Kroger, Target and Walmart have introduced their own labels with unique flavors and exclusive items.</p>
<div class="lb-trans"><p>随着包括 Kroger、Target 和沃尔玛在内的零售商推出了拥有独特口味和独家商品的自有品牌，品牌的劣质或廉价仿冒国际品牌的污名已经淡化。</p>
</div><p>Baker credits Kirkland for helping with that since Costco launched the brand in 1995.</p>
<div class="lb-trans"><p>贝克认为，自从好市多于 1995 年推出 Kirkland 以来，它在这方面发挥了作用。</p>
</div><p>&#34;They didn't invent the idea of private label,&#34; he said. &#34;But I think what they changed or made revolutionary is that it can be a high quality product.&#34;</p>
<div class="lb-trans"><p>&#34;他们并非发明私人品牌的概念，&#34; 他说。&#34;但我认为他们改变或者革新的是，私人品牌也可以是高质量的产品。&#34;</p>
</div><p>Jordan Vonderhaar | Bloomberg | Getty Images</p>
<div class="lb-trans"><p>约旦·冯德哈尔（Jordan Vonderhaar）| 彭博社 | Getty Images</p>
</div><p>Other factors have turned the tide. Consumers experimented with new brands during the Covid pandemic when they couldn't find their typical purchases on shelves. Some fast-growing grocers, including Trader Joe's, Aldi and Lidl, have fueled growth almost entirely through their own brands. And stubborn inflation also pushed more consumers to buy a store's own brand to save some bucks.</p>
<div class="lb-trans"><p>其他因素也扭转了局势。在新冠疫情期间，消费者在货架上找不到他们通常购买的商品时尝试了新品牌。一些增长迅速的杂货店，包括 Trader Joe's、Aldi 和 Lidl，几乎完全通过自有品牌推动增长。顽固的通货膨胀也推动更多消费者购买商店自有品牌以节省一些开支。</p>
</div><p>Sales of private label increased 34% between 2019 and 2023 to $236.3 billion, according to the annual report by the Private Label Manufacturers Association, which is conducted by market research firm Circana.</p>
<div class="lb-trans"><p>根据私人品牌制造商协会的年度报告（由市场调研公司 Circana 进行），2019 年至 2023 年私人品牌销售额增长了 34%，达到 2363 亿美元。</p>
</div><p>Exclusive offerings, such as products you can't find anywhere else, are even more essential for clubs, which require shoppers to pay a membership fee. Annual fees cost $60 at Costco and $50 at Sam's Club. Each also has a higher-tier membership: $120 at Costco and $110 at Sam's Club. (Costco is widely expected to raise its annual fee soon, based on its history of doing so.)</p>
<div class="lb-trans"><p>独家产品，如在其他地方找不到的产品，对于需要顾客支付会员费的俱乐部来说尤为重要。好市多的年度会费为 60 美元，山姆会员商店为 50 美元。每家还有更高级别的会员费：好市多为 120 美元，山姆会员商店为 110 美元。（根据其提高年度会费的历史，广泛预计好市多将很快提高其年度会费。）</p>
</div><p>At Sam's Club, Member's Mark accounts for roughly 30% of sales in terms of dollars and more than one-third of sales in terms of units. Kirkland accounts for about 28% of Costco's annual sales.</p>
<div class="lb-trans"><p>在山姆会员商店，Member's Mark 在销售额方面占比约 30%，在销售数量方面超过三分之一。Kirkland 占好市多年度销售额的约 28%。</p>
</div><p>Costco declined interview requests for this story.</p>
<div class="lb-trans"><p>好市多拒绝了本文的采访请求。</p>
</div><p>Sam's Club is trying to raise the quality of Member's Mark. It showed off apparel, food and other items from the private brand to investors and reporters in early June at an event near its Bentonville, Ark. headquarters.</p>
<div class="lb-trans"><p>山姆会员商店正努力提升 Member's Mark 的质量。它在六月初在阿肯色州本顿维尔附近的活动中向投资者和记者展示了该私人品牌的服装、食品和其他商品。</p>
</div><p>Melissa Repko | CNBC</p>
<div class="lb-trans"><p>梅丽莎·雷普科（Melissa Repko）| CNBC</p>
</div><h2>A makeover for Member's Mark</h2>
<div class="lb-trans"><h2>Member's Mark 的改头换面</h2>
</div><p>Over the past several years, Sam's Club has consolidated its private labels from more than 20 different brands into a single one: Member's Mark. It announced new goals for food and merchandise standards that it aims to reach in 2025, such as switching to antibiotic-free poultry and fair trade certified coffee beans.</p>
<div class="lb-trans"><p>在过去几年里，山姆会员商店将 20 多个不同品牌的私人品牌整合为一个：Member's Mark。它宣布了 2025 年食品和商品标准的新目标，例如转向无抗生素家禽和公平贸易认证的咖啡豆。</p>
</div><p>And it recently launched a program that allows customers to help co-create Member's Mark items by giving feedback on flavors, design and more before the retailer green lights an item for the shelf.</p>
<div class="lb-trans"><p>最近，它推出了一个允许顾客通过提供口味、设计等反馈来协助共同打造 Member's Mark 商品的计划，然后才会将商品放到货架上。</p>
</div><p>Nicholas said customers don't hold back. &#34;They are exacting, like, 'Hey, this seam is not good enough or the stitching here needs to be better or this needs to be double stitched or you haven't got enough lobster in your lobster mac [and cheese],'&#34; he said.</p>
<div class="lb-trans"><p>尼古拉斯表示，顾客毫不保留。&#34;他们非常挑剔，比如，'嘿，这个接缝不够好，这里的缝合需要更好，这里需要双重缝合，或者你的龙虾通心粉里的龙虾不够多'，&#34; 他说。</p>
</div><p>Myron Frazier, Sam's Club senior vice president of private brands and sourcing, said the company wants to turn Member's Mark into a well-respected lifestyle brand. He said the store brand plans to go deeper in home categories, such as offering more indoor furniture and making its own line of small appliances.</p>
<div class="lb-trans"><p>山姆会员商店高级副总裁、私人品牌和采购负责人迈伦·弗雷泽（Myron Frazier）表示，公司希望将 Member's Mark 打造成一个备受尊敬的生活方式品牌。他表示，店内品牌计划在家居类别中更深入，例如提供更多室内家具，并推出自己的小家电系列。</p>
</div><p>To come up with popular items, he said merchants have sought out products that solve customers' problems, such as easy meals like chicken rotisserie bites and mix-and-match kids' clothing sets that can help parents on a hectic morning before school.</p>
<div class="lb-trans"><p>他表示，为了推出受欢迎的商品，商人们寻找解决顾客问题的产品，例如简便的餐点如鸡肉烤串和可帮助父母在孩子上学前繁忙的早晨的混搭儿童服装套装。</p>
</div><p>Like Costco's Kirkland Signature, Sam's Club has a private brand that cuts across categories including grocery, home decor and apparel. Its private brand, Member's Mark, also carries seasonal items like patio sets and beach towels.</p>
<div class="lb-trans"><p>与沃尔玛的柯克兰签名（Kirkland Signature）类似，山姆会员商店（Sam's Club）也有一种跨类别的自有品牌，涵盖食品杂货、家居装饰和服装等多个领域。其自有品牌 “会员之选”（Member's Mark）还推出季节性商品，如庭院套装和沙滩浴巾。</p>
</div><p>Melissa Repko | CNBC</p>
<div class="lb-trans"><p>Melissa Repko | CNBC</p>
</div><p>Some signs indicate the moves are paying off. Sam's Club does not share its membership number, but it has reported a record number of members in each consecutive quarter for more than a year.</p>
<div class="lb-trans"><p>一些迹象表明这些举措正在取得成效。山姆会员商店没有透露其会员数量，但已连续一年多每个季度报告创纪录的会员数量。</p>
</div><p>Customer transactions rose 5.4% and the average ticket declined about 1% in the most recent quarter, which could point to shoppers opting more for Member's Mark items. The products tend to cost less than national brands.</p>
<div class="lb-trans"><p>最近一个季度，顾客交易量增长了 5.4%，平均购物金额下降约 1%，这可能意味着购物者更倾向于购买 “会员之选” 的商品。这些产品往往比国际品牌的价格更低。</p>
</div><p>Nicholas said sales growth of the private brand has outpaced the rest of the store. He added that as its items gain popularity, the club gains leverage to push suppliers to lower prices or step up innovation.</p>
<div class="lb-trans"><p>尼古拉斯表示，自有品牌的销售增长超过了商店其他商品。他补充说，随着其商品的受欢迎程度提高，商店获得了推动供应商降低价格或加大创新力度的杠杆。</p>
</div><p>On an earnings call last month, Walmart finance chief John David Rainey credited Member's Mark for driving the quarter's high single-digit growth and said it is &#34;a growing reason why members join and renew.&#34;</p>
<div class="lb-trans"><p>在上个月的财报电话会议上，沃尔玛财务主管约翰·大卫·雷尼（John David Rainey）将季度高位数增长归功于 “会员之选”，并表示这是 “会员加入和续费的一个不断增长的原因”。</p>
</div><p>Product quality will help to determine whether the growth continues.</p>
<div class="lb-trans"><p>产品质量将有助于决定增长是否持续。</p>
</div><p>Since 2020, the year when Crozier's pool broke, Member's Mark has launched, tweaked and upgraded more than 1,200 items.</p>
<div class="lb-trans"><p>自 2020 年，即克罗泽的游泳池损坏的那一年以来，“会员之选” 已推出、调整和升级了超过 1,200 种商品。</p>
</div><p>One of those reformulated items? Its inflatable pool.</p>
<div class="lb-trans"><p>其中一个经过改良的商品？它的充气游泳池。</p>
</div><p>Crozier said it works well now. And she added that Sam's Club sells a lot of them.</p>
<div class="lb-trans"><p>克罗泽表示现在效果很好。她补充说，山姆会员商店卖出了很多这样的产品。</p>
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How Walmart-owned Sam's Club is trying to take on Costco's private label Kirkland

- Megan Crozier 在 Covid 大流行期间购买了 Sam's Club 的充气游泳池，但几次使用后开始漏气。
- Sam's Club 致力于提升其自有品牌 Member's Mark，以缩小与 Costco 的差距。
- Sam's Club CEO 表示，受到 Costco Kirkland 品牌成功的启发，他们正在对 Member's Mark 进行改造。

沃尔玛旗下的山姆会员店如何试图挑战 Costco 的自有品牌 Kirkland