<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg"/></p>
<p>今年以来，阿迪达斯（ETR: ADS）的股价表现优于耐克，后者持续报告财务业绩疲弱。阿迪达斯股价飙升超过 22%，而耐克股价下跌超过 10%。耐克发布疲弱业绩和展望后，在盘后交易中加速抛售。</p>
<h2>耐克下调展望</h2>
<p>周五，耐克发布疲弱财务业绩后下调展望，阿迪达斯股价成为焦点。其直销收入下降 8%，至 51 亿美元，整体收入下降 2%，至 126 亿美元。</p>
<p>耐克警告称，其业务疲软，今年销售将低于预期，这解释了其股价下跌超过 12%。</p>
<p>这些结果出现在耐克和阿迪达斯面临来自 On Holding 和 Lululemon 等公司的激烈竞争之际。</p>
<p>然而，有迹象表明阿迪达斯的表现优于耐克。在最近的财务业绩中，公司表示，其营业利润从去年同期的 6 亿欧元上升至 3.36 亿欧元。</p>
<p>其直销业务实现两位数增长，毛利率提高至 51.2%。最重要的是，公司还将存货水平降低 12 亿欧元至 44 亿欧元，并将继续这一趋势。</p>
<p>阿迪达斯的直销收入增长 20%，电子商务收入增长 34%，受到 Yeezy 的推动。</p>
<p>尽管表现出色，阿迪达斯警告称市场仍然 ‘波动且不易’，需求仍存疑。</p>
<p>耐克和 Lululemon，一家休闲运动品牌制造商，证实了这一观点。在最近的 <strong>收益</strong> 中，Lululemon 表示，其美国销售增长停滞，总收入为 221 亿美元。</p>
<p>因此，我认为在耐克疲弱展望之后，阿迪达斯股票短期内可能会出现一些波动。然而，从长期来看，随着管理层继续实施转型，公司将表现良好。</p>
<h2>阿迪达斯股价预测</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png"/></p>
<p>ADS 图表由 TradingView 提供</p>
<p>日线图显示，阿迪达斯股价在 2022 年触底 93.15 欧元后反弹。目前已飙升至 220 欧元以上，并突破了关键阻力点 200 欧元。</p>
<p>股价仍高于 23.6% 的斐波纳契回撤位、50 日和 100 日指数移动平均线（EMA）。此外，相对强弱指数（RSI）已上升至 50 的中性点以上。</p>
<p>因此，股价可能会在此区间内保持，并在交易者等待 7 月 31 日的下一轮收益报告时出现一些波动。</p>
<p>本文来源：Invezz，转载请注明出处。</p>

耐克

阿迪达斯

<p>阿迪达斯股票今年表现优于耐克，因为耐克持续报告财务业绩疲弱。耐克发布疲弱业绩和指引后，股价大幅下跌，而阿迪达斯则实现了营运利润和销售增长。尽管阿迪达斯警告市场波动性，但其长期前景看好。阿迪达斯股价已经反弹，并保持在关键水平之上。交易员们现在正在等待 7 月 31 日的下一份财报</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2020/04/120011634_s-740x416.jpg"/></p>
<p>Adidas (ETR: ADS) share price has outperformed Nike this year as the latter has continued to report weak financial results. It has soared by over 22% in 2024 while Nike has slumped by over 10%. Nike’s sell-off accelerated in extended hours after it published weak results and guidance.</p>
<div class="lb-trans"><p>今年以来，阿迪达斯（ETR: ADS）的股价表现优于耐克，后者持续报告财务业绩疲弱。阿迪达斯股价飙升超过 22%，而耐克股价下跌超过 10%。耐克发布疲弱业绩和展望后，在盘后交易中加速抛售。</p>
</div><h2>Nike slashes guidance</h2>
<div class="lb-trans"><h2>耐克下调展望</h2>
</div><p>Adidas stock price was in the spotlight on Friday after Nike slashed its guidance after publishing weak financial results. Its direct-to-consumer revenue dropped by 8% to $5.1 billion while its overall figure fell by 2% to $12.6 billion.</p>
<div class="lb-trans"><p>周五，耐克发布疲弱财务业绩后下调展望，阿迪达斯股价成为焦点。其直销收入下降 8%，至 51 亿美元，整体收入下降 2%，至 126 亿美元。</p>
</div><p>Nike warned that its business was softening and that its sales this year would be weaker than expected, which explains why its stock tumbled by more than 12%.</p>
<div class="lb-trans"><p>耐克警告称，其业务疲软，今年销售将低于预期，这解释了其股价下跌超过 12%。</p>
</div><p>These results came at a time when Nike and Adidas are facing substantial competition from companies like On Holding and Lululemon.</p>
<div class="lb-trans"><p>这些结果出现在耐克和阿迪达斯面临来自 On Holding 和 Lululemon 等公司的激烈竞争之际。</p>
</div><p>Still, there are signs that Adidas is doing better than Nike. In its recent financial results, the company said that its operating profit rose to €336 million in the last quarter from €60 million a year earlier.</p>
<div class="lb-trans"><p>然而，有迹象表明阿迪达斯的表现优于耐克。在最近的财务业绩中，公司表示，其营业利润从去年同期的 6 亿欧元上升至 3.36 亿欧元。</p>
</div><p>Its direct-to-consumer business had double-digit sales growth while its gross margins ose to 51.2%. Most importantly, the company also lowered its inventory levels by €1.2 billion to €4.4 billion and the trend will continue.</p>
<div class="lb-trans"><p>其直销业务实现两位数增长，毛利率提高至 51.2%。最重要的是，公司还将存货水平降低 12 亿欧元至 44 亿欧元，并将继续这一趋势。</p>
</div><p>Adidas’ direct-to-consumer revenue rose by 20% whale its e-commerce figure rose by 34%, driven by Yeezy.</p>
<div class="lb-trans"><p>阿迪达斯的直销收入增长 20%，电子商务收入增长 34%，受到 Yeezy 的推动。</p>
</div><p>Still, despite this performance, Adidas warned that the market was ‘still volatile and not easy’, with demand concerns remaining.</p>
<div class="lb-trans"><p>尽管表现出色，阿迪达斯警告称市场仍然 ‘波动且不易’，需求仍存疑。</p>
</div><p>Nike and Lululemon, an athleisure brand manufacturer, have confirmed this view. In its recent <strong>earnings,</strong> Lululemon said that its US sales growth was stalling as its total revenue came in at $2.21 billion.</p>
<div class="lb-trans"><p>耐克和 Lululemon，一家休闲运动品牌制造商，证实了这一观点。在最近的 <strong>收益</strong> 中，Lululemon 表示，其美国销售增长停滞，总收入为 221 亿美元。</p>
</div><p>Therefore, I believe that Adidas stock will likely have some volatility in the near term after the weak Nike guidance. In the long term, however, the company will do well as the management continues to implement its turnaround.</p>
<div class="lb-trans"><p>因此，我认为在耐克疲弱展望之后，阿迪达斯股票短期内可能会出现一些波动。然而，从长期来看，随着管理层继续实施转型，公司将表现良好。</p>
</div><h2>Adidas share price forecast</h2>
<div class="lb-trans"><h2>阿迪达斯股价预测</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png" alt="" original-src="https://invezz.com/wp-content/uploads/2024/06/Adidas-share-price-1024x570.png"/></p>
<p>ADS chart by TradingView</p>
<div class="lb-trans"><p>ADS 图表由 TradingView 提供</p>
</div><p>The daily chart shows that the Adidas stock price has rallied after bottoming at €93.15 in 2022. It has now soared to over €220 and moved above the key resistance point at €200.</p>
<div class="lb-trans"><p>日线图显示，阿迪达斯股价在 2022 年触底 93.15 欧元后反弹。目前已飙升至 220 欧元以上，并突破了关键阻力点 200 欧元。</p>
</div><p>The stock remains above the 23.6% Fibonacci Retracement point and the 50-day and 100-day Exponential Moving Averages (EMA). Also, the Relative Strength Index (RSI) has moved above the neutral point at 50.</p>
<div class="lb-trans"><p>股价仍高于 23.6% 的斐波纳契回撤位、50 日和 100 日指数移动平均线（EMA）。此外，相对强弱指数（RSI）已上升至 50 的中性点以上。</p>
</div><p>Therefore, the stock will likely remain in this range and show some volatility as traders wait for the next earnings, which are set for July 31st.</p>
<div class="lb-trans"><p>因此，股价可能会在此区间内保持，并在交易者等待 7 月 31 日的下一轮收益报告时出现一些波动。</p>
</div><p>The post Is the Adidas share price at risk after Nike’s weak earnings? appeared first on Invezz</p>
<div class="lb-trans"><p>本文来源：Invezz，转载请注明出处。</p>
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在耐克疲软的收益报告后，阿迪达斯的股价是否面临风险？