<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg"/></p>
<p>星巴克（NASDAQ：SBUX）股价因公司在关键市场持续面临挑战而变得不受青睐和不受欢迎。自 2023 年 5 月达到 112.25 美元的高点以来，股价已下跌超过 33%，至目前的 74.57 美元。相比之下，标普 500 指数、道琼斯指数和纳斯达克 100 指数已飙升至创纪录的高位。</p>
<h2>星巴克面临重大逆风</h2>
<p>作为全球最大的咖啡连锁公司，星巴克在过去几年一直处于危机之中。例如，霍华德·舒尔茨在公司面临重大风险时再次担任临时首席执行官。这是他第三次回归担任 CEO。</p>
<p>随后，他离开了公司，将首席执行官之职交给了拉克斯曼·纳拉西曼。希望新任高管能加速公司的扭转。</p>
<p>然而，有迹象表明，公司的扭转速度不及分析师的预期。最近的业绩显示，公司在关键市场面临重大逆风。</p>
<p>备受关注的同店销售在第一季度下降了 4%。其北美业绩下降了 3%，而国际部门下降了 6%。</p>
<p>公司的北美收入保持在 63.8 亿美元，而运营利润下降了 6%，至 11.4 亿美元。运营利润率从 19.1% 下降至 18%，显示公司的状况多么糟糕。</p>
<p>国际部门的表现也不佳，收入下降至 17.5 亿美元，运营利润率从 17% 下降至 13.3%。</p>
<h2>瑞幸咖啡的竞争</h2>
<p>星巴克面临的一个关键挑战是中国市场变得竞争激烈。例如，瑞幸咖啡在中国的门店数量增至超过 18,500 家，几乎是其 2022 年门店数量的两倍。许多中国消费者继续选择瑞幸，其上季度收入增长了 41%。</p>
<p>星巴克面临额外挑战，特别是在美国，工资正在上涨。就在最近，加利福尼亚州开始实施 AB 1228 法案，迫使餐厅连锁机构将最低工资提高到每小时 20 美元。</p>
<p>像星巴克这样的公司通常会通过提价来应对这些法律。现在，随着经济放缓，人们开始质疑价格能够上涨到多高。</p>
<p>分析师预计，星巴克第二季度的营收将增至 92.6 亿美元。全年，平均估计营收将仅增长 2.2%，达到 367.7 亿美元，随后在 2025 年达到 396.5 亿美元。</p>
<p>尽管最近股价暴跌，星巴克仍然被合理定价。它的前瞻市盈率为 21，与标普 500 指数持平，后者在第一季度的盈利增长了 5.4%。</p>
<p>因此，有可能随着交易员关注 7 月 30 日的即将公布的收益，星巴克股价将出现回落。如果这些数据显示公司正在复苏，股价将会反弹。</p>
<h2>星巴克股价分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png"/></p>
<p>SBUX 图表由 TradingView 提供</p>
<p>周线图显示，SBUX 股价连续三周下跌，因对其增长的担忧持续存在。最重要的是，它现在形成了死亡交叉模式，即 50 周和 200 周移动平均线相交。在大多数情况下，这是市场上最悲观的迹象之一。</p>
<p>该股还形成了一个双顶模式，位于 112.25 美元水平附近，其颈线已移至 65.31 美元。因此，最有可能的情况是股价继续下跌，卖方将瞄准 71.45 美元的关键支撑位，即 5 月 13 日的最低点。如果跌破该水平，股价将下跌至 65.30 美元。</p>
<p>文章来源：Invezz</p>

星巴克

<p>星巴克股价由于关键市场的挑战和中国市场的增加竞争而下跌超过 33%。公司的营收和营运利润也出现下滑。股价形成了死亡交叉模式，表明了熊市趋势，分析师们正在密切关注 7 月 30 日即将公布的季度财报，以寻找复苏迹象。目前该股票估值合理，但可能继续下跌</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2022/09/starbucks-01-scaled.jpg"/></p>
<p>Starbucks (NASDAQ: SBUX) stock price has become unloved and unwanted as the company continued to face elevated challenges in its key markets. After peaking at $112.25 in May 2023, the stock has tumbled by over 33% to the current $74.57. In contrast, the S&amp;P 500, Dow Jones, and Nasdaq 100 indices have soared to their record highs.</p>
<div class="lb-trans"><p>星巴克（NASDAQ：SBUX）股价因公司在关键市场持续面临挑战而变得不受青睐和不受欢迎。自 2023 年 5 月达到 112.25 美元的高点以来，股价已下跌超过 33%，至目前的 74.57 美元。相比之下，标普 500 指数、道琼斯指数和纳斯达克 100 指数已飙升至创纪录的高位。</p>
</div><h2>Starbucks is facing major headwinds</h2>
<div class="lb-trans"><h2>星巴克面临重大逆风</h2>
</div><p>Starbucks, the biggest coffee chain company in the world, has been in a crisis in the past few years. For example, Howard Schulz returned to the company as the interim CEO as the business faced substantial risks. It was his third time to return as the CEO.</p>
<div class="lb-trans"><p>作为全球最大的咖啡连锁公司，星巴克在过去几年一直处于危机之中。例如，霍华德·舒尔茨在公司面临重大风险时再次担任临时首席执行官。这是他第三次回归担任 CEO。</p>
</div><p>He then exited the company, leaving Laxman Narasimhan as the Chief Executive. The hope was that the new executive would accelerate the company’s turnaround.</p>
<div class="lb-trans"><p>随后，他离开了公司，将首席执行官之职交给了拉克斯曼·纳拉西曼。希望新任高管能加速公司的扭转。</p>
</div><p>However, there are signs that the business is not turning around as quickly as analysts were expecting. The most recent results showed that its business was facing substantial headwinds in its key markets.</p>
<div class="lb-trans"><p>然而，有迹象表明，公司的扭转速度不及分析师的预期。最近的业绩显示，公司在关键市场面临重大逆风。</p>
</div><p>Its closely watched same-store sales dropped by 4% in the first quarter. Its North American figure dropped by 3% while the international division fell by 6%.</p>
<div class="lb-trans"><p>备受关注的同店销售在第一季度下降了 4%。其北美业绩下降了 3%，而国际部门下降了 6%。</p>
</div><p>The company’s North American revenue remained steady at $6.38 billion while its operating profit dropped by 6% to $1.14 billion. Its operating margin dropped from 19.1% to 18%, showing how badly the business is doing.</p>
<div class="lb-trans"><p>公司的北美收入保持在 63.8 亿美元，而运营利润下降了 6%，至 11.4 亿美元。运营利润率从 19.1% 下降至 18%，显示公司的状况多么糟糕。</p>
</div><p>The international division is also not doing well as the revenue fell to $1.75 billion and its operating margin dropped from 17% to 13.3%.</p>
<div class="lb-trans"><p>国际部门的表现也不佳，收入下降至 17.5 亿美元，运营利润率从 17% 下降至 13.3%。</p>
</div><h2>Luckin Coffee competition</h2>
<div class="lb-trans"><h2>瑞幸咖啡的竞争</h2>
</div><p>A key challenge that Starbucks is facing is that the Chinese market has become highly competitive. For example, Luckin Coffee has grown its store count in China to over 18,500, almost double its 2022 store count. Many people in China have continued to select Luckin as evidenced by its 41% revenue growth in the last quarter.</p>
<div class="lb-trans"><p>星巴克面临的一个关键挑战是中国市场变得竞争激烈。例如，瑞幸咖啡在中国的门店数量增至超过 18,500 家，几乎是其 2022 年门店数量的两倍。许多中国消费者继续选择瑞幸，其上季度收入增长了 41%。</p>
</div><p>Starbucks is facing additional challenges, especially in the US where wages are growing. Just recently, California started implementing the AB 1228 laws that forced restaurant chains to hike the minimum wage to $20 an hour.</p>
<div class="lb-trans"><p>星巴克面临额外挑战，特别是在美国，工资正在上涨。就在最近，加利福尼亚州开始实施 AB 1228 法案，迫使餐厅连锁机构将最低工资提高到每小时 20 美元。</p>
</div><p>Companies like Starbucks have often responded to these laws by hiking prices. Now, with the economy slowing down, there is a question about how high prices can rise.</p>
<div class="lb-trans"><p>像星巴克这样的公司通常会通过提价来应对这些法律。现在，随着经济放缓，人们开始质疑价格能够上涨到多高。</p>
</div><p>Analysts expect that Starbucks revenues rose to $9.26 billion in the second quarter. For the year, the average estimate is that revenue will rise by just 2.2% to $36.77 billion followed by $39.65 billion in 2025.</p>
<div class="lb-trans"><p>分析师预计，星巴克第二季度的营收将增至 92.6 亿美元。全年，平均估计营收将仅增长 2.2%，达到 367.7 亿美元，随后在 2025 年达到 396.5 亿美元。</p>
</div><p>Starbucks is still fairly valued despite the recent crash. It trades at a forward PE ratio of 21, in line with the S&amp;P 500 index, whose earnings grew by 5.4% in the first quarter.</p>
<div class="lb-trans"><p>尽管最近股价暴跌，星巴克仍然被合理定价。它的前瞻市盈率为 21，与标普 500 指数持平，后者在第一季度的盈利增长了 5.4%。</p>
</div><p>Therefore, there is a likelihood that the Starbucks share price will retreat as traders focus on its upcoming earnings on July 30th. The stock will then rebound if these numbers show that the company is recovering.</p>
<div class="lb-trans"><p>因此，有可能随着交易员关注 7 月 30 日的即将公布的收益，星巴克股价将出现回落。如果这些数据显示公司正在复苏，股价将会反弹。</p>
</div><h2>Starbucks stock price analysis</h2>
<div class="lb-trans"><h2>星巴克股价分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png" alt="" original-src="https://invezz.com/wp-content/uploads/2024/07/Starbucks-stock-price-1024x570.png"/></p>
<p>SBUX chart by TradingView</p>
<div class="lb-trans"><p>SBUX 图表由 TradingView 提供</p>
</div><p>The weekly chart shows that the SBUX share price has dropped for three straight weeks as concerns about its growth continued. Most importantly, it has now formed a death cross pattern as the 50-week and 200-week moving averages have crossed each other. In most cases, this is one of the most bearish signs in the market.</p>
<div class="lb-trans"><p>周线图显示，SBUX 股价连续三周下跌，因对其增长的担忧持续存在。最重要的是，它现在形成了死亡交叉模式，即 50 周和 200 周移动平均线相交。在大多数情况下，这是市场上最悲观的迹象之一。</p>
</div><p>The stock also formed a double-top pattern around the $112.25 level and its neckline has moved to $65.31. Therefore, the most likely scenario is where the stock continues falling as sellers target the key support at $71.45, its lowest point on May 13th. A break below that level will see it drop to $65.30.</p>
<div class="lb-trans"><p>该股还形成了一个双顶模式，位于 112.25 美元水平附近，其颈线已移至 65.31 美元。因此，最有可能的情况是股价继续下跌，卖方将瞄准 71.45 美元的关键支撑位，即 5 月 13 日的最低点。如果跌破该水平，股价将下跌至 65.30 美元。</p>
</div><p>The post Starbucks stock price forms a death cross: July 30th will be key appeared first on Invezz</p>
<div class="lb-trans"><p>文章来源：Invezz</p>
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星巴克股价形成死亡交叉：7 月 30 日将是关键日期