<p>在一系列具有挑战性的事件中，根据全球领先市场研究公司国际数据公司（IDC）的数据，苹果（AAPL）在中国的 iPhone 出货量在最近一个季度下降了 3.1%。这一下降与安卓手机出货量增长 11% 形成鲜明对比，导致苹果失去市场份额，并首次在过去四年内退出中国前五大手机制造商之列。</p>
<p>IDC 报告称，来自中国本土智能手机品牌（如华为、vivo 和小米公司）的出货量增加，使苹果在中国市场跌至第六位。值得注意的是，华为经历了显著增长，其出货量在六月季度增长了 50%。</p>
<h2><strong>苹果 iPhone 销量下降背后的原因</strong></h2>
<p>尽管一开始显示出复苏迹象，但由于宏观经济挑战和来自本土品牌的激烈竞争，iPhone 在中国的销售一直受到影响。中国经济增长乏力，抑制了消费者支出，使得像 iPhone 这样的高端产品变得不那么吸引人。</p>
<p>年初，iPhone 出货量开始反弹，部分原因是由于苹果及其中国经销商大幅降价。这些折扣延伸至 6 月 18 日的中国购物节，旨在吸引在艰难经济环境中的购买者。</p>
<p>然而，IDC 解释称，这些努力不足以抵消更广泛的经济放缓和本土竞争对手日益增长的影响力。六月季度出货量下降也归因于苹果本地合作伙伴对盈利能力的担忧，他们变得更加谨慎地在营销和促销方面的支出，影响了整体销售。</p>
<h2><strong>苹果的未来展望</strong></h2>
<p>尽管遭遇挫折，苹果计划通过其新的 iPhone 16 系列卷土重来。公司计划在下半年出货 9000 万部手机，并希望与早期型号相比出货量增长 10%。IDC 分析师纳比拉·波普尔评论道：“与 2020 年相比，该公司在中国的地位今非昔比。” 苹果将于 8 月 1 日发布完整的财报，届时将提供更多关于其业绩的细节。</p>
<h2><strong>苹果 iPhone 出货展望</strong></h2>
<p>展望未来，苹果计划在今年晚些时候全球出货 9000 万部 iPhone 16 设备，目标是新 iPhone 交付量增长 10%。公司的收入中有相当大一部分来自 iPhone，截至三月季度，iPhone 销售额达 513.3 亿美元，占其 948.4 亿美元总收入的 50% 以上。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/07/image-953.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="337" height="471" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/07/image-953.png"/></p>
<h2><strong>苹果股票是买入、卖出还是持有？</strong></h2>
<p>分析师对 AAPL 股票仍持谨慎乐观态度，根据 25 个买入、9 个持有和 1 个卖出的一般买入评级，形成了中等买入共识。过去一年，AAPL 股价上涨超过 10%，而平均 AAPL 价格目标为 237.75 美元，暗示着比当前水平高 9.32% 的上涨潜力。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/07/image-956.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="978" height="737" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/07/image-956.png"/></p>
<p><strong>查看更多 AAPL 分析师评级</strong></p>

苹果

<p>苹果在中国的 iPhone 出货量下降，导致市场份额下降。华为、vivo 和小米等本土品牌的出货量增加，使得苹果首次在中国五大手机制造商中被挤出。这一下降被归因于经济疲软和本土品牌的竞争。尽管遭遇挫折，苹果计划通过其新的 iPhone 16 系列卷土重来。分析师对苹果的股票持谨慎乐观态度，给予 “中等买入” 共识评级</p>

<p>In a challenging turn of events, Apple’s (AAPL) iPhone shipments in China fell by 3.1% during the recent quarter, according to the International Data Corporation (IDC), a leading global market research firm. This drop contrasts sharply with an 11% rise in shipments for Android-powered phones, resulting in Apple losing market share and falling out of the top five handset makers in China for the first time in four years.</p>
<div class="lb-trans"><p>在一系列具有挑战性的事件中，根据全球领先市场研究公司国际数据公司（IDC）的数据，苹果（AAPL）在中国的 iPhone 出货量在最近一个季度下降了 3.1%。这一下降与安卓手机出货量增长 11% 形成鲜明对比，导致苹果失去市场份额，并首次在过去四年内退出中国前五大手机制造商之列。</p>
</div><p>The IDC reports that increased shipments from local Chinese smartphone brands, such as Huawei, Vivo, and Xiaomi Corp., have moved Apple to sixth place in the Chinese market. Notably, Huawei experienced a significant boost, with its shipments growing by 50% during the June quarter.</p>
<div class="lb-trans"><p>IDC 报告称，来自中国本土智能手机品牌（如华为、vivo 和小米公司）的出货量增加，使苹果在中国市场跌至第六位。值得注意的是，华为经历了显著增长，其出货量在六月季度增长了 50%。</p>
</div><h2><strong>Reasons Behind Apple’s iPhone Sales Decline</strong></h2>
<div class="lb-trans"><h2><strong>苹果 iPhone 销量下降背后的原因</strong></h2>
</div><p>Despite initial signs of recovery, iPhone sales in China have struggled due to a combination of macroeconomic challenges and fierce competition from local brands. The country’s sluggish economy has dampened consumer spending, making high-end purchases like the iPhone less appealing.</p>
<div class="lb-trans"><p>尽管一开始显示出复苏迹象，但由于宏观经济挑战和来自本土品牌的激烈竞争，iPhone 在中国的销售一直受到影响。中国经济增长乏力，抑制了消费者支出，使得像 iPhone 这样的高端产品变得不那么吸引人。</p>
</div><p>Earlier in the year, iPhone shipments had started to rebound, driven partly by aggressive price cuts from Apple and its Chinese resellers. These discounts, which extended into the Chinese shopping festival on June 18, aimed to attract buyers in a tough economic climate.</p>
<div class="lb-trans"><p>年初，iPhone 出货量开始反弹，部分原因是由于苹果及其中国经销商大幅降价。这些折扣延伸至 6 月 18 日的中国购物节，旨在吸引在艰难经济环境中的购买者。</p>
</div><p>However, IDC explains that these efforts were insufficient to counteract the broader economic slowdown and the growing dominance of local competitors. The drop in shipments during the June quarter is also attributed to profitability concerns among Apple’s local partners, who became more cautious about spending on marketing and promotions, affecting overall sales.</p>
<div class="lb-trans"><p>然而，IDC 解释称，这些努力不足以抵消更广泛的经济放缓和本土竞争对手日益增长的影响力。六月季度出货量下降也归因于苹果本地合作伙伴对盈利能力的担忧，他们变得更加谨慎地在营销和促销方面的支出，影响了整体销售。</p>
</div><h2><strong>What’s Next for Apple</strong></h2>
<div class="lb-trans"><h2><strong>苹果的未来展望</strong></h2>
</div><p>Despite these setbacks, Apple is planning a comeback with its new iPhone 16 series. The company aims to ship 90 million units in the second half of the year and hopes for a 10% increase in shipments compared to earlier models. IDC analyst Nabila Popal remarked, “The company is in much better position today in China than it was back in 2020.” Apple will release its full earnings report on August 1, which will provide more details on its performance.</p>
<div class="lb-trans"><p>尽管遭遇挫折，苹果计划通过其新的 iPhone 16 系列卷土重来。公司计划在下半年出货 9000 万部手机，并希望与早期型号相比出货量增长 10%。IDC 分析师纳比拉·波普尔评论道：“与 2020 年相比，该公司在中国的地位今非昔比。” 苹果将于 8 月 1 日发布完整的财报，届时将提供更多关于其业绩的细节。</p>
</div><h2><strong>Apple’s iPhone Shipping Outlook</strong></h2>
<div class="lb-trans"><h2><strong>苹果 iPhone 出货展望</strong></h2>
</div><p>Looking ahead, Apple aims to ship 90 million iPhone 16 devices globally later this year, targeting a 10% growth in the delivery of new iPhones. The company derives a significant portion of its revenue from iPhones, with $51.33 billion in iPhone sales during the March quarter, accounting for over 50% of its total revenues of $94.84 billion.</p>
<div class="lb-trans"><p>展望未来，苹果计划在今年晚些时候全球出货 9000 万部 iPhone 16 设备，目标是新 iPhone 交付量增长 10%。公司的收入中有相当大一部分来自 iPhone，截至三月季度，iPhone 销售额达 513.3 亿美元，占其 948.4 亿美元总收入的 50% 以上。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/07/image-953.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/07/image-953.png"/></p>
<h2><strong>Is Apple a Buy, Sell, or Hold Stock?</strong></h2>
<div class="lb-trans"><h2><strong>苹果股票是买入、卖出还是持有？</strong></h2>
</div><p>Analysts remain cautiously optimistic about AAPL stock, with a Moderate Buy consensus rating based on 25 Buys, nine Holds, and one Sell. Over the past year, AAPL has increased by more than 10%, and the average AAPL price target of $237.75 implies an upside potential of 9.32% from current levels.</p>
<div class="lb-trans"><p>分析师对 AAPL 股票仍持谨慎乐观态度，根据 25 个买入、9 个持有和 1 个卖出的一般买入评级，形成了中等买入共识。过去一年，AAPL 股价上涨超过 10%，而平均 AAPL 价格目标为 237.75 美元，暗示着比当前水平高 9.32% 的上涨潜力。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/07/image-956.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/07/image-956.png"/></p>
<p><strong>See more AAPL analyst ratings</strong></p>
<div class="lb-trans"><p><strong>查看更多 AAPL 分析师评级</strong></p>
</div>

Apple (NASDAQ:AAPL) Loses Market Share in China as iPhone Shipments Drop

- 苹果（AAPL）在中国的 iPhone 出货量在最近一个季度下降了 3.1%，根据全球领先市场研究公司国际数据公司（IDC）的数据。这一下降与搭载安卓系统手机出货量上涨 11% 形成鲜明对比，导致苹果失去市场份额，首次在中国手机制造商前五名之外。  
- IDC 报告显示，华为、Vivo 和小米等中国本土智能手机品牌的出货量增加，将苹果推到中国市场第六名。尤其值得注意的是，华为在六月季度出货量增长了 50%。  
- 尽管一开始显示出复苏迹象，但由于宏观经济挑战和本土品牌的激烈竞争，iPhone 在中国的销量一直受挫。国家经济增长放缓抑制了消费支出，使得 iPhone 等高端产品不那么吸引人。

苹果（NASDAQ:AAPL）在中国的市场份额下降，iPhone 出货量减少