<p>天狼星 XM 广播（SIRI）遭遇了灾难，作为卫星广播公司/音乐串流服务商，发现自己陷入了一系列坏消息的泥淖中。订阅用户数量急剧下降，伴随着收入的损失，导致天狼星股价在周四交易结束时暴跌超过 7.5%。</p>
<p>数字方面出现了灾难性的情况。截至 6 月 30 日的季度中，约有 17.3 万名订户离开了该平台。其中约有 10 万名自付费订户和 7.3 万名付费促销订户，利用了天狼星 XM 的一项促销优惠来尝试该服务，享受了相当大的折扣。</p>
<p>虽然听起来很糟糕，但实际上也有一丝曙光……至少在曙光的范畴内。这一巨大损失实际上比前一年同期的损失率略有改善。然而，由于流失率保持在 1.5%，这仍然导致了约 5% 的收入损失，以及每位用户的净平均收入下降约 0.42 美元。</p>
<h2><strong>终结的开始？</strong></h2>
<p>对于天狼星 XM 来说，这里还有一点好消息，尽管微乎其微。它保持了对第三季度的指引。它预计全年收入约为 875 亿美元，自由现金流约为 12 亿美元。这略低于一些分析师的预期，他们预计约为 877 亿美元。但在这一点上，你可能会说它 “符合预期”。</p>
<p>就在一个本已模糊的画面变得更加混沌的时候。天狼星 XM 股票已经在过去 30 年中交易，然而它目前遭遇的收入下降实际上是有史以来第二糟糕的……尽管如此，净收入实际上仍有所增长，而一些分析师甚至认为可能会出现扭转局面的催化剂。似乎对于每一个坏消息，都有一点好消息使其变得不那么明显。</p>
<h2><strong>天狼星 XM 是买入还是卖出？</strong></h2>
<p>转向华尔街，根据下图显示的数据，分析师对 SIRI 股票持有中等买入的共识评级，过去三个月内有四个买入、六个持有和一个卖出。在过去一年中，SIRI 股价下跌了 33.99%，而平均的 SIRI 股价目标为每股 3.86 美元，暗示着 20.25% 的上涨潜力。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png"/></p>
<p><strong>查看更多 SIRI 分析师评级</strong></p>
<p>披露</p>

天狼星XM广播

<p>天狼星 XM 广播（NASDAQ：SIRI）的订户和收入出现下降，导致股价下跌超过 7.5％。尽管如此，也有一些积极因素，例如与去年相比，损失率略有降低。分析师对 SIRI 股票持有中等买入共识评级，价格目标暗示上涨潜力为 20.25％</p>

<p>It was a disaster at SiriusXM (SIRI), as the satellite radio company / music streamer found itself on the bad end of a lot of bad news. Deep decline in subscriber counts, and accompanying losses in revenue, sent Sirius shares into a pit, down over 7.5% in the closing minutes of Thursday’s trading session.</p>
<div class="lb-trans"><p>天狼星 XM 广播（SIRI）遭遇了灾难，作为卫星广播公司/音乐串流服务商，发现自己陷入了一系列坏消息的泥淖中。订阅用户数量急剧下降，伴随着收入的损失，导致天狼星股价在周四交易结束时暴跌超过 7.5%。</p>
</div><p>The numbers were a calamity. The quarter ending June 30 saw around 173,000 subscribers depart the platform over that quarter. That’s around 100,000 self-pay subscribers and 73,000 paid promotional subscribers, taking advantage of one of SiriusXM’s promotional offers to give the service a try at a fairly healthy discount.</p>
<div class="lb-trans"><p>数字方面出现了灾难性的情况。截至 6 月 30 日的季度中，约有 17.3 万名订户离开了该平台。其中约有 10 万名自付费订户和 7.3 万名付费促销订户，利用了天狼星 XM 的一项促销优惠来尝试该服务，享受了相当大的折扣。</p>
</div><p>While this sounds terrible, there was actually a bright spot to it all…as bright spots go, anyway. That massive loss was actually slightly better than the rate of loss from the same time the previous year. Still, with churn holding at 1.5%, that still represented a loss of revenue of about 5%, and a net loss in average revenue per user of around $0.42 per share.</p>
<div class="lb-trans"><p>虽然听起来很糟糕，但实际上也有一丝曙光……至少在曙光的范畴内。这一巨大损失实际上比前一年同期的损失率略有改善。然而，由于流失率保持在 1.5%，这仍然导致了约 5% 的收入损失，以及每位用户的净平均收入下降约 0.42 美元。</p>
</div><h2><strong>Beginning of the End?</strong></h2>
<div class="lb-trans"><h2><strong>终结的开始？</strong></h2>
</div><p>There’s a little more good news for Sirius here, such as it is. It’s maintaining its guidance for the third quarter. It expects to make around $8.75 billion for the full year, with free cash flow of around $1.2 billion. That’s slightly less than what some analysts figure, looking for around $8.77 billion. But at that point, you might as well call it “in-line.”</p>
<div class="lb-trans"><p>对于天狼星 XM 来说，这里还有一点好消息，尽管微乎其微。它保持了对第三季度的指引。它预计全年收入约为 875 亿美元，自由现金流约为 12 亿美元。这略低于一些分析师的预期，他们预计约为 877 亿美元。但在这一点上，你可能会说它 “符合预期”。</p>
</div><p>And that’s when an already-murky picture gets further muddied. Sirius XM stock has been trading for the last 30 years, yet the latest drop in revenue it’s seen is actually the second worst it’s seen…ever. And despite all this, net income was actually still up, somewhat, and some analysts are even identifying turnaround catalysts potentially in the offing. It seems that for every bit of bad news, there’s a bit of good that makes it just a little less obvious.</p>
<div class="lb-trans"><p>就在一个本已模糊的画面变得更加混沌的时候。天狼星 XM 股票已经在过去 30 年中交易，然而它目前遭遇的收入下降实际上是有史以来第二糟糕的……尽管如此，净收入实际上仍有所增长，而一些分析师甚至认为可能会出现扭转局面的催化剂。似乎对于每一个坏消息，都有一点好消息使其变得不那么明显。</p>
</div><h2><strong>Is Sirius XM a Buy or Sell?</strong></h2>
<div class="lb-trans"><h2><strong>天狼星 XM 是买入还是卖出？</strong></h2>
</div><p>Turning to Wall Street, analysts have a Moderate Buy consensus rating on SIRI stock based on four Buys, six Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 33.99% loss in its share price over the past year, the average SIRI price target of $3.86 per share implies 20.25% upside potential.</p>
<div class="lb-trans"><p>转向华尔街，根据下图显示的数据，分析师对 SIRI 股票持有中等买入的共识评级，过去三个月内有四个买入、六个持有和一个卖出。在过去一年中，SIRI 股价下跌了 33.99%，而平均的 SIRI 股价目标为每股 3.86 美元，暗示着 20.25% 的上涨潜力。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-15-58-14-Sirius-XM-Holdings-Inc-SIRI-Stock-Forecast-Price-Targets-and-Analysts-Predictions-TipRanks.com_-1024x772.png"/></p>
<p><strong>See more SIRI analyst ratings</strong></p>
<div class="lb-trans"><p><strong>查看更多 SIRI 分析师评级</strong></p>
</div><p>Disclosure</p>
<div class="lb-trans"><p>披露</p>
</div>

股东和订阅者纷纷抛弃正在下沉的天狼星 XM（NASDAQ:SIRI）