<p>近年来，电子商务领域面临着相当大的挑战。受通货膨胀影响，消费者倾向于在涉及更昂贵的自由支配项目时收起钱包，电子商务公司不得不在最近几个季度中度过艰难时期。</p>
<p>随着第一次（可能是众多次）美联储降息可能仅在几个月之后到来，消费者可能会对推迟的更昂贵购买稍微感到好一点。事实上，仅仅是预期利率下降就可能产生强大的影响。</p>
<p>无论如何，我认为当前电子商务股票整体上是有吸引力的价值买入，因为它们正处于一个前景相对温和的困境中。谁知道呢？也许在几年后，当通货膨胀和高利率的时代成为过去时，电子商务公司可能会受益于所谓的 “繁荣 20 年代” 类型的环境的潜在回归。</p>
<p>以下是三个供投资者选择的电子商务股票，以参与电子零售支出的多年复苏。</p>
<h2><strong>亚马逊（AMZN）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>来源：QubixStudio / Shutterstock.com</p>
<p><strong>亚马逊</strong>（纳斯达克：<strong>AMZN</strong>）是七巨头电子商务公司，目前可能是最划算的选择。随着创纪录的 Prime Day 已经过去，人们担心贪婪的消费者是否会在这个奢华的两天销售之后，在 2024 年的黑色星期五和节礼日再次创造历史性的销售。</p>
<p>无论如何，强劲的 Prime Day 是一个非常令人鼓舞的迹象，表明消费者可能终于感觉可以再次挥霍。此外，随着各种商品价格下降，也许 2024 年下半年将会看到电子商务迎来大复苏。</p>
<p>除了消费者支出外，亚马逊在人工智能方面也做得相当不错。随着其 Metis 大型语言模型即将推出（这款产品据说比 ChatGPT“更强大”），也许 Echo 设备最终将能够取得进展，提高其客户终身价值（CLV）。</p>
<h2><strong>拼多多控股（PDD）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>来源：shutterstock.com/Markus Mainka</p>
<p>随着个人资产负债表上可支配收入较少，可以肯定的是，普通消费者在花钱时会更加谨慎。当生活成本飙升时，每一美元都需要更加珍惜。</p>
<p>在电子零售领域提供大幅折扣时，很难超越被称为 Temu 的极其流行现象，这是 <strong>拼多多控股</strong>（纳斯达克：<strong>PDD</strong>）旗下的一家中国公司。</p>
<p>当谈到电子零售领域的大幅折扣时，很难有其他人能够与 Temu 相提并论。虽然 Temu 的商品质量可能不是世界上最好的，但在价格方面，其他人几乎不可能保持竞争力。随着 Temu 继续通过游戏化奖励（比如 Fishland、Coin Spin 和 Card Flip）让消费者上瘾于在其平台上购物，同时继续在热门社交媒体平台上制造声音，我认为 PDD 股票短期内不会放缓。</p>
<p>PDD 是低成本商品之王，看起来它似乎已经做好了在去年通货膨胀激增的冲击下表现良好的准备。此外，以 17.1 倍的市盈率来看，似乎并没有太多的预期。</p>
<h2><strong>Etsy（ETSY）</strong></h2>
<p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>来源：Sergei Elagin / Shutterstock</p>
<p><strong>Etsy</strong>（纳斯达克：<strong>ETSY</strong>）比本文中另外两家电子商务巨头要困难得多。该股票今年以来下跌了 20%，距离历史最高点下跌了超过 77%。确实，该平台的粉丝可能会发现，在其历史性低迷时期购买一些股票是值得的。尽管如此，在 29.7 倍的市盈率下，股票仍然没有你想象中那么便宜，考虑到下跌的幅度。</p>
<p>此外，该公司作为手工制作和复古商品销售商的声誉可能受到了批评，因为销售大量生产产品的商家数量增加，其中一些产品可能在 Etsy 平台上找到。</p>
<p>无论如何，Etsy 最新的政策更新旨在通过各种类别重新分类物品，包括 “由...制造” 和 “设计者”，这是令人鼓舞的，可能有助于 Etsy 恢复使其一开始如此出色的手工制作、复古氛围。如果 Etsy 能够在手工艺品领域重新站稳脚跟，ETSY 股票可能会有很大的增长空间。</p>
<p><em>在发布日期，乔伊·弗雷内特持有亚马逊的多头头寸。本文中表达的观点属于作者个人，受 InvestorPlace.com</em> <em>发布指南</em> _约束。</p>
<p>_在发布日期，负责编辑持有 AMZN 的多头头寸。</p>
<p>乔伊·弗雷内特是一位经验丰富的投资作家，专门研究技术和消费类股票。乔伊为 Motley Fool Canada、TipRanks 和 Barchart 做出贡献，擅长发现在快节奏市场中具有长期增长潜力的被错定价格的股票。</p>

ETSY

亚马逊

拼多多

<p>电子商务股票被视为价值投资，因为市场对未来降息带来的潜在消费支出预期较低。亚马逊、拼多多控股和 Etsy 是投资者寻求电子零售支出多年复苏的首选。亚马逊创纪录的 Prime Day 活动和在人工智能方面的进展使其成为一个有前景的选择。拼多多控股的低成本商品和在社交媒体平台上的受欢迎程度使其处于有利位置。Etsy 虽然股价有所下跌，但由于其声誉和政策更新，可能值得考虑</p>

<p>The e-commerce scene has faced considerable challenges in recent years. With an inflation-hit consumer inclined to put their wallets away when it comes to bigger-ticket discretionary items, e-commerce firms have had to ride out the harsh waves in recent quarters.</p>
<div class="lb-trans"><p>近年来，电子商务领域面临着相当大的挑战。受通货膨胀影响，消费者倾向于在涉及更昂贵的自由支配项目时收起钱包，电子商务公司不得不在最近几个季度中度过艰难时期。</p>
</div><p>With the first (of potentially many) Fed rate cuts likely just months away, consumers may feel just a bit better about pulling the trigger on the pricier purchases they may have postponed. Indeed, the anticipation of lower rates alone can be a powerful thing.</p>
<div class="lb-trans"><p>随着第一次（可能是众多次）美联储降息可能仅在几个月之后到来，消费者可能会对推迟的更昂贵购买稍微感到好一点。事实上，仅仅是预期利率下降就可能产生强大的影响。</p>
</div><p>In any case, I view the broader basket of e-commerce stocks as intriguing value buys now that they’re in a tough spot with relatively muted expectations ahead of them. Who knows? Maybe in a few years, when the days of inflation and high interest rates fall into the rearview, the e-commerce names may benefit from a potential return of a so-called “roaring 20s” type of environment.</p>
<div class="lb-trans"><p>无论如何，我认为当前电子商务股票整体上是有吸引力的价值买入，因为它们正处于一个前景相对温和的困境中。谁知道呢？也许在几年后，当通货膨胀和高利率的时代成为过去时，电子商务公司可能会受益于所谓的 “繁荣 20 年代” 类型的环境的潜在回归。</p>
</div><p>Here are three top e-commerce picks for investors looking to play a multi-year recovery in e-tail spending.</p>
<div class="lb-trans"><p>以下是三个供投资者选择的电子商务股票，以参与电子零售支出的多年复苏。</p>
</div><h2><strong>Amazon (AMZN)</strong></h2>
<div class="lb-trans"><h2><strong>亚马逊（AMZN）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: QubixStudio / Shutterstock.com</p>
<div class="lb-trans"><p>来源：QubixStudio / Shutterstock.com</p>
</div><p><strong>Amazon</strong> (NASDAQ: <strong>AMZN</strong>) is the Magnificent Seven e-commerce firm that may very well be the best bargain of the batch right now. With a record-breaking Prime Day now in the books, questions linger as to whether deal-hungry consumers will follow up the extravagant two-day sale with more historic sales come Black Friday and Boxing Day 2024.</p>
<div class="lb-trans"><p><strong>亚马逊</strong>（纳斯达克：<strong>AMZN</strong>）是七巨头电子商务公司，目前可能是最划算的选择。随着创纪录的 Prime Day 已经过去，人们担心贪婪的消费者是否会在这个奢华的两天销售之后，在 2024 年的黑色星期五和节礼日再次创造历史性的销售。</p>
</div><p>Either way, the strong Prime Day is a very encouraging sign that the consumer may finally feel better about splurging again. Additionally, as prices come down across various goods, perhaps the second half of 2024 will see e-commerce make its big comeback.</p>
<div class="lb-trans"><p>无论如何，强劲的 Prime Day 是一个非常令人鼓舞的迹象，表明消费者可能终于感觉可以再次挥霍。此外，随着各种商品价格下降，也许 2024 年下半年将会看到电子商务迎来大复苏。</p>
</div><p>Consumer spending aside, Amazon is also doing a pretty good job of making up for lost time on AI. With its Metis large language model, a product that’s supposedly “more powerful” than ChatGPT, on the horizon (will this AI be a part of that big Alexa LLM upgrade?), perhaps the Echo device will finally be able to make strides to hit its customer lifetime value (CLV).</p>
<div class="lb-trans"><p>除了消费者支出外，亚马逊在人工智能方面也做得相当不错。随着其 Metis 大型语言模型即将推出（这款产品据说比 ChatGPT“更强大”），也许 Echo 设备最终将能够取得进展，提高其客户终身价值（CLV）。</p>
</div><h2><strong>PDD Holdings (PDD)</strong></h2>
<div class="lb-trans"><h2><strong>拼多多控股（PDD）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: shutterstock.com/Markus Mainka</p>
<div class="lb-trans"><p>来源：shutterstock.com/Markus Mainka</p>
</div><p>With less disposable income in personal balance sheets, you can bet that the average consumer is going to be more selective with how they spend their money. When costs of living soar, every dollar needs to go that much further.</p>
<div class="lb-trans"><p>随着个人资产负债表上可支配收入较少，可以肯定的是，普通消费者在花钱时会更加谨慎。当生活成本飙升时，每一美元都需要更加珍惜。</p>
</div><p>When it comes to heavy discounts in the world of e-tail, it’s tough to top the wildly popular phenomenon known as Temu, a Chinese firm owned by <strong>PDD Holdings</strong> (NASDAQ: <strong>PDD</strong>), formerly known as Pinduoduo.</p>
<div class="lb-trans"><p>在电子零售领域提供大幅折扣时，很难超越被称为 Temu 的极其流行现象，这是 <strong>拼多多控股</strong>（纳斯达克：<strong>PDD</strong>）旗下的一家中国公司。</p>
</div><p>Sure, the quality of Temu goods may not be the best in the world. However, when it comes to price, it’s virtually impossible for anybody else to stay remotely competitive. As Temu continues getting consumers hooked on shopping on its platform via gamified rewards (think Fishland, Coin Spin, and Card Flip) while continuing to make noise on popular social media platforms, I don’t see PDD stock slowing down anytime soon.</p>
<div class="lb-trans"><p>当谈到电子零售领域的大幅折扣时，很难有其他人能够与 Temu 相提并论。虽然 Temu 的商品质量可能不是世界上最好的，但在价格方面，其他人几乎不可能保持竞争力。随着 Temu 继续通过游戏化奖励（比如 Fishland、Coin Spin 和 Card Flip）让消费者上瘾于在其平台上购物，同时继续在热门社交媒体平台上制造声音，我认为 PDD 股票短期内不会放缓。</p>
</div><p>PDD is the king of low-cost goods, and it seems well-equipped to fare well as the sting of last year’s inflationary surge remains. Also, at 17.1 times trailing price-to-earnings (P/E), there does not seem to be much in the way of expectations baked in.</p>
<div class="lb-trans"><p>PDD 是低成本商品之王，看起来它似乎已经做好了在去年通货膨胀激增的冲击下表现良好的准备。此外，以 17.1 倍的市盈率来看，似乎并没有太多的预期。</p>
</div><h2><strong>Etsy (ETSY)</strong></h2>
<div class="lb-trans"><h2><strong>Etsy（ETSY）</strong></h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" alt="" original-src="https://investorplace.com/wp-content/plugins/lazy-load/images/1x1.trans.gif"/></p>
<p>Source: Sergei Elagin / Shutterstock</p>
<div class="lb-trans"><p>来源：Sergei Elagin / Shutterstock</p>
</div><p><strong>Etsy</strong> (NASDAQ: <strong>ETSY</strong>) has been much tougher sledding than two other two e-commerce juggernauts in this piece. The stock is down 20% year to date and more than 77% from its all-time high. Indeed, fans of the platform may find it worthwhile to pick up a few shares while it’s in a historic funk. That said, at 29.7 times trailing P/E, shares still aren’t as cheap as you’d think, given the magnitude of the decline.</p>
<div class="lb-trans"><p><strong>Etsy</strong>（纳斯达克：<strong>ETSY</strong>）比本文中另外两家电子商务巨头要困难得多。该股票今年以来下跌了 20%，距离历史最高点下跌了超过 77%。确实，该平台的粉丝可能会发现，在其历史性低迷时期购买一些股票是值得的。尽管如此，在 29.7 倍的市盈率下，股票仍然没有你想象中那么便宜，考虑到下跌的幅度。</p>
</div><p>Further, the company’s reputation as a seller of handmade and vintage goods may have taken a hit with the number of merchants who sell mass-produced products, some of which you may find on Temu on the Etsy platform.</p>
<div class="lb-trans"><p>此外，该公司作为手工制作和复古商品销售商的声誉可能受到了批评，因为销售大量生产产品的商家数量增加，其中一些产品可能在 Etsy 平台上找到。</p>
</div><p>In any case, Etsy’s latest policy update, which aims to reclassify items by various categories, including “made by” and “designed by,” is encouraging and could help Etsy regain the handcrafted, vintage vibes that made it so great to begin with. If Etsy can regain its strong footing in handmade crafts, ETSY stock could have miles to gain.</p>
<div class="lb-trans"><p>无论如何，Etsy 最新的政策更新旨在通过各种类别重新分类物品，包括 “由...制造” 和 “设计者”，这是令人鼓舞的，可能有助于 Etsy 恢复使其一开始如此出色的手工制作、复古氛围。如果 Etsy 能够在手工艺品领域重新站稳脚跟，ETSY 股票可能会有很大的增长空间。</p>
</div><p><em>On the date of publication, Joey Frenette held a long position in Amazon. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com</em> <em>Publishing Guidelines</em> <em>.</em></p>
<div class="lb-trans"><p><em>在发布日期，乔伊·弗雷内特持有亚马逊的多头头寸。本文中表达的观点属于作者个人，受 InvestorPlace.com</em> <em>发布指南</em> _约束。</p>
</div><p><em>On the date of publication, the responsible editor held a long position in AMZN.</em></p>
<div class="lb-trans"><p>_在发布日期，负责编辑持有 AMZN 的多头头寸。</p>
</div><p>Joey Frenette is a seasoned investment writer specializing in technology and consumer stocks. Contributing to the Motley Fool Canada, TipRanks, and Barchart, Joey excels in spotting mispriced stocks with long-term growth potential in a fast-paced market.</p>
<div class="lb-trans"><p>乔伊·弗雷内特是一位经验丰富的投资作家，专门研究技术和消费类股票。乔伊为 Motley Fool Canada、TipRanks 和 Barchart 做出贡献，擅长发现在快节奏市场中具有长期增长潜力的被错定价格的股票。</p>
</div>

当前最热门的电商股票有哪些？3 个顶级推荐