<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="2560" height="1377" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg"/></p>
<p>在线购物的便利性改变了美国的杂货购物格局，越来越多的消费者转向数字平台满足他们的食品需求。</p>
<p>根据 Statista 的消费者洞察报告，过去一年中超过一半的美国人选择了在线购物杂货，突显出对数字便利的重大转变。</p>
<p>这一变化反映了消费者行为的更广泛趋势，受到对食品购买便利性和可及性的渴望驱动。</p>
<h2>热门在线杂货类别</h2>
<p>零食和糖果在在线杂货偏好中处于领先地位，占据了 24% 的在线订单。</p>
<p>这表明消费者偏爱快捷方便的选择来满足他们的零食需求。</p>
<p>紧随其后，水果和蔬菜占据了在线杂货购买的 23%，表明人们对保持健康饮食习惯有浓厚兴趣。</p>
<p>冷冻食品、大米和面食、谷类、肉类和香肠、乳制品和面包也在在线杂货篮子中占据重要位置。</p>
<p>这种多样性表明美国人不仅购买奢侈品，还将必需品纳入他们的在线购物习惯中。</p>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="761" height="757" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg"/></p>
<p>来源：<em>Statista</em></p>
<h2>美国顶级在线杂货零售商是谁？</h2>
<p>在竞争激烈的在线杂货市场中，一些零售商已经成为美国消费者的首选。</p>
<p>沃尔玛是领先的零售商，在在线杂货领域占据主导地位，拥有广泛的产品范围和用户友好的平台。</p>
<p>紧随沃尔玛之后，亚马逊、开市客和 Instacart 也获得了可观的市场份额。</p>
<p>这些零售商满足了各种消费者偏好，并已经确立自己作为数字杂货领域的关键参与者。</p>
<p>尽管在线杂货购物越来越受欢迎，零售商面临着一些挑战。</p>
<p>市场饱和，来自已建立的巨头和新进入者的重大定价压力。</p>
<p>较小的零售商经常难以与受益于规模经济的大型竞争对手竞争。</p>
<p>管理供应链带来物流挑战，特别是确保新鲜产品及时交付。</p>
<p>零售商必须平衡库存管理、产品质量和交付效率，以满足消费者期望并保持满意度。</p>
<p>建立和维护客户信任至关重要。诸如订单错误、延迟和产品质量不佳等问题可能损害零售商的声誉。</p>
<h2>利用客户数据和先进分析</h2>
<p>尽管存在这些挑战，对于在线杂货零售商来说有许多机会可以增强竞争力。</p>
<p>利用客户数据和先进分析可以实现个性化购物体验和有针对性的推荐，从而提升参与度和忠诚度。</p>
<p>整合人工智能、机器学习和自动化等先进技术可以简化运营并提高整体效率。</p>
<p>智能订购系统、需求预测和优化交付路线等功能有助于实现运营卓越。</p>
<p>零售商还可以通过扩大产品供应和与本地供应商或特色品牌合作来实现差异化。推出独特服务，如餐盒或订阅选项，可以进一步吸引和留住客户。</p>
<p>强调可持续性和道德实践变得越来越重要。</p>
<p>消费者倾向于支持支持环保包装、本地农民和公平贸易实践的企业。</p>
<p>通过与这些价值观保持一致，零售商不仅可以吸引环保意识强的购物者，还可以获得竞争优势。</p>
<p>尽管挑战依然存在，但增长和差异化的机会层出不穷。有效应对这些复杂性并利用技术进步的零售商将在这个充满活力和竞争的行业中蓬勃发展。</p>
<p>本文来源于 Invezz，更多信息请访问原文链接。</p>

开市客

CART

沃尔玛

<p>超过一半的美国人现在正在线购买食品杂货，零食和糖果是他们购买的热门商品。这反映了消费者行为向数字便利性的转变。沃尔玛是领先的在线食品杂货零售商，其次是亚马逊、Costco 和 Instacart。零售商面临的挑战包括市场饱和、供应链管理和保持客户信任。然而，通过个性化购物体验、先进技术、产品多样化和强调可持续性，也存在增长的机会</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2023/11/186056272-m-normal-none-scaled.jpg"/></p>
<p>The convenience of online shopping has transformed the American grocery landscape, with a growing number of consumers turning to digital platforms for their food needs.</p>
<div class="lb-trans"><p>在线购物的便利性改变了美国的杂货购物格局，越来越多的消费者转向数字平台满足他们的食品需求。</p>
</div><p>According to Statista’s Consumer Insights, more than half of Americans have opted for online grocery shopping in the past year, highlighting a significant shift toward digital convenience.</p>
<div class="lb-trans"><p>根据 Statista 的消费者洞察报告，过去一年中超过一半的美国人选择了在线购物杂货，突显出对数字便利的重大转变。</p>
</div><p>This change reflects a broader trend in consumer behavior, driven by the desire for ease and accessibility in food purchasing.</p>
<div class="lb-trans"><p>这一变化反映了消费者行为的更广泛趋势，受到对食品购买便利性和可及性的渴望驱动。</p>
</div><h2>Popular online grocery categories</h2>
<div class="lb-trans"><h2>热门在线杂货类别</h2>
</div><p>Snacks and candies lead the pack in online grocery preferences, capturing 24% of online orders.</p>
<div class="lb-trans"><p>零食和糖果在在线杂货偏好中处于领先地位，占据了 24% 的在线订单。</p>
</div><p>This suggests that consumers favor quick and convenient options for their snacking needs.</p>
<div class="lb-trans"><p>这表明消费者偏爱快捷方便的选择来满足他们的零食需求。</p>
</div><p>Close behind, fruits and vegetables account for 23% of online grocery purchases, indicating a strong interest in maintaining healthy eating habits.</p>
<div class="lb-trans"><p>紧随其后，水果和蔬菜占据了在线杂货购买的 23%，表明人们对保持健康饮食习惯有浓厚兴趣。</p>
</div><p>Frozen foods, rice and pasta, cereals, meats and sausages, dairy products, and bread also feature prominently in online grocery baskets.</p>
<div class="lb-trans"><p>冷冻食品、大米和面食、谷类、肉类和香肠、乳制品和面包也在在线杂货篮子中占据重要位置。</p>
</div><p>This variety demonstrates that Americans are not only purchasing indulgent items but are also incorporating essential staples into their online shopping habits.</p>
<div class="lb-trans"><p>这种多样性表明美国人不仅购买奢侈品，还将必需品纳入他们的在线购物习惯中。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2024/08/US-Online-Shopping.jpg"/></p>
<p>Source: <em>Statista</em></p>
<div class="lb-trans"><p>来源：<em>Statista</em></p>
</div><h2>Who are the top US online grocery retailers?</h2>
<div class="lb-trans"><h2>美国顶级在线杂货零售商是谁？</h2>
</div><p>In the competitive online grocery market, certain retailers have emerged as top choices for American consumers.</p>
<div class="lb-trans"><p>在竞争激烈的在线杂货市场中，一些零售商已经成为美国消费者的首选。</p>
</div><p>Walmart is the leading retailer, dominating the online grocery space with its extensive range of products and user-friendly platform.</p>
<div class="lb-trans"><p>沃尔玛是领先的零售商，在在线杂货领域占据主导地位，拥有广泛的产品范围和用户友好的平台。</p>
</div><p>Following Walmart, Amazon, Costco, and Instacart have also gained substantial market share.</p>
<div class="lb-trans"><p>紧随沃尔玛之后，亚马逊、开市客和 Instacart 也获得了可观的市场份额。</p>
</div><p>These retailers cater to a wide array of consumer preferences and have established themselves as key players in the digital grocery sector.</p>
<div class="lb-trans"><p>这些零售商满足了各种消费者偏好，并已经确立自己作为数字杂货领域的关键参与者。</p>
</div><p>Despite the growing popularity of online grocery shopping, retailers face several challenges.</p>
<div class="lb-trans"><p>尽管在线杂货购物越来越受欢迎，零售商面临着一些挑战。</p>
</div><p>The market is saturated, with significant pricing pressure from both established giants and new entrants.</p>
<div class="lb-trans"><p>市场饱和，来自已建立的巨头和新进入者的重大定价压力。</p>
</div><p>Smaller retailers often struggle to compete with larger competitors who benefit from economies of scale.</p>
<div class="lb-trans"><p>较小的零售商经常难以与受益于规模经济的大型竞争对手竞争。</p>
</div><p>Managing the supply chain presents logistical challenges, particularly in ensuring the timely delivery of fresh products.</p>
<div class="lb-trans"><p>管理供应链带来物流挑战，特别是确保新鲜产品及时交付。</p>
</div><p>Retailers must balance inventory management, product quality, and delivery efficiency to meet consumer expectations and maintain satisfaction.</p>
<div class="lb-trans"><p>零售商必须平衡库存管理、产品质量和交付效率，以满足消费者期望并保持满意度。</p>
</div><p>Building and maintaining customer trust is crucial. Issues such as incorrect orders, delays, and subpar product quality can damage a retailer’s reputation.</p>
<div class="lb-trans"><p>建立和维护客户信任至关重要。诸如订单错误、延迟和产品质量不佳等问题可能损害零售商的声誉。</p>
</div><h2>Leveraging customer data and advanced analytics</h2>
<div class="lb-trans"><h2>利用客户数据和先进分析</h2>
</div><p>Despite these challenges, there are numerous opportunities for online grocery retailers to enhance their competitiveness.</p>
<div class="lb-trans"><p>尽管存在这些挑战，对于在线杂货零售商来说有许多机会可以增强竞争力。</p>
</div><p>Leveraging customer data and advanced analytics allows for personalized shopping experiences and targeted recommendations, which can boost engagement and loyalty.</p>
<div class="lb-trans"><p>利用客户数据和先进分析可以实现个性化购物体验和有针对性的推荐，从而提升参与度和忠诚度。</p>
</div><p>Integrating advanced technologies, such as artificial intelligence, machine learning, and automation, can streamline operations and improve overall efficiency.</p>
<div class="lb-trans"><p>整合人工智能、机器学习和自动化等先进技术可以简化运营并提高整体效率。</p>
</div><p>Features like smart ordering systems, demand forecasting, and optimized delivery routes contribute to operational excellence.</p>
<div class="lb-trans"><p>智能订购系统、需求预测和优化交付路线等功能有助于实现运营卓越。</p>
</div><p>Retailers can also differentiate themselves by diversifying their product offerings and forming partnerships with local vendors or specialty brands. Introducing unique services, such as meal kits or subscription options, can further attract and retain customers.</p>
<div class="lb-trans"><p>零售商还可以通过扩大产品供应和与本地供应商或特色品牌合作来实现差异化。推出独特服务，如餐盒或订阅选项，可以进一步吸引和留住客户。</p>
</div><p>Emphasizing sustainability and ethical practices is becoming increasingly important.</p>
<div class="lb-trans"><p>强调可持续性和道德实践变得越来越重要。</p>
</div><p>Consumers are drawn to businesses that support eco-friendly packaging, local farmers, and fair trade practices.</p>
<div class="lb-trans"><p>消费者倾向于支持支持环保包装、本地农民和公平贸易实践的企业。</p>
</div><p>By aligning with these values, retailers can not only appeal to environmentally conscious shoppers but also gain a competitive edge.</p>
<div class="lb-trans"><p>通过与这些价值观保持一致，零售商不仅可以吸引环保意识强的购物者，还可以获得竞争优势。</p>
</div><p>While challenges persist, opportunities for growth and differentiation abound. Retailers who navigate these complexities effectively and leverage technological advancements are well-positioned to thrive in this dynamic and competitive industry.</p>
<div class="lb-trans"><p>尽管挑战依然存在，但增长和差异化的机会层出不穷。有效应对这些复杂性并利用技术进步的零售商将在这个充满活力和竞争的行业中蓬勃发展。</p>
</div><p>The post More than half of Americans buy groceries online: Snacks and candies top the list appeared first on Invezz</p>
<div class="lb-trans"><p>本文来源于 Invezz，更多信息请访问原文链接。</p>
</div>

More than half of Americans buy groceries online: Snacks and candies top the list

- 美国网购便利性改变了杂货购物方式，超过一半美国人选择在线购物，主要购买零食和糖果，占 24% 的订单。
- 水果和蔬菜紧随其后，占 23% 的在线杂货购买，显示人们对保持健康饮食习惯的浓厚兴趣。
- 沃尔玛是美国顶级在线杂货零售商，紧随其后的有亚马逊、Costco 和 Instacart，市场竞争激烈，小型零售商面临挑战。

超过一半的美国人在线购买食品杂货：零食和糖果最受欢迎