<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="740" height="416" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg"/></p>
<p>星巴克（SBUX）股价在过去几年中一直表现疲软。在过去五年中，其股价下跌了超过 22%，而同期标普 500 指数上涨了超过 83%。这一下跌意味着在 2021 年股价达到顶峰时投资该公司的 10,000 美元现在价值 6410 美元。</p>
<h2>星巴克正在增长，但仍面临挑战</h2>
<p>作为全球最大的咖啡连锁公司，星巴克仍在增长，得益于其门店增加以及更多人购买其产品。</p>
<p>因此，其年收入从 2019 年的超过 265 亿美元增长到上一财年的 350 亿美元，以及过去十二个月的 360 亿美元。</p>
<p>该公司还在增加年利润，从 2019 年的 35 亿美元增长到上一财年的 41 亿美元。</p>
<p>然而，事实是，该公司面临着重大挑战，使其成为了一家 “堕落的天使”。在中国，其增长速度不再像以前那样快速。</p>
<p>中国是一个关键市场，因为其庞大的人口和不断增长的购买力。多年来，星巴克在中国已经开设了超过 6500 家门店，并计划在未来几年继续这一趋势。</p>
<p>然而，由于竞争加剧，中国现在已经成为星巴克更加困难的市场。中国公司瑞幸咖啡一直在该国积极扩张，已在中国开设了超过 1 万家门店。</p>
<p>值得注意的是，它现在正在与茶饮行业的公司竞争，这在中国变得越来越受欢迎。在中国迅速增长的其他公司包括邓肯、Costa Coffee、太平洋咖啡和 Seesaw Coffee 等领先品牌。</p>
<p>星巴克在中国面临的最大挑战之一是，它是一家美国公司，而此时中美两国关系并不顺利。因此，许多中国人更倾向于瑞幸，后者在中国提供高端品牌。</p>
<p>即使在美国，星巴克也面临着其他挑战，其中工资增长一直在上涨。就在最近，加利福尼亚州通过了一项新法案，将最低工资提高到每小时 20 美元，这意味着其成本正在上升。</p>
<h2>星巴克最近的季度更新</h2>
<p>最近的财务结果显示，星巴克发布了相对疲弱的财务业绩。其北美收入仅增长 1%，达到 68 亿美元，而运营利润率下降了 70 个基点至 21%。同店销售额也下降了 2%，而票价变动下降了 6%。</p>
<p>在国际业务部门，上季度同店销售额下降了 7%，收入下降了 7%，至 18 亿美元。这一收入下降引人注目，因为公司在该地区的门店数量比 2023 年同期更多。总门店数量从 19,630 家增至 21,279 家。在中国，季度内可比销售额下降了 14%。</p>
<h2>转机需要时间</h2>
<p>星巴克希望目前的逆风会结束，公司将恢复增长。然而，事实是，星巴克已经进行了长时间的转型，这一举措导致霍华德·舒尔茨在 2022 年回归公司，此前他离开后公司任命拉克什曼·纳拉西曼为新 CEO。</p>
<p>作为拉克什曼转型努力的一部分，公司与 Grubhub 合作，以扩大外卖业务。它还推出了星巴克工作室，一个为公司创作内容的新举措。该公司还宣布计划裁员中东的一些员工。</p>
<p>尽管如此，我认为公司的转型需要时间来执行，因为公司面临挑战。一些分析师认为，公司需要进行更多裁员，特别是在增长放缓的美国。</p>
<p>星巴克股票面临的另一个重大问题是，对于一家不再增长的公司来说，其估值仍然过高。其前瞻市盈率为 21，高于行业中位数 16。</p>
<h2>星巴克股价预测</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1024" height="568" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png"/></p>
<p>周线图显示，SBUX 股价在过去几个月中一直处于强烈的熊市趋势。这一下跌始于几年前股价达到 112 美元的高点。最重要的是，股价形成了死亡交叉，因为 200 周和 50 周移动平均线形成了一个熊市交叉。</p>
<p>目前股价略高于 71.46 美元的关键支撑水平，这是其 5 月份的最低点。因此，股价很可能会继续下跌，特别是如果跌破 71.46 美元的关键支撑水平。如果发生这种情况，下一个关注点将是 65 美元，这是 2022 年 5 月的最低点，比当前水平低 15%。</p>
<p>文章来源：Invezz</p>

星巴克

<p>星巴克股价在过去五年中下跌了超过 22%，而同期标普 500 指数上涨了超过 83%。由于竞争加剧和中美关系紧张，该公司在中国市场面临挑战。星巴克也报告了疲弱的财务业绩，其扭转努力可能需要时间。该股目前正接近一个关键支撑水平</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2020/06/36939684_s-740x416.jpg"/></p>
<p>Starbucks (SBUX) stock price has been a big laggard in the past few years. Its stock has dropped by over 22% in the past five years while the S&amp;P 500 index has jumped by over 83% in the same period. This drop means that $10,000 invested in the company at its top in 2021 would now be worth $6,410.</p>
<div class="lb-trans"><p>星巴克（SBUX）股价在过去几年中一直表现疲软。在过去五年中，其股价下跌了超过 22%，而同期标普 500 指数上涨了超过 83%。这一下跌意味着在 2021 年股价达到顶峰时投资该公司的 10,000 美元现在价值 6410 美元。</p>
</div><h2>Starbucks is growing but challenges remain</h2>
<div class="lb-trans"><h2>星巴克正在增长，但仍面临挑战</h2>
</div><p>Starbucks, the biggest coffee chain company in the world, is still growing, helped by its store additions and the fact that more people are taking its products.</p>
<div class="lb-trans"><p>作为全球最大的咖啡连锁公司，星巴克仍在增长，得益于其门店增加以及更多人购买其产品。</p>
</div><p>As a result, its annual revenue has jumped from over $26.5 billion in 2019 to over $35 billion in the last financial year and $36 billion in the trailing twelve months (TTM).</p>
<div class="lb-trans"><p>因此，其年收入从 2019 年的超过 265 亿美元增长到上一财年的 350 亿美元，以及过去十二个月的 360 亿美元。</p>
</div><p>The company is also growing its annual profits, which have moved from over $3.5 billion in 2019 to over $4.1 billion in the last financial year.</p>
<div class="lb-trans"><p>该公司还在增加年利润，从 2019 年的 35 亿美元增长到上一财年的 41 亿美元。</p>
</div><p>However, the reality is that the company faces substantial challenges that have made it a fallen angel. It is no longer growing as fast as it did before in China, its fastest-growing market.</p>
<div class="lb-trans"><p>然而，事实是，该公司面临着重大挑战，使其成为了一家 “堕落的天使”。在中国，其增长速度不再像以前那样快速。</p>
</div><p>China is a crucial market because of its vast population and the growing purchasing power. Over the years, Starbucks has opened over 6,500 stores in the country and it plans to continue this trend in the coming years.</p>
<div class="lb-trans"><p>中国是一个关键市场，因为其庞大的人口和不断增长的购买力。多年来，星巴克在中国已经开设了超过 6500 家门店，并计划在未来几年继续这一趋势。</p>
</div><p>However, China has now become a more difficult market for Starbucks because of the rising competition. Luckin Coffee, a Chinese company, has been growing aggressively in the country and has already opened over 10,000 stores in the country.</p>
<div class="lb-trans"><p>然而，由于竞争加剧，中国现在已经成为星巴克更加困难的市场。中国公司瑞幸咖啡一直在该国积极扩张，已在中国开设了超过 1 万家门店。</p>
</div><p>Most notably, it is now competing with companies in the bubble tea industry that is becoming more popular in the country. Other companies that are growing rapidly in China are leading brands like Dunkin, Costa Coffee, Pacific Coffee, and Seesaw Coffee.</p>
<div class="lb-trans"><p>值得注意的是，它现在正在与茶饮行业的公司竞争，这在中国变得越来越受欢迎。在中国迅速增长的其他公司包括邓肯、Costa Coffee、太平洋咖啡和 Seesaw Coffee 等领先品牌。</p>
</div><p>One of the top challenges that Starbucks is facing in China is that it is an American company at a time when relations between the two countries are not doing well. As a result, many people in China have leaned towards Luckin, which offers premium brands in the country.</p>
<div class="lb-trans"><p>星巴克在中国面临的最大挑战之一是，它是一家美国公司，而此时中美两国关系并不顺利。因此，许多中国人更倾向于瑞幸，后者在中国提供高端品牌。</p>
</div><p>Starbucks is facing other challenges even in the United States, where wage growth has been growing. Just recently, California passed a new bill that has pushed the minimum wage to $20 a hour, meaning that its costs are rising.</p>
<div class="lb-trans"><p>即使在美国，星巴克也面临着其他挑战，其中工资增长一直在上涨。就在最近，加利福尼亚州通过了一项新法案，将最低工资提高到每小时 20 美元，这意味着其成本正在上升。</p>
</div><h2>Starbucks recent quarterly update</h2>
<div class="lb-trans"><h2>星巴克最近的季度更新</h2>
</div><p>The most recent financial results showed that Starbucks published relatively weak financial results. Its North American revenue rose by just 1% to $6.8 billion as its operating margin fell by 70 basis points to 21%. Same store sales also dropped by 2% while the ticket change fell by 6%.</p>
<div class="lb-trans"><p>最近的财务结果显示，星巴克发布了相对疲弱的财务业绩。其北美收入仅增长 1%，达到 68 亿美元，而运营利润率下降了 70 个基点至 21%。同店销售额也下降了 2%，而票价变动下降了 6%。</p>
</div><p>In the international segment, same-store sales dropped by 7% last quarter as its revenue dropped by 7% to $1.8 billion. This revenue drop was notable since the company had more stores in the region than in the same period in 2023. The total store count rose from 19,630 to 21,279. In China, comparable sales dropped by 14% during the quarter.</p>
<div class="lb-trans"><p>在国际业务部门，上季度同店销售额下降了 7%，收入下降了 7%，至 18 亿美元。这一收入下降引人注目，因为公司在该地区的门店数量比 2023 年同期更多。总门店数量从 19,630 家增至 21,279 家。在中国，季度内可比销售额下降了 14%。</p>
</div><h2>Turnaround will take time</h2>
<div class="lb-trans"><h2>转机需要时间</h2>
</div><p>Starbucks is hoping that the current headwinds will end and that the company will return to growth. However, the reality is that Starbucks has been going through a turnaround for a long time, a move that saw Howard Schultz return to the company in 2022 after four years. He left after the company named Laxman Narasimhan as the new CEO.</p>
<div class="lb-trans"><p>星巴克希望目前的逆风会结束，公司将恢复增长。然而，事实是，星巴克已经进行了长时间的转型，这一举措导致霍华德·舒尔茨在 2022 年回归公司，此前他离开后公司任命拉克什曼·纳拉西曼为新 CEO。</p>
</div><p>As part of Laxman’s turnaround efforts, the company has partnered with Grubhub in a bid to grow its takeaway business. It also launched Starbucks Studios, a new initiative to create content for the company. The company has also announced plans to layoff some of its workers in the Middle East.</p>
<div class="lb-trans"><p>作为拉克什曼转型努力的一部分，公司与 Grubhub 合作，以扩大外卖业务。它还推出了星巴克工作室，一个为公司创作内容的新举措。该公司还宣布计划裁员中东的一些员工。</p>
</div><p>Still, I believe that the company’s turnaround will take time to execute because of the company’s challenges. Some analysts believe that it needs to execute more layoffs, especially in the United States, where its growth is slowing.</p>
<div class="lb-trans"><p>尽管如此，我认为公司的转型需要时间来执行，因为公司面临挑战。一些分析师认为，公司需要进行更多裁员，特别是在增长放缓的美国。</p>
</div><p>The other big issue for the Starbucks stock is that it is still overvalued for a company that is no longer growing. It has a forward PE ratio of 21, higher than the sector median of 16.</p>
<div class="lb-trans"><p>星巴克股票面临的另一个重大问题是，对于一家不再增长的公司来说，其估值仍然过高。其前瞻市盈率为 21，高于行业中位数 16。</p>
</div><h2>Starbucks stock price forecast</h2>
<div class="lb-trans"><h2>星巴克股价预测</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png" alt="" original-src="https://invezz.com/wp-content/uploads/2024/08/Starbucks-stock-1024x568.png"/></p>
<p>The weekly chart shows that the SBUX stock price has been in a strong bearish trend in the past few months. This decline started as the stock peaked at $112 a few years ago. Most importantly, the stock has formed a death cross as the 200-week and 50-week moving averages have formed a bearish crossover.</p>
<div class="lb-trans"><p>周线图显示，SBUX 股价在过去几个月中一直处于强烈的熊市趋势。这一下跌始于几年前股价达到 112 美元的高点。最重要的是，股价形成了死亡交叉，因为 200 周和 50 周移动平均线形成了一个熊市交叉。</p>
</div><p>It is now hovering slightly above the key support level at $71.46, its lowest swing in May. Therefore, the stock will likely continue falling, especially if it drops below the key support level at $71.46. If this happens, the next point to watch will be at $65, its lowest swing in May 2022 and 15% below the current level.</p>
<div class="lb-trans"><p>目前股价略高于 71.46 美元的关键支撑水平，这是其 5 月份的最低点。因此，股价很可能会继续下跌，特别是如果跌破 71.46 美元的关键支撑水平。如果发生这种情况，下一个关注点将是 65 美元，这是 2022 年 5 月的最低点，比当前水平低 15%。</p>
</div><p>The post Starbucks stock price nears a pivotal level: 15% drop likely appeared first on Invezz</p>
<div class="lb-trans"><p>文章来源：Invezz</p>
</div>

星巴克股票价格接近关键水平：可能会下跌 15%