<p>GoPro（GPRO）曾经是运动相机市场的主导品牌，但面临越来越多的竞争对手，导致市场份额和销售额下降。最近一个季度的营收较 2023 年同期下降了 23％，公司的财务状况正在恶化，调整后的 EBITDA 亏损达 3300 万美元。曾经股价超过 89 美元，最近的困境导致股价大幅下跌至 1.34 美元左右。</p>
<p>现金储备的减少进一步加剧了这些问题，使 GoPro 在未来投资和运营稳定性方面处于不稳定的位置。这促使公司最近宣布裁员 15％。股价交易价值不错，但投资者可能希望观望，等公司在营收和盈利方面展现积极势头后再考虑。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png"/></p>
<h2><strong>GoPro 计划在 2025 年复苏</strong></h2>
<p>GoPro 专注于开发和销售相机、可穿戴和可安装配件以及软件服务。该公司提供各种云连接防水相机和订阅服务，提供视频编辑应用程序、云存储、相机更换和损坏保护。其产品直接通过其网站上的各种零售和批发分销商销售。</p>
<p>近年来，公司面临着显著挑战。推迟的产品发布、消费者支出减少、公司官方网站相机销量下降、全球竞争加剧以及中国和日本的外汇汇率波动等因素阻碍了业务表现。</p>
<p>公司预测推迟的产品发布将导致 2024 年第四季度销售额下降约 1 亿美元，并对营收造成约 2000-2500 万美元的负面影响。总销售量和营收预计将分别比去年下降 15％和 13％。</p>
<p>然而，GoPro 计划在 9 月推出两款新相机，并预计在 2025 年实现盈利。为实现这一目标，公司打算将运营费用削减至约 3.2 亿美元，比 2024 年中期预测减少近 5000 万美元。公司计划削减非经常性技术开发费用、营销和薪资成本以及其他运营成本。为进一步降低支出，公司宣布了裁员计划，预计到 2024 年底将裁减约 15％的工作岗位。</p>
<h2><strong>GoPro 最近的财务业绩和展望</strong></h2>
<p>公司最近报告了 2024 年第二季度的财务表现。营收同比下降 23％，达到 1.862 亿美元，尽管超过了分析师预期的 1.7002 亿美元。导致营收下降的一个重要因素是相机销量下降，为 57.6 万台，而去年同期为 70.4 万台。然而，订阅和服务收入同比增长 8％，达到 2600 万美元，主要归因于改善的留存率带来的 4％ARPU 增长，第二季度结束时订阅者人数为 253 万。</p>
<p>其他关键业绩指标包括 GAAP 和非 GAAP 毛利率分别为 30.5％和 30.7％，低于去年的 31.4％和 31.6％。公司的调整后 EBITDA 为-3300 万美元，而去年同期为-1000 万美元。公司的净亏损从 2023 年第二季度的 1700 万美元扩大至 4780 万美元，导致每股亏损为-0.31 美元，较 2023 年第二季度的-0.11 美元进一步恶化。公司的现金和可市场证券保持在 1.33 亿美元。</p>
<p>根据第二季度业绩，GPRO 管理层已发布了 2024 年第三季度的指导，预计营收为 2.55 亿美元，同比下降 13％，销售约 65 万台，同比下降 12％。然而，由于新产品销售、更高的订阅收入和降低的产品成本，预计毛利率将有所改善。</p>
<p>公司预计 2024 年全年运营费用在 3.65 亿至 3.7 亿美元之间，运营亏损为 7500 万美元。尽管如此，GoPro 对未来机会持乐观态度，并致力于在 2024 年下半年改善毛利率。进入 2025 年，GoPro 将大幅降低运营费用，以促进盈利能力的恢复。</p>
<h2><strong>GPRO 股票的目标价格是多少？</strong></h2>
<p>股价经历了波动的持续下滑，贝塔系数为 1.67，在过去三年中下跌了超过 86％。它的股价处于 52 周价格范围的低端，为 1.16 美元至 3.80 美元，并且可能显示出价格动能的转变迹象，因为交易价格高于其 20 日（1.33）移动平均线。然而，它仍低于 50 日（1.43）移动平均线，因此投资者需要寻找股价动能转为正面的确认。以 0.2 倍的市销率，该股票在消费电子行业中明显折价，该行业的平均市销率为 4.91 倍。</p>
<p>跟踪该公司的分析师对该股持谨慎态度。例如，Wedbush 分析师 Alicia Reese 最近将目标股价从 2 美元降至 1.50 美元，同时保持中立评级，指出尽管公司超过了第二季度的预期，但预期的产品延迟使公司的发展轨迹受阻。</p>
<p>根据三位分析师的综合建议和目标股价，GoPro 被评为中度卖出。GPRO 股票的平均目标价格为 1.35 美元，与当前水平相比变动为 0.75％。</p>
<p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png"/></p>
<p><strong>查看更多 GPRO 分析师评级</strong></p>
<h2><strong>关于 GoPro 的最终想法</strong></h2>
<p>Gopro 发现自己正处于十字路口，由于延迟产品发布、消费者支出减少、竞争加剧以及市场份额减少，导致股价急剧下跌。然而，该公司计划在激烈的营销活动中推出新产品，并预计到 2025 年实现盈利。</p>
<p>这些努力尚未带来期望的财务提升，使公司处于一个不稳定的状态。投资者可能希望在 Gopro 展示出收入和盈利势头积极转变之前谨慎行事。</p>
<p>披露</p>

GPRO

<p>高普（GPRO）面临激烈竞争，导致季度营收下降 23％，财务状况恶化，包括显著的调整后息税折旧及摊销前亏损。由于现金储备减少，股价已跌至 1 美元以下，促使公司裁员 15％。尽管订阅服务增长了 8％，但整体销量下降了 15％。高普计划通过削减支出和推出新产品在 2025 年实现复苏，但面临来自延迟发布和竞争的挑战。分析师对此持怀疑态度，指出股价与行业同行相比的低市销比</p>

<p>GoPro (GPRO), once the dominant brand in the action camera market, is grappling with a growing list of competitors, leading to a decrease in market share and sales. Revenue for the most recent quarter is down 23% from the same period in 2023, and the company’s financial health is worsening, with an adjusted EBITDA loss of $33 million. Once trading at over $89 per share, recent struggles have significantly dropped the stock to just over $1.34.</p>
<div class="lb-trans"><p>GoPro（GPRO）曾经是运动相机市场的主导品牌，但面临越来越多的竞争对手，导致市场份额和销售额下降。最近一个季度的营收较 2023 年同期下降了 23％，公司的财务状况正在恶化，调整后的 EBITDA 亏损达 3300 万美元。曾经股价超过 89 美元，最近的困境导致股价大幅下跌至 1.34 美元左右。</p>
</div><p>Dwindling cash reserves further compound these issues, leaving GoPro in a precarious position for future investments and operational stability. This has prompted the recent announcement of a 15% cut in the workforce. The stock trades at a decent value, but investors may want to stay on the sidelines and revisit once the company has demonstrated positive momentum in its revenue and earnings.</p>
<div class="lb-trans"><p>现金储备的减少进一步加剧了这些问题，使 GoPro 在未来投资和运营稳定性方面处于不稳定的位置。这促使公司最近宣布裁员 15％。股价交易价值不错，但投资者可能希望观望，等公司在营收和盈利方面展现积极势头后再考虑。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/08/GPRO-Stock-Chart-8-25-24.png"/></p>
<h2><strong>GoPro Looks to Rebound by 2025</strong></h2>
<div class="lb-trans"><h2><strong>GoPro 计划在 2025 年复苏</strong></h2>
</div><p>GoPro specializes in developing and selling cameras, wearable and mountable accessories, and software services. The corporation offers a variety of cloud-connected waterproof cameras and subscription services that provide access to a video editing app, cloud storage, camera replacement, and damage protection. Its products are sold directly through various retail and wholesale distributors on its website.</p>
<div class="lb-trans"><p>GoPro 专注于开发和销售相机、可穿戴和可安装配件以及软件服务。该公司提供各种云连接防水相机和订阅服务，提供视频编辑应用程序、云存储、相机更换和损坏保护。其产品直接通过其网站上的各种零售和批发分销商销售。</p>
</div><p>The company has faced notable challenges in recent years. Factors such as postponed product launches, diminished consumer spending, a decline in camera sales on the company’s official website, increasing global competition, and foreign exchange rate fluctuations in China and Japan have hindered the business’s performance.</p>
<div class="lb-trans"><p>近年来，公司面临着显著挑战。推迟的产品发布、消费者支出减少、公司官方网站相机销量下降、全球竞争加剧以及中国和日本的外汇汇率波动等因素阻碍了业务表现。</p>
</div><p>The company forecasts that delayed product releases will cause sales to drop by approximately $100 million and negatively affect revenue by about $20-$25 million in Q4 2024. Total unit sales and revenue are predicted to be down 15% and 13% from the previous year, respectively.</p>
<div class="lb-trans"><p>公司预测推迟的产品发布将导致 2024 年第四季度销售额下降约 1 亿美元，并对营收造成约 2000-2500 万美元的负面影响。总销售量和营收预计将分别比去年下降 15％和 13％。</p>
</div><p>However, GoPro plans on launching two new cameras in September and anticipates a return to profitability in 2025. To achieve this, the company intends to slash operating expenses to around $320 million, a reduction of close to $50 million from midterm 2024 projections. It plans to cut non-recurring technology development expenses, marketing and salary costs, and other operational costs. To further these expense reduction efforts, the company has announced a workforce reduction plan, expecting to cut about 15% of jobs by the end of 2024.</p>
<div class="lb-trans"><p>然而，GoPro 计划在 9 月推出两款新相机，并预计在 2025 年实现盈利。为实现这一目标，公司打算将运营费用削减至约 3.2 亿美元，比 2024 年中期预测减少近 5000 万美元。公司计划削减非经常性技术开发费用、营销和薪资成本以及其他运营成本。为进一步降低支出，公司宣布了裁员计划，预计到 2024 年底将裁减约 15％的工作岗位。</p>
</div><h2><strong>GoPro’s Recent Financial Results &amp; Outlook</strong></h2>
<div class="lb-trans"><h2><strong>GoPro 最近的财务业绩和展望</strong></h2>
</div><p>The company recently reported Q2 2024 financial performance. Revenue was marked by a 23% year-over-year drop, reaching $186.2 million, although it surpassed analysts’ estimates of $170.02 million. A significant contributor to the drop in revenue was the decline in camera sales, which were 576,000 compared to 704,000 in the same quarter last year. However, the subscription and service revenue experienced year-over-year growth of 8% to $26 million, mainly attributed to improved retention rates bringing about 4% ARPU growth, ending Q2 with a subscriber count of 2.53 million.</p>
<div class="lb-trans"><p>公司最近报告了 2024 年第二季度的财务表现。营收同比下降 23％，达到 1.862 亿美元，尽管超过了分析师预期的 1.7002 亿美元。导致营收下降的一个重要因素是相机销量下降，为 57.6 万台，而去年同期为 70.4 万台。然而，订阅和服务收入同比增长 8％，达到 2600 万美元，主要归因于改善的留存率带来的 4％ARPU 增长，第二季度结束时订阅者人数为 253 万。</p>
</div><p>Other key performance indicators include a GAAP and non-GAAP gross margin of 30.5% and 30.7%, respectively, down from 31.4% and 31.6% the previous year. The company’s adjusted EBITDA was -$33 million, compared to -$10 million in the same quarter of the prior year. The company’s net loss extended to $47.8 million from $17 million in Q2 2023, resulting in a loss per share of -$0.31, a further deterioration from -$0.11 in Q2 2023. The company’s cash and marketable securities remained flat at $133 million.</p>
<div class="lb-trans"><p>其他关键业绩指标包括 GAAP 和非 GAAP 毛利率分别为 30.5％和 30.7％，低于去年的 31.4％和 31.6％。公司的调整后 EBITDA 为-3300 万美元，而去年同期为-1000 万美元。公司的净亏损从 2023 年第二季度的 1700 万美元扩大至 4780 万美元，导致每股亏损为-0.31 美元，较 2023 年第二季度的-0.11 美元进一步恶化。公司的现金和可市场证券保持在 1.33 亿美元。</p>
</div><p>Following second-quarter results, GPRO management has issued guidance for Q3 2024 with revenue projected at $255 million, a 13% year-over-year decrease, and unit sell-through of approximately 650,000 units, a 12% year-over-year drop. However, gross margin improvement is expected due to new product sales, higher subscription revenues, and reduced product costs.</p>
<div class="lb-trans"><p>根据第二季度业绩，GPRO 管理层已发布了 2024 年第三季度的指导，预计营收为 2.55 亿美元，同比下降 13％，销售约 65 万台，同比下降 12％。然而，由于新产品销售、更高的订阅收入和降低的产品成本，预计毛利率将有所改善。</p>
</div><p>The company anticipates full-year operating expenses between $365 and $370 million in 2024 and an operating loss of $75 million. Regardless, GoPro remains optimistic about future opportunities and is committed to improving its gross margin in the second half of 2024. Going into 2025, GoPro will significantly lower operating expenses to promote a return to profitability.</p>
<div class="lb-trans"><p>公司预计 2024 年全年运营费用在 3.65 亿至 3.7 亿美元之间，运营亏损为 7500 万美元。尽管如此，GoPro 对未来机会持乐观态度，并致力于在 2024 年下半年改善毛利率。进入 2025 年，GoPro 将大幅降低运营费用，以促进盈利能力的恢复。</p>
</div><h2><strong>What Is the Price Target for GPRO Stock?</strong></h2>
<div class="lb-trans"><h2><strong>GPRO 股票的目标价格是多少？</strong></h2>
</div><p>The stock has been on a volatile, extended downward slide, scoring a beta of 1.67, shedding over 86% in the past three years. It trades at the low end of its 52-week price range of $1.16 – $3.80 and could show signs of a turn in price momentum by trading above its 20-day (1.33) moving average. However, it still trades below the 50-day (1.43) moving average, so investors will want to look for confirmation of a shift to positive price momentum. With a P/S ratio of 0.2x, the stock is significantly discounted to peers in the Consumer Electronics industry, where the average P/S ratio is 4.91x.</p>
<div class="lb-trans"><p>股价经历了波动的持续下滑，贝塔系数为 1.67，在过去三年中下跌了超过 86％。它的股价处于 52 周价格范围的低端，为 1.16 美元至 3.80 美元，并且可能显示出价格动能的转变迹象，因为交易价格高于其 20 日（1.33）移动平均线。然而，它仍低于 50 日（1.43）移动平均线，因此投资者需要寻找股价动能转为正面的确认。以 0.2 倍的市销率，该股票在消费电子行业中明显折价，该行业的平均市销率为 4.91 倍。</p>
</div><p>Analysts following the company have been a bit bearish on the stock. For example, Wedbush analyst Alicia Reese recently lowered the price target from $2 to $1.50 while maintaining a Neutral rating on the shares, noting that while the firm beat Q2 expectations, anticipated product delays have pulled back the company’s trajectory.</p>
<div class="lb-trans"><p>跟踪该公司的分析师对该股持谨慎态度。例如，Wedbush 分析师 Alicia Reese 最近将目标股价从 2 美元降至 1.50 美元，同时保持中立评级，指出尽管公司超过了第二季度的预期，但预期的产品延迟使公司的发展轨迹受阻。</p>
</div><p>GoPro is rated a moderate sell based on the three analysts’ combined recommendations and price targets. The average price target for GPRO stock is $1.35, representing a 0.75% change from current levels.</p>
<div class="lb-trans"><p>根据三位分析师的综合建议和目标股价，GoPro 被评为中度卖出。GPRO 股票的平均目标价格为 1.35 美元，与当前水平相比变动为 0.75％。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png" alt="" original-src="https://blog.tipranks.com/wp-content/uploads/2024/08/image-671.png"/></p>
<p><strong>See more GPRO analyst ratings</strong></p>
<div class="lb-trans"><p><strong>查看更多 GPRO 分析师评级</strong></p>
</div><h2><strong>Final Thoughts on GoPro</strong></h2>
<div class="lb-trans"><h2><strong>关于 GoPro 的最终想法</strong></h2>
</div><p>GoPro finds itself at a crossroads, as its struggles with delayed product launches, reduced consumer spending, heightened competition, and a dwindling market share have resulted in a steep decline in the share price. Yet, the firm plans to launch new products amid intense marketing initiatives and projects a return to profitability by 2025.</p>
<div class="lb-trans"><p>Gopro 发现自己正处于十字路口，由于延迟产品发布、消费者支出减少、竞争加剧以及市场份额减少，导致股价急剧下跌。然而，该公司计划在激烈的营销活动中推出新产品，并预计到 2025 年实现盈利。</p>
</div><p>These efforts have not yet translated into the desired financial uplift, leaving the company in a precarious state. Investors may want to tread cautiously until GoPro demonstrates a positive shift in revenue and earnings momentum.</p>
<div class="lb-trans"><p>这些努力尚未带来期望的财务提升，使公司处于一个不稳定的状态。投资者可能希望在 Gopro 展示出收入和盈利势头积极转变之前谨慎行事。</p>
</div><p>Disclosure</p>
<div class="lb-trans"><p>披露</p>
</div>

GoPro 在持续的竞争中挣扎，股价受挫