<p>Shoe Carnival 正在进行改变。</p>
<p>该公司一直在进行测试，用其他旗下品牌 Shoe Station 替换部分同名店铺。</p>
<p>这家鞋类零售商通过将成功定义为年销售增长率为 3% 到 5% 来进行这项实验。这大约是关闭现有 Shoe Carnival 店铺并在市场上开设新的 Shoe Station 店铺所需投资的盈亏平衡点。</p>
<p>在首批测试地点，CEO Mark Worden 在公司最新的财报电话会议上表示，转换店铺的表现 “非常出色”。</p>
<p>Worden 预计这些首次测试店铺的表现会很好。首批测试市场包括阿拉巴马州和密西西比州的三家店铺，Shoe Station 在这些地区具有很高的品牌知名度。CEO 在周四告诉分析师：“这三家店铺不仅取得了成功，而且” 这三家店铺的年度增长率均达到了 15%，</p>
<p>这些地点的增长涵盖了运动鞋和非运动鞋类别，男鞋和女鞋。此外，每个地点的利润较去年同期增长了 20%。</p>
<p>由于结果的成功，Shoe Carnival 正在扩大其测试范围，计划在今年秋季将六七家店铺改为 Shoe Station。该公司将重点放在 Shoe Station 在南部州的知名度较高但 “不是市场领导者” 的地区进行测试。</p>
<p>Shoe Carnival 在 2021 年底以 6700 万美元收购了 Shoe Station，后者此前是一家家族企业。今年二月，该公司宣布以 4500 万美元收购了 Rogan’s Shoes，旨在推进更大公司战略，成为 “全国领先的家庭鞋类零售商”。高管们表示，Shoe Carnival 的目标是成为一个数十亿美元的品牌。</p>
<p>“Shoe Station 和 Rogan’s 都展示了我们在并购方面成功的策略，作为我们长期增长战略的关键组成部分，” Worden 在今年春季表示。“迄今为止，我们主要专注于收购那些在其地区具有市场领导地位、盈利，并为我们提供扩大市场份额或进一步渗透现有市场机会的公司。”</p>
<p>该公司最近在第二季度报告了 “创纪录” 的净销售额，超过了公司历史上所有先前第二季度的销售额，根据公司新闻稿。净销售额同比增长近 13%，达到 3.327 亿美元，公司在 Shoe Station 品牌上实现了两位数增长。</p>
<p>Shoe Carnival 上调了全年指导，现预计净销售额将在 12.3 亿美元至 12.5 亿美元之间，而之前的指导为 12.1 亿美元至 12.5 亿美元。</p>
<p>该公司运营着 430 家店铺，其中近 370 家使用 Shoe Carnival 名称，34 家使用 Shoe Station 品牌。该公司已制定战略计划，计划到 2028 年超过 500 家店铺。</p>

SCVL

<p>Shoe Carnival 正在将部分门店转型为 Shoe Station，旨在实现每年 3% 至 5% 的销售增长。在阿拉巴马州和密西西比州进行的初步测试显示，同比销售额增长了 15%，利润增幅达到了 20%。根据这些结果，该公司计划在今年秋季再转型六到七家门店。Shoe Carnival 在 2021 年收购 Shoe Station 后，报告显示 Q2 净销售额创下纪录，达到 1.187 亿美元，同比增长 13%，并将其年度销售指导预期提高至 12.3 亿美元至 12.5 亿美元，目标是在 2028 年超过 500 家门店</p>

<p>Shoe Carnival is switching things up.</p>
<div class="lb-trans"><p>Shoe Carnival 正在进行改变。</p>
</div><p>The company has been engaging in tests of replacing some of its namesake stores with one of its other banners, Shoe Station.</p>
<div class="lb-trans"><p>该公司一直在进行测试，用其他旗下品牌 Shoe Station 替换部分同名店铺。</p>
</div><p>The shoe retailer went into the experiment by defining success as 3% to 5% annual sales growth. That is approximately the breakeven point for the investment required to close an existing Shoe Carnival store and open a new Shoe Station store in the market.</p>
<div class="lb-trans"><p>这家鞋类零售商通过将成功定义为年销售增长率为 3% 到 5% 来进行这项实验。这大约是关闭现有 Shoe Carnival 店铺并在市场上开设新的 Shoe Station 店铺所需投资的盈亏平衡点。</p>
</div><p>In its first test locations, stores that were switched performed “exceptionally well,” CEO Mark Worden said on the company’s latest earnings call.</p>
<div class="lb-trans"><p>在首批测试地点，CEO Mark Worden 在公司最新的财报电话会议上表示，转换店铺的表现 “非常出色”。</p>
</div><p>Worden expected those inaugural store switches to go well. The first test markets included three stores in Alabama and Mississippi, where Shoe Station has high brand awareness. “These three stores did more than succeed, though,” with all three locations notching 15% increases year over year, the CEO told analysts on Thursday.</p>
<div class="lb-trans"><p>Worden 预计这些首次测试店铺的表现会很好。首批测试市场包括阿拉巴马州和密西西比州的三家店铺，Shoe Station 在这些地区具有很高的品牌知名度。CEO 在周四告诉分析师：“这三家店铺不仅取得了成功，而且” 这三家店铺的年度增长率均达到了 15%，</p>
</div><p>Growth at those locations was achieved across athletic and nonathletic categories, and men’s and women’s. Moreover, each location saw profits jump 20% compared to the year prior.</p>
<div class="lb-trans"><p>这些地点的增长涵盖了运动鞋和非运动鞋类别，男鞋和女鞋。此外，每个地点的利润较去年同期增长了 20%。</p>
</div><p>Due to the results, Shoe Carnival is expanding the scope of its testing and changing six or seven stores to become Shoe Stations this fall. The company is focusing its tests on Southern states where Shoe Station is known but “not the market leader,” according to Worden.</p>
<div class="lb-trans"><p>由于结果的成功，Shoe Carnival 正在扩大其测试范围，计划在今年秋季将六七家店铺改为 Shoe Station。该公司将重点放在 Shoe Station 在南部州的知名度较高但 “不是市场领导者” 的地区进行测试。</p>
</div><p>Shoe Carnival acquired Shoe Station, which was up until then a family-owned company, for $67 million in late 2021. This February, the company announced it acquired Rogan’s Shoes for $45 million in a deal meant to advance the larger company strategy to become “the nation's leading family footwear retailer.” Executives have said that Shoe Carnival aims to be a multi-billion dollar brand.</p>
<div class="lb-trans"><p>Shoe Carnival 在 2021 年底以 6700 万美元收购了 Shoe Station，后者此前是一家家族企业。今年二月，该公司宣布以 4500 万美元收购了 Rogan’s Shoes，旨在推进更大公司战略，成为 “全国领先的家庭鞋类零售商”。高管们表示，Shoe Carnival 的目标是成为一个数十亿美元的品牌。</p>
</div><p>“Shoe Station and Rogan’s both demonstrate our successful approach to M&amp;A as a key component of our long-term growth strategy,” Worden said this spring. “To date, we've largely focused on acquisitions that provide market leadership in their regions, are profitable and give us the opportunity to expand our market presence or further penetrate existing markets.”</p>
<div class="lb-trans"><p>“Shoe Station 和 Rogan’s 都展示了我们在并购方面成功的策略，作为我们长期增长战略的关键组成部分，” Worden 在今年春季表示。“迄今为止，我们主要专注于收购那些在其地区具有市场领导地位、盈利，并为我们提供扩大市场份额或进一步渗透现有市场机会的公司。”</p>
</div><p>The company recently reported “record” net salesin Q2 that surpassed “all previous second quarter sales in our company’s history,” according to a company press release. Net sales increased nearly 13% year over year to $332.7 million, and the company delivered double-digit growth in the Shoe Station banner.</p>
<div class="lb-trans"><p>该公司最近在第二季度报告了 “创纪录” 的净销售额，超过了公司历史上所有先前第二季度的销售额，根据公司新闻稿。净销售额同比增长近 13%，达到 3.327 亿美元，公司在 Shoe Station 品牌上实现了两位数增长。</p>
</div><p>Shoe Carnival raised its guidance for the year, and now expects net sales to be between $1.23 billion and $1.25 billion, compared to previous guidance of $1.21 billion to $1.25 billion.</p>
<div class="lb-trans"><p>Shoe Carnival 上调了全年指导，现预计净销售额将在 12.3 亿美元至 12.5 亿美元之间，而之前的指导为 12.1 亿美元至 12.5 亿美元。</p>
</div><p>The company operates 430 stores, with nearly 370 under the Shoe Carnival name and 34 under the Shoe Station banner. It has a strategic plan in place to surpass 500 stores in its fleet by 2028.</p>
<div class="lb-trans"><p>该公司运营着 430 家店铺，其中近 370 家使用 Shoe Carnival 名称，34 家使用 Shoe Station 品牌。该公司已制定战略计划，计划到 2028 年超过 500 家店铺。</p>
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重大转变：为什么 Shoe Carnival 正在将其部分门店改为 Shoe Stations