<p>让我们踏上一段充满感伤的旅程，重温一些旧时记忆。</p>
<p>回到过去——具体来说是 2020 年 2 月 13 日——歌手兼演员詹妮弗·洛佩兹与零售商 Designer Brands（<strong>DBI</strong>）合作宣布推出 JLO Jennifer Lopez 系列，这是一系列鞋履和手袋。</p>
<p><strong>相关：零售销售增长或将考验对大幅降息的押注</strong></p>
<p>洛佩兹在新闻稿中表示：“从事业的开始，我就想要尝试一切——音乐、电影和时尚。我的事业有很多方面，这也是我希望通过与 DSW 合作的系列带给大家的。”</p>
<p>那时我们是如此年轻天真。谁能知道仅仅一个月后，各州将开始实施封锁措施以阻止新冠病毒的传播？</p>
<p>谁能预料到接下来的一年里，洛佩兹会与本·阿弗莱克重新在一起（无论持续多久）？</p>
<p>谁能预见到在我们的主宰之年 “班尼弗 2.0” 中，投资世界会被迷因股票狂潮颠覆，Reddit 用户在 r/Wallstreetbets 论坛上支持备受困扰的视频游戏零售商 GameStop（<strong>GME</strong>），而这家公司正遭到对冲基金的大量做空？</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4"/></p>
<p>一位资深交易员审视了 Designer Brands 最近的业绩。</p>
<p>Shutterstock</p>
<h2>Designer Brands 首席执行官：改善 “微弱”</h2>
<p>其他股票，包括 AMC Entertainment（<strong>AMC</strong>）、Blackberry（<strong>BB</strong>）、Nokia（<strong>NOK</strong>）和 Bed Bath &amp; Beyond（后来破产）很快被加入到这场疯狂的混乱中。</p>
<p>密歇根大学法学院的一项研究警告称，不应简单地将 2021 年的迷因激增视为新冠疫情或 Reddit 社交板块的产物。</p>
<p><strong>相关：分析师重设家得宝股价目标，以应对联邦降息</strong></p>
<p>报告称：“相反，金融市场各个方面的系统性数字转型使得零售投资者能够协调对公司的表达偏好。”</p>
<p>研究指出，2019 年主要在线券商突然取消了佣金，这促使更多零售投资者参与股市。</p>
<p>报告称：“迷因交易已经成为一种常态。”</p>
<p>根据 TheStreet Pro 的 Stephen Guilfoyle 的观察，迷因交易可能会成为 Designer Brands 的一个问题，他注意到这家位于俄亥俄州哥伦布的零售商的股价最近上涨，尽管公司的第二季度业绩 “并不理想”。</p>
<p>Designer Brands 的盈利和销售数据较上年下滑，且低于预期。</p>
<p>该公司拥有 Designer Shoe Warehouse 连锁店，还将全年净销售增长预期从 “低个位数” 调整为 “持平至低个位数” 百分比。</p>
<p>在 9 月 11 日的业绩电话会议上，首席执行官道格·豪告诉分析师，公司 “在计划中持续取得 Designer Brands 增长方面的进展”。</p>
<p><strong>订阅 TheStreet 的免费每日简报。</strong></p>
<p>他表示：“正如预期的那样，我们在整个季度看到了营收表现的持续改善，并且已经连续三个季度经历了同店销售的顺序改善。”</p>
<p>他指出：“我们对我们的返校业务特别满意，这一业务的势头延续到第三季度，得益于我们扩大的运动鞋和休闲运动装备。”</p>
<p>豪表示：“然而，随着消费者越来越谨慎地对待他们的自由支出，这种改善比预期的要小。”</p>
<p>Telsey Advisory 将 Designer Brands 的目标股价从 10 美元下调至 6 美元，并维持对该股的市场表现评级（实际上是中性评级）。</p>
<p>尽管第二季度业绩与市场预期相比存在差距，该投资公司表示对其返校业务 “特别满意”。</p>
<p>然而，鉴于复杂的宏观经济和鞋类市场，Telsey 表示，实现之前设定的 FY26 目标的可见性仍然很困难。</p>
<h2>资深交易员看到 Designer Brands 可能的 “痛苦交易”</h2>
<p>Guilfoyle 指出，Designer Brands 的速动比率，即衡量公司用最流动资产偿还短期债务的能力的指标，“仅为 0.25”。</p>
<p>他说：“通常情况下，我们会因为零售商业务以库存为中心而对其速动比率宽容一些。” 但他表示：“我们在这里有些担忧，因为自 2 月以来，其现金余额下降了 21%，而库存价值在同一时间段内上涨了 12.5%。”</p>
<p><strong>更多零售股票：</strong></p>
<ul>
<li></li>
</ul>
<h2>破产后，零售商店找到新生</h2>
<h2>受欢迎的陷入困境的必需品零售连锁店退出破产</h2>
<p>报告称，零售商通过向您收取现金回扣费赚取数百万美元</p>
<p>Designer Brands 最近下跌了 1.7%，但 Guilfoyle 指出，股价在 9 月 17 日上涨了 8%，前一交易日上涨了 2.24%，前一交易日上涨了 11.73%。</p>
<p>他说：“这太不可思议了。在过去的季度发布糟糕的数字、下调预期并在过去六个月内负现金流的情况下，为什么会这样？”</p>
<p>Guilfoyle 表示，截至 8 月 30 日，几乎 94% 的 DBI 流通股被做空。</p>
<p>他说：“虽然我完全看不到投资这支股票的理由，但这里可能存在交易机会。”</p>
<p><strong>相关：高盛发布明年股市预测</strong></p>
<p>Guilfoyle 讨论了股票的简单移动平均线，这是计算指定期间内平均价格的指标，可以帮助确定资产价格是继续还是逆转牛市或熊市趋势。</p>
<p>他说：“随着股价的 50 天 [简单移动平均线] 附近，突破这一障碍可能会让做空者大吃一惊。” 他说：“这里可能会出现类似潜在迷因股票情况的情况。”</p>
<p>这不是一个&#34;设定并忘记&#34;的情况。吉尔福伊尔解释道，补充说&#34;一个为了交易而持有某种资产的人，要么在股价上涨时设定止损，要么保持高度警惕。&#34;</p>
<p>&#34;我不会称之为机会敲门，至少不是传统意义上的，&#34;这位资深交易员说道。&#34;这只是对其他人可能是一种痛苦的交易，但对于准备好的人来说，可能会快速赚到一笔钱。&#34;</p>
<p><strong>相关：预测帕兰蒂尔股票涨势的资深分析师做出了令人惊讶的决定</strong></p>

<p>一位资深分析师建议，尽管 Designer Brands（DBI）这家服装和鞋类零售商在第二季度表现令人失望并下调了全年指引，但可能成为下一个 “迷因股” 目标。该公司股价最近有所上涨，引发了关于迷因交易影响的疑问。CEO Doug Howe 指出销售有所改善，尤其是在返校季产品方面，但消费者支出仍然谨慎。由于快速比率低和现金余额下降，对公司财务健康的担忧凸显，分析师们纷纷下调了价格目标，同时保持中性评级</p>

<p>Let's take a sentimental journey and renew some old memories.</p>
<div class="lb-trans"><p>让我们踏上一段充满感伤的旅程，重温一些旧时记忆。</p>
</div><p>Back in the day — specifically Feb. 13, 2020 — the singer and actress Jennifer Lopez joined with retailer Designer Brands  ( <strong>DBI</strong>)  to announce the JLO Jennifer Lopez collection, a line of footwear and handbags.</p>
<div class="lb-trans"><p>回到过去——具体来说是 2020 年 2 月 13 日——歌手兼演员詹妮弗·洛佩兹与零售商 Designer Brands（<strong>DBI</strong>）合作宣布推出 JLO Jennifer Lopez 系列，这是一系列鞋履和手袋。</p>
</div><p><strong>Related: Retail sales gains may test bets on big Fed rate cut</strong></p>
<div class="lb-trans"><p><strong>相关：零售销售增长或将考验对大幅降息的押注</strong></p>
</div><p>&#34;Since the beginning of my career, I've wanted to do it all — music, movies and fashion,” Lopez said in a news release. “There are so many facets to my career, and that's what I wanted to bring to my collection with DSW.”</p>
<div class="lb-trans"><p>洛佩兹在新闻稿中表示：“从事业的开始，我就想要尝试一切——音乐、电影和时尚。我的事业有很多方面，这也是我希望通过与 DSW 合作的系列带给大家的。”</p>
</div><p>Oh, we were so young and innocent back then. Who could've known that just a month later, states would begin implementing shutdowns to stop the spread of Covid-19?</p>
<div class="lb-trans"><p>那时我们是如此年轻天真。谁能知道仅仅一个月后，各州将开始实施封锁措施以阻止新冠病毒的传播？</p>
</div><p>And who could've predicted that the following year Lopez would get back together with Ben Affleck (for a little while, anyway)?</p>
<div class="lb-trans"><p>谁能预料到接下来的一年里，洛佩兹会与本·阿弗莱克重新在一起（无论持续多久）？</p>
</div><p>And who could've possibly foreseen that in the Year of Our Lord Bennifer 2.0, the investing world would be upended by the meme-stock frenzy, where Reddit users in the r/Wallstreetbets forum got behind struggling videogame retailer GameStop  ( <strong>GME</strong>) , which was being heavily shorted by hedge funds?</p>
<div class="lb-trans"><p>谁能预见到在我们的主宰之年 “班尼弗 2.0” 中，投资世界会被迷因股票狂潮颠覆，Reddit 用户在 r/Wallstreetbets 论坛上支持备受困扰的视频游戏零售商 GameStop（<strong>GME</strong>），而这家公司正遭到对冲基金的大量做空？</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/GAZgEUcYNEQoyoz8lm84Jg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/a65926d101aae15b97f70fb4666072c4"/></p>
<p>A veteran trader reviews Designer Brands' recent results.</p>
<div class="lb-trans"><p>一位资深交易员审视了 Designer Brands 最近的业绩。</p>
</div><p>Shutterstock</p>
<div class="lb-trans"><p>Shutterstock</p>
</div><h2>Designer Brands CEO: improvement 'muted'</h2>
<div class="lb-trans"><h2>Designer Brands 首席执行官：改善 “微弱”</h2>
</div><p>Other stocks, including AMC Entertainment  ( <strong>AMC</strong>) , Blackberry  ( <strong>BB</strong>) , Nokia  ( <strong>NOK</strong>)  and Bed Bath &amp; Beyond (which later went out of business) were soon added to the manic mix.</p>
<div class="lb-trans"><p>其他股票，包括 AMC Entertainment（<strong>AMC</strong>）、Blackberry（<strong>BB</strong>）、Nokia（<strong>NOK</strong>）和 Bed Bath &amp; Beyond（后来破产）很快被加入到这场疯狂的混乱中。</p>
</div><p>A study by University of Michigan Law School cautioned against viewing the meme surges on 2021 as simply the product of the Covid-19 pandemic or Reddit social boards.</p>
<div class="lb-trans"><p>密歇根大学法学院的一项研究警告称，不应简单地将 2021 年的迷因激增视为新冠疫情或 Reddit 社交板块的产物。</p>
</div><p><strong>Related: Analysts reset Home Depot stock price target ahead of Fed rate cut</strong></p>
<div class="lb-trans"><p><strong>相关：分析师重设家得宝股价目标，以应对联邦降息</strong></p>
</div><p>&#34;Instead, systematic digital transformations in all facets of the financial markets have allowed retail investors to coordinate their expressive preferences for companies,&#34; the report said.</p>
<div class="lb-trans"><p>报告称：“相反，金融市场各个方面的系统性数字转型使得零售投资者能够协调对公司的表达偏好。”</p>
</div><p>Among other factors, the study said major online brokerages suddenly abolished commissions in 2019, which encouraged many more retail investors to participate in the stock market.</p>
<div class="lb-trans"><p>研究指出，2019 年主要在线券商突然取消了佣金，这促使更多零售投资者参与股市。</p>
</div><p>&#34;Meme trading is here to stay,&#34; the report said.</p>
<div class="lb-trans"><p>报告称：“迷因交易已经成为一种常态。”</p>
</div><p>And meme trading might be an issue with Designer Brands, according to TheStreet Pro's Stephen Guilfoyle, who noticed the Columbus, Ohio, retailer's stock was up recently even the company's second-quarter results &#34;were not pretty.&#34;</p>
<div class="lb-trans"><p>根据 TheStreet Pro 的 Stephen Guilfoyle 的观察，迷因交易可能会成为 Designer Brands 的一个问题，他注意到这家位于俄亥俄州哥伦布的零售商的股价最近上涨，尽管公司的第二季度业绩 “并不理想”。</p>
</div><p>Designer Brands' earnings and sales figures were down from the previous year and fell short of expectations</p>
<div class="lb-trans"><p>Designer Brands 的盈利和销售数据较上年下滑，且低于预期。</p>
</div><p>The company, which owns the Designer Shoe Warehouse chain, also lowered full-year guidance, reducing its full year net sales growth outlook to “flat to low-single digits” percent from “low-single digits.”</p>
<div class="lb-trans"><p>该公司拥有 Designer Shoe Warehouse 连锁店，还将全年净销售增长预期从 “低个位数” 调整为 “持平至低个位数” 百分比。</p>
</div><p>During the Sept. 11 earnings call, Chief Executive Doug Howe told analysts that the company &#34;made continued progress on our plan to return Designer Brands to growth.&#34;</p>
<div class="lb-trans"><p>在 9 月 11 日的业绩电话会议上，首席执行官道格·豪告诉分析师，公司 “在计划中持续取得 Designer Brands 增长方面的进展”。</p>
</div><p><strong>Sign up for TheStreet's free daily newsletter.</strong></p>
<div class="lb-trans"><p><strong>订阅 TheStreet 的免费每日简报。</strong></p>
</div><p>&#34;As anticipated, we did see consistent improvement in our top-line performance throughout the quarter and have now experienced three consecutive quarters of sequential comp improvement,&#34; he said.</p>
<div class="lb-trans"><p>他表示：“正如预期的那样，我们在整个季度看到了营收表现的持续改善，并且已经连续三个季度经历了同店销售的顺序改善。”</p>
</div><p>He noted that &#34;we've been particularly pleased with our back-to-school business, which has carried its momentum into the third quarter supported by our expanded athletic and athleisure offerings.&#34;</p>
<div class="lb-trans"><p>他指出：“我们对我们的返校业务特别满意，这一业务的势头延续到第三季度，得益于我们扩大的运动鞋和休闲运动装备。”</p>
</div><p>&#34;However, with consumers being increasingly mindful of their discretionary spend, that improvement has been more muted than anticipated,&#34; Howe said.</p>
<div class="lb-trans"><p>豪表示：“然而，随着消费者越来越谨慎地对待他们的自由支出，这种改善比预期的要小。”</p>
</div><p>Telsey Advisory lowered its price target on Designer Brands to $6 from $10 and kept a market-perform (effectively neutral) rating on the shares.</p>
<div class="lb-trans"><p>Telsey Advisory 将 Designer Brands 的目标股价从 10 美元下调至 6 美元，并维持对该股的市场表现评级（实际上是中性评级）。</p>
</div><p>Despite the shortfall of the Q2 results compared with market expectations, the company was &#34;particularly pleased&#34; with its back-to-school business, the investment firm said.</p>
<div class="lb-trans"><p>尽管第二季度业绩与市场预期相比存在差距，该投资公司表示对其返校业务 “特别满意”。</p>
</div><p>With the challenging macroeconomics and footwear market, however, visibility to achieving the prior FY26 targets on the original timeline remains difficult, Telsey said.</p>
<div class="lb-trans"><p>然而，鉴于复杂的宏观经济和鞋类市场，Telsey 表示，实现之前设定的 FY26 目标的可见性仍然很困难。</p>
</div><h2>Veteran trader sees 'possible pain trade' in Designer Brands</h2>
<div class="lb-trans"><h2>资深交易员看到 Designer Brands 可能的 “痛苦交易”</h2>
</div><p>Guilfoyle noted that Designer Brands' quick ratio, which measures a company's ability to meet its short-term obligations with its most liquid assets, &#34;stands at a paltry 0.25.&#34;</p>
<div class="lb-trans"><p>Guilfoyle 指出，Designer Brands 的速动比率，即衡量公司用最流动资产偿还短期债务的能力的指标，“仅为 0.25”。</p>
</div><p>&#34;Now, we usually cut retailers some slack on their quick ratios due to the inventory-centric nature of the business,&#34; he said. &#34;But we are a little concerned here as its cash balance is down 21% since February, while inventories, whose values often depreciate over time, are up 12.5% over that same time frame.&#34;</p>
<div class="lb-trans"><p>他说：“通常情况下，我们会因为零售商业务以库存为中心而对其速动比率宽容一些。” 但他表示：“我们在这里有些担忧，因为自 2 月以来，其现金余额下降了 21%，而库存价值在同一时间段内上涨了 12.5%。”</p>
</div><p><strong>More Retail Stocks:</strong></p>
<ul>
<li></li>
</ul>
<div class="lb-trans"><p><strong>更多零售股票：</strong></p>
<ul>
<li></li>
</ul>
</div><h2>After Chapter 11 bankruptcy closures, retail stores find new life</h2>
<div class="lb-trans"><h2>破产后，零售商店找到新生</h2>
</div><h2>Popular troubled essential retail chain exits Chapter 11 bankruptcy</h2>
<div class="lb-trans"><h2>受欢迎的陷入困境的必需品零售连锁店退出破产</h2>
</div><p>Retailers made millions charging you cash back fees, report says</p>
<div class="lb-trans"><p>报告称，零售商通过向您收取现金回扣费赚取数百万美元</p>
</div><p>Designer Brands was down 1.7% at last check, but Guilfoyle noted that the shares were up 8% on Sept. 17, up 2.24% in the previous session and up 11.73% in the one before that.</p>
<div class="lb-trans"><p>Designer Brands 最近下跌了 1.7%，但 Guilfoyle 指出，股价在 9 月 17 日上涨了 8%，前一交易日上涨了 2.24%，前一交易日上涨了 11.73%。</p>
</div><p>&#34;That's incredible,&#34; he said. &#34;Why is that, after posting lousy numbers for the quarter, cutting guidance and running negative free cash flow for the past six months?&#34;</p>
<div class="lb-trans"><p>他说：“这太不可思议了。在过去的季度发布糟糕的数字、下调预期并在过去六个月内负现金流的情况下，为什么会这样？”</p>
</div><p>Guilfoyle said that as of Aug. 30, nearly 94% of the entire DBI float was held in short positions.</p>
<div class="lb-trans"><p>Guilfoyle 表示，截至 8 月 30 日，几乎 94% 的 DBI 流通股被做空。</p>
</div><p>&#34;While I see absolutely no reason to invest in this stock, there could be a trade here,&#34; he said.</p>
<div class="lb-trans"><p>他说：“虽然我完全看不到投资这支股票的理由，但这里可能存在交易机会。”</p>
</div><p><strong>Related: Goldman Sachs issues stocks forecast for next year</strong></p>
<div class="lb-trans"><p><strong>相关：高盛发布明年股市预测</strong></p>
</div><p>Guilfoyle discussed the stock's simple moving average, which calculates the average price during a specified period and can help determine whether an asset price will continue or will reverse a bull or bear trend.</p>
<div class="lb-trans"><p>Guilfoyle 讨论了股票的简单移动平均线，这是计算指定期间内平均价格的指标，可以帮助确定资产价格是继续还是逆转牛市或熊市趋势。</p>
</div><p>&#34;With the stock's 50-day [simple moving average] nearby, a jump over that hurdle could really scare the stuffings out of the shorts,&#34; he said. &#34;You could have something along the lines of a potential meme-stock situation here.&#34;</p>
<div class="lb-trans"><p>他说：“随着股价的 50 天 [简单移动平均线] 附近，突破这一障碍可能会让做空者大吃一惊。” 他说：“这里可能会出现类似潜在迷因股票情况的情况。”</p>
</div><p>This is not a &#34;set it and forget it&#34; situation. Guilfoyle explained, adding that &#34;one who gets long something for a trade will have to either set stops as the stock rises or remain quite attentive.&#34;</p>
<div class="lb-trans"><p>这不是一个&#34;设定并忘记&#34;的情况。吉尔福伊尔解释道，补充说&#34;一个为了交易而持有某种资产的人，要么在股价上涨时设定止损，要么保持高度警惕。&#34;</p>
</div><p>&#34;I would not call this opportunity knocking, at least not in the traditional sense,&#34; the veteran trader said. &#34;What it is is a possible pain trade for someone else that could turn a quick buck for those at the ready.&#34;</p>
<div class="lb-trans"><p>&#34;我不会称之为机会敲门，至少不是传统意义上的，&#34;这位资深交易员说道。&#34;这只是对其他人可能是一种痛苦的交易，但对于准备好的人来说，可能会快速赚到一笔钱。&#34;</p>
</div><p><strong>Related: Veteran analyst who forecast Palantir stocks rally makes surprising decision</strong></p>
<div class="lb-trans"><p><strong>相关：预测帕兰蒂尔股票涨势的资深分析师做出了令人惊讶的决定</strong></p>
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Veteran analyst thinks this stock could be the next meme-stock short squeeze

- 歌手兼演员詹妮弗·洛佩兹与零售商 Designer Brands（DBI）合作推出 JLO Jennifer Lopez 系列鞋包，但公司第二季度业绩不佳，股价却上涨。
- Designer Brands 的 CEO 表示，公司业绩虽有改善，但增长仍不如预期，全年净销售增长预期下调至 “持平至低个位数百分比”。
- 投资者对 Designer Brands 持空头仓位，股价波动大，有可能出现 “短线交易” 机会，但需谨慎操作。

资深分析师认为这只股票可能成为下一个 meme 股票的空头逼仓对象