<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg"/></p>
<p>Burberry Group (LON: BRBY) 的股价今年以来一直在急剧下跌，因为人们对其增长前景持续担忧。在过去的 14 个月里，股价持续下滑，使其成为伦敦表现最糟糕的公司之一。</p>
<p>BRBY 的交易价格为 597 便士，是自 2010 年 8 月以来的最低点，比历史最高点低了超过 75%。这次暴跌使其市值跌至 21.4 亿英镑，导致其被踢出蓝筹股 FTSE 100 指数。</p>
<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png"/></p>
<p><em>Burberry 股票月度表现</em></p>
<h2>为什么 Burberry 正在崩溃</h2>
<p>Burberry 股票出现崩盘有几个原因。首先，这种抛售发生在一些其他顶级奢侈品公司股价下跌的情况下。在法国，Gucci 母公司 Kering 的股价在过去三个月连续下跌，目前正处于 2017 年 4 月以来的最低水平，比去年高点下跌了近 70%。</p>
<p>法国最大的公司 LVMH 的股价也跌至 600 欧元，是自 2022 年 10 月以来的最低点，比历史最高点低了 33%。在瑞士，Richemont 的股价已从历史最高点下跌了 25%。</p>
<p>Hugo Boss 是另一家表现不佳的奢侈品集团品牌，其股价已从历史最高点下跌了 43%。</p>
<p>这些公司正面临奢侈品需求持续疲软的挑战，特别是在中国这个最大市场。</p>
<p>有迹象表明，中国许多人现在在选择性消费，因为房地产和股市表现不佳。在香港，恒生指数仍比 2021 年最高点低 42%。</p>
<p>同样的情况也发生在中国大陆，中国 A50 指数在同一时期下跌了超过 45%。这些指数已经被它们的亚洲和美国同行抛在了后面。</p>
<p>随着恒大、碧桂园等公司的崩盘，房地产市场也面临压力。尽管政府承诺提供支持，但承诺的 700 亿美元远远不够，而且来得太迟。</p>
<p>因此，中国许多富裕消费者已经开始专注于减少债务而不是过度消费。这解释了为什么彭博社注意到香港等地的奢侈品商场流量疲软。</p>
<p>Burberry 和其他奢侈品牌在其财务报表中已经提到了中国风险。在其最新的财务业绩中，Kering 指出，除日本外，亚洲地区的销售持续表现不佳。</p>
<h2>Burberry 财务业绩</h2>
<p>其次，Burberry 股价崩溃是因为最近的财务业绩显示其业务持续恶化。</p>
<p>其第三季度收入为 4.58 亿英镑，比 2023 年同期的 5.89 亿英镑下降了 22%。零售业最重要的指标之一，可比店铺销售额为负 21%。</p>
<p>Burberry 大部分的销售放缓发生在亚太地区，销售额下降了 23%。其次是美洲和欧洲、中东、非洲地区，销售额分别下降了 23% 和 16%。</p>
<p>最重要的是，Burberry 下调了未来指引并暂停了分红以保留现金。预计其批发收入今年将下降约 30%。这是该公司第三次下调指引。</p>
<p>第三，最重要的是，Burberry 的 CEO 更替比其他奢侈品公司更频繁。其现任 CEO Joshua Schulman 取代了 Jonathan Akeroyd。</p>
<p>Akeroyd 接替了 2017 年至 2021 年担任首席执行官的 Marco Gobbetti。Christopher Bailey 曾在 2014 年至 2017 年担任首席执行官，而 Angela Ahrendts 在 2006 年至 2014 年担任首席执行官。CEO 的高频更替通常被视为一个警示信号。</p>
<p>此外，有一种观点认为 Burberry 在奢侈品行业的定位存在问题。与 Hermes 不同，后者面向超级富豪，Burberry 的客户往往更注重价格。</p>
<p>最重要的是，有迹象表明 Daniel Lee 的设计并不理想。该公司于 2022 年任命了 Lee，但其表现并未改善。</p>
<h2>Burberry 股价分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png"/></p>
<p><em>Burberry 股票走势图</em></p>
<p>从基本面来看，Burberry 有可能会东山再起，甚至被收购，特别是在利率下降的情况下。然而，只有在公司发布令人鼓舞的财务报告时才会出现这种东山再起。</p>
<p>从周线图上看，我们可以看到 BRBY 股价在过去几个月里一直在急剧下跌。从 2023 年 4 月的 2458 便士下跌至 600 便士以下。它形成了死亡交叉模式，即 50 周和 200 周移动平均线相交。</p>
<p>MACD 保持在中性点以下，而相对强度指数（RSI）已跌破超卖水平。因此，最易路径仍然是向下，下一个关注点将是 500 便士。</p>
<p>另一种情景是股价反弹并重新测试关键阻力点 887 便士，随着利率开始下降。这样的走势意味着从当前水平反弹 50%。</p>
<p>文章来源：Invezz</p>

巴宝莉(ADR)

<p>巴宝莉集团（LON: BRBY）股价连续下跌了 14 个月，跌至 597 便士，为自 2010 年 8 月以来最低点，比历史最高点低超过 75%。这一下跌导致其被剔除出富时 100 指数，市值为 21.4 亿英镑。这家奢侈品牌面临着诸多挑战，包括中国需求疲软、CEO 更替以及令人失望的财务业绩，其中包括第三季度营收下降 22%。巴宝莉已暂停派息并下调了营收预期，表明奢侈品市场仍在持续挣扎中</p>

<p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg" alt="" original-src="https://ik.imagekit.io/invezz/uploads/2023/11/burberry.jpeg"/></p>
<p>Burberry Group (LON: BRBY) share price has been in a strong freefall this year as concerns about its growth prospects continue. It has dropped in the last 14 consecutive months, making it one of the worst-performing names in London.</p>
<div class="lb-trans"><p>Burberry Group (LON: BRBY) 的股价今年以来一直在急剧下跌，因为人们对其增长前景持续担忧。在过去的 14 个月里，股价持续下滑，使其成为伦敦表现最糟糕的公司之一。</p>
</div><p>BRBY was trading at 597p, its lowest point since August 2010, and over 75% below its all-time high. This crash has brought its market cap to £2.14 billion, triggering its expulsion from the blue-chip FTSE 100 index.</p>
<div class="lb-trans"><p>BRBY 的交易价格为 597 便士，是自 2010 年 8 月以来的最低点，比历史最高点低了超过 75%。这次暴跌使其市值跌至 21.4 亿英镑，导致其被踢出蓝筹股 FTSE 100 指数。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png" alt="" original-src="https://ik.imagekit.io/invezz/uploads/2024/09/BRBY-stock.png"/></p>
<p><em>Burberry stock monthly performance</em></p>
<div class="lb-trans"><p><em>Burberry 股票月度表现</em></p>
</div><h2>Why Burberry is falling apart</h2>
<div class="lb-trans"><h2>为什么 Burberry 正在崩溃</h2>
</div><p>Burberry stock is imploding for a few reasons. First, this sell-off is happening as some other top luxury goods companies drop. In France, shares of Kering, the parent company of Gucci, have dropped in the last three consecutive months and are hovering at their lowest level since April 2017. They are down by almost 70% from last year’s high.</p>
<div class="lb-trans"><p>Burberry 股票出现崩盘有几个原因。首先，这种抛售发生在一些其他顶级奢侈品公司股价下跌的情况下。在法国，Gucci 母公司 Kering 的股价在过去三个月连续下跌，目前正处于 2017 年 4 月以来的最低水平，比去年高点下跌了近 70%。</p>
</div><p>LVMH, the biggest company in France, also tumbled to a low of 600 euros, its lowest point since October 2022 and 33% below its all-time high. In Switzerland, Richemont’s stock has fallen by 25% from its all-time high.</p>
<div class="lb-trans"><p>法国最大的公司 LVMH 的股价也跌至 600 欧元，是自 2022 年 10 月以来的最低点，比历史最高点低了 33%。在瑞士，Richemont 的股价已从历史最高点下跌了 25%。</p>
</div><p>Hugo Boss is the other lagging luxury group brand as its stock has plunged by 43% from its all-time high.</p>
<div class="lb-trans"><p>Hugo Boss 是另一家表现不佳的奢侈品集团品牌，其股价已从历史最高点下跌了 43%。</p>
</div><p>These companies are struggling with the ongoing soft demand for luxury goods, especially in China, their biggest market.</p>
<div class="lb-trans"><p>这些公司正面临奢侈品需求持续疲软的挑战，特别是在中国这个最大市场。</p>
</div><p>There are signs that many people in China are being selective about their spending habits now that the housing and stock market are not doing well. In Hong Kong, the Hang Seng index remains 42% below the highest point in 2021.</p>
<div class="lb-trans"><p>有迹象表明，中国许多人现在在选择性消费，因为房地产和股市表现不佳。在香港，恒生指数仍比 2021 年最高点低 42%。</p>
</div><p>The same is happening in Mainland China, where the China A50 has dropped by over 45% in the same period. These indices have been left behind by their Asian and American peers.</p>
<div class="lb-trans"><p>同样的情况也发生在中国大陆，中国 A50 指数在同一时期下跌了超过 45%。这些指数已经被它们的亚洲和美国同行抛在了后面。</p>
</div><p>The housing market is also under pressure following the collapse of Evergrande, Country Garden, and other companies. While the government has pledged support, the promised $70 billion is not enough and is coming very late.</p>
<div class="lb-trans"><p>随着恒大、碧桂园等公司的崩盘，房地产市场也面临压力。尽管政府承诺提供支持，但承诺的 700 亿美元远远不够，而且来得太迟。</p>
</div><p>Therefore, many wealthy shoppers in China have started to focus on reducing their debts instead of overspending. This explains why Bloomberg has noted weak luxury mall traffic in a place like Hong Kong.</p>
<div class="lb-trans"><p>因此，中国许多富裕消费者已经开始专注于减少债务而不是过度消费。这解释了为什么彭博社注意到香港等地的奢侈品商场流量疲软。</p>
</div><p>Burberry and other luxury brands have flagged the Chinese risk in their financial statements. In its last financial results, Kering noted that sales in Asia, except in Japan, continued to underperform.</p>
<div class="lb-trans"><p>Burberry 和其他奢侈品牌在其财务报表中已经提到了中国风险。在其最新的财务业绩中，Kering 指出，除日本外，亚洲地区的销售持续表现不佳。</p>
</div><h2>Burberry financial results</h2>
<div class="lb-trans"><h2>Burberry 财务业绩</h2>
</div><p>Second, Burberry stock price has imploded because of the last financial results, which have showed that its business continued to deteriorate.</p>
<div class="lb-trans"><p>其次，Burberry 股价崩溃是因为最近的财务业绩显示其业务持续恶化。</p>
</div><p>Its revenues in the third quarter stood at £458 million, down by 22% from the £589 million it made in the same period in 2023. Comparable store sales, one of the most important numbers in retail, came in at minus 21%.</p>
<div class="lb-trans"><p>其第三季度收入为 4.58 亿英镑，比 2023 年同期的 5.89 亿英镑下降了 22%。零售业最重要的指标之一，可比店铺销售额为负 21%。</p>
</div><p>Most of Burberry’s sales slowdown was in the Asia Pacific region where sales dropped by 23%. It was followed by the Americas and EMEIA regions where sales dropped by 23% and 16%, respectively.</p>
<div class="lb-trans"><p>Burberry 大部分的销售放缓发生在亚太地区，销售额下降了 23%。其次是美洲和欧洲、中东、非洲地区，销售额分别下降了 23% 和 16%。</p>
</div><p>Most importantly, Burberry lowered its forward guidance and suspend its dividend to preserve cash. It expects that its wholesale revenue will drop by about 30% this year. It was the third consecutive time that the company slashed its guidance.</p>
<div class="lb-trans"><p>最重要的是，Burberry 下调了未来指引并暂停了分红以保留现金。预计其批发收入今年将下降约 30%。这是该公司第三次下调指引。</p>
</div><p>Third, and most importantly, Burberry has had more CEO turnover than other luxury brand companies. Its current CEO, Joshua Schulman replaced Jonathan Akeroyd.</p>
<div class="lb-trans"><p>第三，最重要的是，Burberry 的 CEO 更替比其他奢侈品公司更频繁。其现任 CEO Joshua Schulman 取代了 Jonathan Akeroyd。</p>
</div><p>Akeroyd replaced Marco Gobbetti who was the head for four years between 2017 and 2021. Christopher Bailey was the CEO between 2014 and 2017 while Angela Ahrendts served between 2006 and 2014. A high turnover of CEOs is often seen as a red flag.</p>
<div class="lb-trans"><p>Akeroyd 接替了 2017 年至 2021 年担任首席执行官的 Marco Gobbetti。Christopher Bailey 曾在 2014 年至 2017 年担任首席执行官，而 Angela Ahrendts 在 2006 年至 2014 年担任首席执行官。CEO 的高频更替通常被视为一个警示信号。</p>
</div><p>Additionally, there is a sense that Burberry’s positioning in the luxury goods industry has an issue. Unlike Hermes, which caters to the ultra-wealthy, Burberry’s customers tend to be more cost-conscious.</p>
<div class="lb-trans"><p>此外，有一种观点认为 Burberry 在奢侈品行业的定位存在问题。与 Hermes 不同，后者面向超级富豪，Burberry 的客户往往更注重价格。</p>
</div><p>Most importantly, there are signs that Daniel Lee’s designs are not doing well. The company appointed Lee in 2022 and its performance has not improved.</p>
<div class="lb-trans"><p>最重要的是，有迹象表明 Daniel Lee 的设计并不理想。该公司于 2022 年任命了 Lee，但其表现并未改善。</p>
</div><h2>Burberry share price analysis</h2>
<div class="lb-trans"><h2>Burberry 股价分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png" alt="" original-src="https://ik.imagekit.io/invezz/uploads/2024/09/Burberry-share-price-1-1024x568.png"/></p>
<p><em>Burberry stock chart</em></p>
<div class="lb-trans"><p><em>Burberry 股票走势图</em></p>
</div><p>Fundamentally, there is a likelihood that Burberry will stage a comeback or even get acquired, especially now that interest rates are falling. However, such a comeback will only happen if the company publishes an encouraging financial report.</p>
<div class="lb-trans"><p>从基本面来看，Burberry 有可能会东山再起，甚至被收购，特别是在利率下降的情况下。然而，只有在公司发布令人鼓舞的财务报告时才会出现这种东山再起。</p>
</div><p>On the weekly chart, we see that the BRBY share price has been in a strong freefall in the past few months. It has dropped from a high of 2,458p in April 2023 to below 600p. It formed a death cross pattern as the 50-week and 200-week moving averages crossed each other.</p>
<div class="lb-trans"><p>从周线图上看，我们可以看到 BRBY 股价在过去几个月里一直在急剧下跌。从 2023 年 4 月的 2458 便士下跌至 600 便士以下。它形成了死亡交叉模式，即 50 周和 200 周移动平均线相交。</p>
</div><p>The MACD has remained below the neutral point while the Relative Strength Index (RSI) has moved below the oversold level. Therefore, the path of the least resistance is still downwards, with the next point to watch being at 500p.</p>
<div class="lb-trans"><p>MACD 保持在中性点以下，而相对强度指数（RSI）已跌破超卖水平。因此，最易路径仍然是向下，下一个关注点将是 500 便士。</p>
</div><p>The alternative scenario is where the stock rebounds and retests the key resistance point at 887p as interest rates start falling. Such a move would mean a 50% rebound from the current level.</p>
<div class="lb-trans"><p>另一种情景是股价反弹并重新测试关键阻力点 887 便士，随着利率开始下降。这样的走势意味着从当前水平反弹 50%。</p>
</div><p>The post Burberry is falling apart as shares fall for 14 straight months appeared first on Invezz</p>
<div class="lb-trans"><p>文章来源：Invezz</p>
</div>

巴宝莉 (ADR) 正在瓦解，因为其股票已经连续 14 个月下跌