<p>2024 年 10 月 2 日星期三下午 12:13</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg/query-dz03NDI?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg/query-dz03NDI"/></p>
<p>阿迪达斯（Adidas）英国分部的销售额在最新财政年度下降了逾 1 亿英镑。（卡尔·雷辛/盖蒂图片社）</p>
<p>尽管其自营零售店销售增长，但阿迪达斯英国分部在最新财政年度的销售额下降了逾 1 亿英镑。</p>
<p>总部位于斯托克波特的该部门 2023 年的营业额为 115 亿英镑，低于 2022 年的 123 亿英镑。</p>
<p>在向英国公司注册局提交的最新财务报表中，阿迪达斯表示，这一下降是由其批发营业额下降了 8800 万英镑和在线渠道减少了 3770 万英镑造成的。</p>
<p>然而，该品牌通过自营零售店的销售额在该年增加了 1490 万英镑。</p>
<p>新的结果还显示，阿迪达斯英国的税前利润从 3740 万英镑降至 3080 万英镑。</p>
<p>在董事会签署的一份声明中，该公司表示：“2024 年开始时，通货膨胀率高，利率上升，地缘政治紧张局势加剧。</p>
<p>尽管面临上述挑战，由于消费者对阿迪达斯产品的需求仍然很高，主要受到生活方式领域的潮流推动，2024 年的前景是积极的。”</p>
<p>阿迪达斯补充说，预计将从 2024 年欧洲杯和巴黎奥运会中获益，并将在当前财政年度报告利润。</p>
<p>该公司还表示：“公司与客户保持良好关系，并继续与他们发展业务。</p>
<p>“公司继续在英国推出新产品和营销活动，同时通过零售和电子商务渠道直接为消费者提供服务。”</p>
<p>阿迪达斯的批发收入从 8.51 亿英镑降至 7.53 亿英镑，而在线销售额也从 2.936 亿英镑降至 2.558 亿英镑。然而，其零售销售额从 9.14 万英镑增至 10.64 万英镑。</p>
<p>在整个集团在当前财政年度第二季度取得超出预期的业绩后，英国业绩出现，集团提高了全年指导预期。</p>
<p>该集团补充说，预计其营业利润将达到约 10 亿欧元（8.832 亿英镑），此前曾预计将达到约 7 亿欧元（5.834 亿英镑）。</p>

阿迪达斯

<p>阿迪达斯英国在最新财政年度报告中销售额下降超过 1 亿英镑，营业额从 2022 年的 12.3 亿英镑降至 2023 年的 11.5 亿英镑。这一下降归因于批发营业额下降 8,800 万英镑和在线销售下降 3,770 万英镑，尽管零售销售增加了 1,490 万英镑。税前利润也从 37.4 万英镑下降至 30.8 万英镑。展望未来，阿迪达斯预计将受益于 2024 年欧洲杯和巴黎奥运会，保持强劲的消费者需求和持续的产品创新</p>

<p>Wednesday 02 October 2024 12:13 pm</p>
<div class="lb-trans"><p>2024 年 10 月 2 日星期三下午 12:13</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg/query-dz03NDI" alt="" original-src="https://www.cityam.com/wp-content/uploads/2024/10/GettyImages-2175322048-2.jpg?w=742"/></p>
<p>Sales at the UK arm of Adidas fell by more than £100m during its latest financial year. (Photo by Carl Recine/Getty Images)</p>
<div class="lb-trans"><p>阿迪达斯（Adidas）英国分部的销售额在最新财政年度下降了逾 1 亿英镑。（卡尔·雷辛/盖蒂图片社）</p>
</div><p>Sales at the UK arm of Adidas suffered a fall of more than £100m during its latest financial year despite growth in its own retail stores.</p>
<div class="lb-trans"><p>尽管其自营零售店销售增长，但阿迪达斯英国分部在最新财政年度的销售额下降了逾 1 亿英镑。</p>
</div><p>The division, which is headquartered in Stockport, has posted a turnover of £1.15bn for 2023, down from the £1.23bn it achieved in 2022.</p>
<div class="lb-trans"><p>总部位于斯托克波特的该部门 2023 年的营业额为 115 亿英镑，低于 2022 年的 123 亿英镑。</p>
</div><p>In newly-filed accounts with Companies House, Adidas said the drop was because of a £88m fall in its wholesale turnover and £37.7m in its online channel.</p>
<div class="lb-trans"><p>在向英国公司注册局提交的最新财务报表中，阿迪达斯表示，这一下降是由其批发营业额下降了 8800 万英镑和在线渠道减少了 3770 万英镑造成的。</p>
</div><p>However, the brand’s sales through its own retail stores rose in the year by £14.9m.</p>
<div class="lb-trans"><p>然而，该品牌通过自营零售店的销售额在该年增加了 1490 万英镑。</p>
</div><p>The new results also show that Adidas UK’s pre-tax profit was cut from £37.4m to £30.8m in the year.</p>
<div class="lb-trans"><p>新的结果还显示，阿迪达斯英国的税前利润从 3740 万英镑降至 3080 万英镑。</p>
</div><p>In a statement signed off by the board, the business said: “2024 has started with high inflation, interest rate rises and geopolitical tensions.</p>
<div class="lb-trans"><p>在董事会签署的一份声明中，该公司表示：“2024 年开始时，通货膨胀率高，利率上升，地缘政治紧张局势加剧。</p>
</div><p>“Despite the above challenges, the 2024 outlook is positive with consumer demand still high for Adidas products mainly driven by the terrace trend in lifestyle.”</p>
<div class="lb-trans"><p>尽管面临上述挑战，由于消费者对阿迪达斯产品的需求仍然很高，主要受到生活方式领域的潮流推动，2024 年的前景是积极的。”</p>
</div><p>Adidas added that it expected to report a benefit from Euro 2024 and the Olympic Games in Paris for its current financial year.</p>
<div class="lb-trans"><p>阿迪达斯补充说，预计将从 2024 年欧洲杯和巴黎奥运会中获益，并将在当前财政年度报告利润。</p>
</div><p>The business also said: “The company maintains good relationships with its customers and continues to develop its business with them.</p>
<div class="lb-trans"><p>该公司还表示：“公司与客户保持良好关系，并继续与他们发展业务。</p>
</div><p>“The company continues to place new product and marketing initiatives into the UK, whilst serving the consumer directly through its retail and e-commerce channels.”</p>
<div class="lb-trans"><p>“公司继续在英国推出新产品和营销活动，同时通过零售和电子商务渠道直接为消费者提供服务。”</p>
</div><p>Adidas’ wholesale revenue fell from £851m to £753m in the year while its online sales also reduced from £293.6m to £255.8m. However, its retail sales rose from £91.4m to £106.4m.</p>
<div class="lb-trans"><p>阿迪达斯的批发收入从 8.51 亿英镑降至 7.53 亿英镑，而在线销售额也从 2.936 亿英镑降至 2.558 亿英镑。然而，其零售销售额从 9.14 万英镑增至 10.64 万英镑。</p>
</div><p>The UK results come after the wider group increased its full-year guidance following better-than-expected results during the second quarter of its current financial year.</p>
<div class="lb-trans"><p>在整个集团在当前财政年度第二季度取得超出预期的业绩后，英国业绩出现，集团提高了全年指导预期。</p>
</div><p>The group added that it also expects its operating profit to reach a level of around €1bn (£883.2m) having previously been forecast to total in the region of €700m (£583.4m).</p>
<div class="lb-trans"><p>该集团补充说，预计其营业利润将达到约 10 亿欧元（8.832 亿英镑），此前曾预计将达到约 7 亿欧元（5.834 亿英镑）。</p>
</div>

阿迪达斯寄希望于 2024 年欧洲杯和奥运会的成功，而英国的销售额则下降了 1 亿英镑