<p>在过去的几十年里，有一个显著的变化，科技公司逐渐成为全球市值最高的公司之一。二十年前，工业和能源巨头 <strong>通用电气</strong> 和 <strong>埃克森美孚</strong> 在市值上占据主导地位，分别价值 3190 亿美元和 2830 亿美元。而现在，仅仅两十年后，一些科技界最知名的公司名列前茅。</p>
<p>领头羊是当今世界上最为熟悉的三家公司。它们都是科技领域的领导者，无需介绍。<strong>苹果</strong> 目前以 3.5 万亿美元的市值位居榜首，其股价最近创下历史新高。<strong>英伟达</strong> 也在本周创下新高，超过 <strong>微软</strong>，两者的市值分别达到 3.4 万亿美元和 3 万亿美元。</p>
<p>以 1.4 万亿美元的市值来看，认为 <strong>Meta Platforms</strong> 有望成为 3 万亿美元俱乐部成员可能有些自负。然而，该股票表现强劲，过去一年上涨了 80%，过去十年上涨了 694%（截至本文撰写时），其连续增长势头似乎将继续。</p>
<p>公司社交媒体平台的持续增长，数字广告的持续强势，以及利用人工智能（AI）的出色策略，将共同帮助 Meta 在这个独特的社会中占据一席之地。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy83OTQ1MzEvYS1zbWlsaW5nLXBlcnNvbi1ob2xkaW5nLWEtbm90ZWJvb2stbG9va2luZy1hdC10aGUtdXB3YXJkLXRyYWplY3Rvcnktb2YtZ3JhcGgtbGluZXMuanBnJnc9NzAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy83OTQ1MzEvYS1zbWlsaW5nLXBlcnNvbi1ob2xkaW5nLWEtbm90ZWJvb2stbG9va2luZy1hdC10aGUtdXB3YXJkLXRyYWplY3Rvcnktb2YtZ3JhcGgtbGluZXMuanBnJnc9NzAw"/></p>
<p>图片来源：Getty Images。</p>
<h2>一个世纪的复苏</h2>
<p>毫无疑问，Meta Platforms 在经济衰退期间遭受了打击。然而，一个具有韧性的企业的标志是能够反弹，而这种反弹的证据是不可否认的。在第二季度，Meta 的营收同比增长 22%，达到 390 亿美元，推动每股摊薄收益增长 73%，达到 5.16 美元。</p>
<p>推动其成功的是公司可靠的用户增长，访问 Meta 旗下社交媒体平台的人数同比增长 7%，达到 32.7 亿。</p>
<p>这些数十亿的日常用户构成了其数字广告的受众群体，这是自经济衰退以来迅速反弹的行业。Meta 是在线营销领域的双头垄断之一。根据商业情报平台 Statista 编制的数据，<strong>谷歌</strong> 的谷歌占据了全球数字广告市场估计的 39%，Meta 排名第二，占比 18%。</p>
<p>其在线营销与其社交媒体帝国紧密相连，有助于推动 Meta 的持续成功。</p>
<h2>多种获胜途径</h2>
<p>根据广告行业研究机构 WARC Media 的数据，全球广告支出预计今年将增长约 8%，达到 1 万亿美元以上。社交媒体预计将成为数字广告增长最快的领域，占总广告支出的 22%。Meta 在报告中占据重要地位，报告称 Meta“有望在未来几个月取得超额收益”。作为广告技术行业中最重要的参与者之一，Meta 将受益于持续反弹。</p>
<p>除了广告，Meta 还采取了一些战略性重要举措，以从人工智能（AI）的加速采用中获利。凭借数十亿的社交媒体访问者，公司挖掘了其庞大的数据宝库，创建了一套顶级语言模型，为生成式 AI 奠定了基础。</p>
<p>这些努力的成果是 LLaMA（Large Language Model Meta AI），这是推动其 Meta AI 聊天机器人的 AI 系统。公司称最新版本 LLaMA 3 是 “世界领先的 AI 助手” 之一。通过开源 LLaMA，Meta 希望提高采用率，从而获得更多数据来利用。虽然 Meta AI 对个人用户免费，但公司向企业和云基础设施提供商收费，后者在其云平台上销售。</p>
<p>虽然人工智能成为头条新闻，Meta 还有其他潜在的获胜途径。公司在 Meta 的 Reality Labs 方面投入了大量资金，其中包括其 Oculus 虚拟现实（VR）业务、Quest VR 头显以及对元宇宙的雄心。尽管这些目前只是次要业务，但首席执行官马克·扎克伯格相信这些将是 Meta 未来增长的关键，最终将影响其利润。</p>
<p>通过数字广告的复苏、生成式 AI 所代表的机遇以及其其他举措，不难想象 Meta Platforms 走向 3 万亿美元俱乐部的道路。</p>
<h2>达到 3 万亿美元的道路</h2>
<p>Meta 的市值约为 1.46 万亿美元（截至 10 月 17 日收盘），因此需要股价上涨约 105% 才能将其价值提高到 3 万亿美元。根据华尔街的预测，Meta 预计 2024 年将实现 1619 亿美元的营收，使股票的前瞻性市销率（P/S）为 9。假设其 P/S 保持不变，Meta 每年需要实现约 3320 亿美元的营收来支撑 3 万亿美元的市值。</p>
<p>华尔街目前预测 Meta 未来五年的增长率将近 14%。如果公司实现这一目标，到 2030 年就有可能实现 3 万亿美元的市值。值得注意的是，Meta 过去十年的年收入增长超过 900%，因此这些估计可能过于保守。</p>
<p>此外，以 29 倍的市盈率来看，Meta 的售价相对于 <strong>标普 500</strong> 的 30 倍是折价的，但过去十年股价增长了 694%，远远超过标普 500 的 214% 增长。这有助于说明为什么 Meta Platforms 物有所值，特别是在追求多条成功路径的同时。</p>

META

<p>根据预测，Meta Platforms 有望在 2030 年加入万亿美元俱乐部，这主要受益于数字广告的显著反弹以及其社交媒体平台用户数量的强劲增长。目前市值约为 0.46 万亿美元的 Meta 股价在过去一年里飙升了 80%。该公司正在利用其庞大的数据推动人工智能的发展，包括其 LLaMA 人工智能系统，同时也在投资虚拟现实和元宇宙。随着数字广告支出的增加，Meta 在竞争激烈的广告科技领域有着良好的增长前景</p>

<p>There's been a noteworthy shift over the past couple of decades that has seen technology companies ascend the ranks of the world's most valuable companies. Twenty years ago, industrial and energy bellwethers <strong>General Electric</strong> and <strong>ExxonMobil</strong> reigned supreme when measured by market cap, valued at $319 billion and $283 billion, respectively. Now, just two decades later, some of the best-known names in technology are tops.</p>
<div class="lb-trans"><p>在过去的几十年里，有一个显著的变化，科技公司逐渐成为全球市值最高的公司之一。二十年前，工业和能源巨头 <strong>通用电气</strong> 和 <strong>埃克森美孚</strong> 在市值上占据主导地位，分别价值 3190 亿美元和 2830 亿美元。而现在，仅仅两十年后，一些科技界最知名的公司名列前茅。</p>
</div><p>Leading the charge are three of the most familiar companies in the world today. All are leaders in the field of technology and need no introduction. <strong>Apple</strong> currently tops the list at $3.5 trillion, with its stock recently hitting new all-time highs. <strong>Nvidia</strong> also notched a new record high this week, moving ahead of <strong>Microsoft</strong>, as the two now boast market values of $3.4 trillion and $3 trillion, respectively.</p>
<div class="lb-trans"><p>领头羊是当今世界上最为熟悉的三家公司。它们都是科技领域的领导者，无需介绍。<strong>苹果</strong> 目前以 3.5 万亿美元的市值位居榜首，其股价最近创下历史新高。<strong>英伟达</strong> 也在本周创下新高，超过 <strong>微软</strong>，两者的市值分别达到 3.4 万亿美元和 3 万亿美元。</p>
</div><p>With a market cap of $1.4 trillion, it might seem presumptuous to suggest that <strong>Meta Platforms</strong>(META -0.08%) has all the makings of a $3 trillion club member. However, the stock has been on a roll, gaining 80% over the past year and 694% over the past 10 years (as of this writing), and its winning streak appears poised to continue.</p>
<div class="lb-trans"><p>以 1.4 万亿美元的市值来看，认为 <strong>Meta Platforms</strong> 有望成为 3 万亿美元俱乐部成员可能有些自负。然而，该股票表现强劲，过去一年上涨了 80%，过去十年上涨了 694%（截至本文撰写时），其连续增长势头似乎将继续。</p>
</div><p>The consistent growth of the company's social media platform, ongoing strength in digital advertising, and brilliant strategy for leveraging artificial intelligence (AI) should combine to help Meta take its place in this exclusive society.</p>
<div class="lb-trans"><p>公司社交媒体平台的持续增长，数字广告的持续强势，以及利用人工智能（AI）的出色策略，将共同帮助 Meta 在这个独特的社会中占据一席之地。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy83OTQ1MzEvYS1zbWlsaW5nLXBlcnNvbi1ob2xkaW5nLWEtbm90ZWJvb2stbG9va2luZy1hdC10aGUtdXB3YXJkLXRyYWplY3Rvcnktb2YtZ3JhcGgtbGluZXMuanBnJnc9NzAw" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F794531%2Fa-smiling-person-holding-a-notebook-looking-at-the-upward-trajectory-of-graph-lines.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>A rebound for the ages</h2>
<div class="lb-trans"><h2>一个世纪的复苏</h2>
</div><p>There's no denying that Meta Platforms suffered during the economic slump. Yet the mark of a resilient business is the ability to bounce back, and the evidence of that rebound is undeniable. In the second quarter, Meta delivered revenue that rose 22% year over year to $39 billion, fueling diluted earnings per share (EPS) that surged 73% to $5.16.</p>
<div class="lb-trans"><p>毫无疑问，Meta Platforms 在经济衰退期间遭受了打击。然而，一个具有韧性的企业的标志是能够反弹，而这种反弹的证据是不可否认的。在第二季度，Meta 的营收同比增长 22%，达到 390 亿美元，推动每股摊薄收益增长 73%，达到 5.16 美元。</p>
</div><p>Fueling its success is the company's reliable user growth, as those who stopped by one of Meta's family of social media platforms -- which includes Facebook, Instagram, Threads, Messenger, and WhatsApp -- increased 7% year over year to 3.27 billion.</p>
<div class="lb-trans"><p>推动其成功的是公司可靠的用户增长，访问 Meta 旗下社交媒体平台的人数同比增长 7%，达到 32.7 亿。</p>
</div><p>These billions of daily users form the captive audience for its digital advertising, an industry that rebounded sharply since the economic downturn. Meta is part of a duopoly in the online marketing space. <strong>Alphabet</strong>'s Google captured an estimated 39% of the worldwide digital advertising market, with Meta taking up the second spot with 18%, according to data compiled by business intelligence platform Statista.</p>
<div class="lb-trans"><p>这些数十亿的日常用户构成了其数字广告的受众群体，这是自经济衰退以来迅速反弹的行业。Meta 是在线营销领域的双头垄断之一。根据商业情报平台 Statista 编制的数据，<strong>谷歌</strong> 的谷歌占据了全球数字广告市场估计的 39%，Meta 排名第二，占比 18%。</p>
</div><p>Its online marketing is inextricably woven into the fabric of its social media empire, helping drive Meta's ongoing success.</p>
<div class="lb-trans"><p>其在线营销与其社交媒体帝国紧密相连，有助于推动 Meta 的持续成功。</p>
</div><h2>Multiple ways to win</h2>
<div class="lb-trans"><h2>多种获胜途径</h2>
</div><p>Global advertising is expected to increase by roughly 8% and reach more than $1 trillion this year, according to ad industry researcher WARC Media. Social media is forecasted to be the fastest-growing segment in digital advertising, growing to 22% of total ad spending, according to the data. Meta figures prominently in the report, which says Meta is &#34;on course to record oversized gains in the coming months.&#34; As one of the biggest players in the adtech industry, Meta will benefit from the ongoing rebound.</p>
<div class="lb-trans"><p>根据广告行业研究机构 WARC Media 的数据，全球广告支出预计今年将增长约 8%，达到 1 万亿美元以上。社交媒体预计将成为数字广告增长最快的领域，占总广告支出的 22%。Meta 在报告中占据重要地位，报告称 Meta“有望在未来几个月取得超额收益”。作为广告技术行业中最重要的参与者之一，Meta 将受益于持续反弹。</p>
</div><p>Advertising aside, Meta has made a number of strategically important moves to profit from the accelerating adoption of artificial intelligence (AI). With billions of daily social media visitors, the company mined its vast treasure trove of data to create a suite of top-tier language models, which form the foundation for generative AI.</p>
<div class="lb-trans"><p>除了广告，Meta 还采取了一些战略性重要举措，以从人工智能（AI）的加速采用中获利。凭借数十亿的社交媒体访问者，公司挖掘了其庞大的数据宝库，创建了一套顶级语言模型，为生成式 AI 奠定了基础。</p>
</div><p>The fruit of those labors is LLaMA (Large Language Model Meta AI), the AI system that fuels its Meta AI chatbot. The latest version -- LLaMA 3 -- is &#34;one of the world's leading AI assistants,&#34; according to the company. By making LLaMA open source, Meta is hoping to boost adoption, which will lead to even more data to leverage. While Meta AI is free to individual users, the company charges enterprises and cloud infrastructure providers, which peddle it on their cloud platforms.</p>
<div class="lb-trans"><p>这些努力的成果是 LLaMA（Large Language Model Meta AI），这是推动其 Meta AI 聊天机器人的 AI 系统。公司称最新版本 LLaMA 3 是 “世界领先的 AI 助手” 之一。通过开源 LLaMA，Meta 希望提高采用率，从而获得更多数据来利用。虽然 Meta AI 对个人用户免费，但公司向企业和云基础设施提供商收费，后者在其云平台上销售。</p>
</div><p>While AI makes all the headlines, there are other potential ways for Meta to win. The company has invested heavily in Meta's Reality Labs, which housed its Oculus virtual reality (VR) business, Quest VR headsets, and its ambitions for the metaverse. While these are little more than sidelines at this point, CEO Mark Zuckerberg believes these will be key to Meta's future growth and, eventually, its bottom line.</p>
<div class="lb-trans"><p>虽然人工智能成为头条新闻，Meta 还有其他潜在的获胜途径。公司在 Meta 的 Reality Labs 方面投入了大量资金，其中包括其 Oculus 虚拟现实（VR）业务、Quest VR 头显以及对元宇宙的雄心。尽管这些目前只是次要业务，但首席执行官马克·扎克伯格相信这些将是 Meta 未来增长的关键，最终将影响其利润。</p>
</div><p>With the trifecta of a recovery in digital advertising, the opportunity represented by generative AI, and its other initiatives, it isn't hard to envision a path for Meta Platforms to make its way into the $3 trillion club.</p>
<div class="lb-trans"><p>通过数字广告的复苏、生成式 AI 所代表的机遇以及其其他举措，不难想象 Meta Platforms 走向 3 万亿美元俱乐部的道路。</p>
</div><h2>The path to $3 trillion</h2>
<div class="lb-trans"><h2>达到 3 万亿美元的道路</h2>
</div><p>Meta has a market cap of roughly $1.46 trillion (as of market close on Oct. 17), so it will take stock price gains of roughly 105% to increase its value to $3 trillion. According to Wall Street, Meta is expected to generate revenue of $161.9 billion in 2024, giving the stock a forward price-to-sales (P/S) ratio of 9. Assuming its P/S remains constant, Meta would need revenue of roughly $332 billion annually to support a $3 trillion market cap.</p>
<div class="lb-trans"><p>Meta 的市值约为 1.46 万亿美元（截至 10 月 17 日收盘），因此需要股价上涨约 105% 才能将其价值提高到 3 万亿美元。根据华尔街的预测，Meta 预计 2024 年将实现 1619 亿美元的营收，使股票的前瞻性市销率（P/S）为 9。假设其 P/S 保持不变，Meta 每年需要实现约 3320 亿美元的营收来支撑 3 万亿美元的市值。</p>
</div><p>Wall Street is currently forecasting growth of nearly 14% annually over the coming five years for Meta. If the company achieves that target, it <em>could</em> achieve a $3 trillion market cap as soon as 2030. It's worth noting that Meta has grown its annual revenue by more than 900% over the past decade, so those estimates could well be conservative.</p>
<div class="lb-trans"><p>华尔街目前预测 Meta 未来五年的增长率将近 14%。如果公司实现这一目标，到 2030 年就有可能实现 3 万亿美元的市值。值得注意的是，Meta 过去十年的年收入增长超过 900%，因此这些估计可能过于保守。</p>
</div><p>Furthermore, at 29 times earnings, Meta is selling for a discount compared to a multiple of 30 for the <strong>S&amp;P 500</strong> -- yet boasts stock price gains of 694% over the past 10 years, far exceeding the 214% increase for the S&amp;P 500. That helps illustrate why Meta Platforms is worth every penny, particularly as it pursues multiple paths to success.</p>
<div class="lb-trans"><p>此外，以 29 倍的市盈率来看，Meta 的售价相对于 <strong>标普 500</strong> 的 30 倍是折价的，但过去十年股价增长了 694%，远远超过标普 500 的 214% 增长。这有助于说明为什么 Meta Platforms 物有所值，特别是在追求多条成功路径的同时。</p>
</div>

Meet the Unstoppable Growth Stock That Could Join Apple, Nvidia, and Microsoft in the $3 Trillion Club by 2030.

- Meta Platforms 的市值约为 1.46 万亿美元，需涨 105% 才能达 3 万亿美元。  
- 预计 2024 年收入为 1619 亿美元，未来五年年增长近 14%。  
- Meta 在数字广告和人工智能领域的复苏为其增长提供了动力。  

了解这只势不可挡的成长股，它可能在 2030 年与苹果、英伟达和微软一起进入 3 万亿美元俱乐部