<p><strong>亚马逊</strong>(AMZN -4.19%) 的股票已经为许多早期投资者铺就了人生之路，如果他们早早买入并仍然持有的话。如果你在 20 年前投资了 1000 美元在亚马逊股票上，今天你将拥有超过 10 万美元。</p>
<p>回溯的时间越长，你的收益就越多。如果你在 1997 年 5 月 15 日亚马逊股票首次上市交易的第一天投资了同样的金额，你的收益将超过 200 万美元！</p>
<p>那些日子已经过去，但亚马逊依然存在。今天投资亚马逊是否仍然能为你铺就人生之路？</p>
<h2>电子商务的领导者</h2>
<p>亚马逊很少提供关于其 Prime 会员的详细信息，只是表示其会员人数在增长。上次更新数字时，全球会员超过 2 亿。消费者追踪公司估计美国的会员人数约为 1.8 亿。</p>
<p>这意味着有很多人依赖亚马逊来获取他们所需的一切，从切片面包到钻石耳环。亚马逊占美国电子商务总额的近 38%，并且不断升级其平台以保持和获取更多市场份额。该商店的业务销售在美国同比增长了 9%，在国际市场上增长了 12%。</p>
<p>两年前，公司进行了重大变革，从全国配送网络转向区域配送网络。它保持区域仓库内存储其最畅销的产品，并能更快地将其送达客户，因为这些仓库离客户更近，成本也更低。</p>
<p>亚马逊仍在微调该计划，目前正在改进将商品送往区域仓库的系统，以使流程更加顺畅和具有成本效益。它还在投资其机器人系统，以处理更多的工作，从而最终节省时间和金钱。</p>
<p>公司最近开设了一家新设施，采用最新的机器人技术，交付时间提高了 25%，同日和次日交付也有所改善。预计未来将创造 25% 的成本节约。</p>
<p>在疫情高峰期，当电子商务爆炸式增长，而每个没有电子商务存在的零售商都急于建立电子商务时，亚马逊似乎可能会失去市场份额。但它迎来了有史以来最高的需求，并且由于提供更多产品和其他公司无法匹敌的交付速度，它在现在和未来都处于成为更大电子商务提供商的良好位置。</p>
<h2>云计算的领导者</h2>
<p>亚马逊在亚马逊网络服务（AWS）名下销售云计算服务，并且是该行业的全球领导者。它为平台增加了大量生成性人工智能（AI）服务，这正是目前在亚马逊业务中引发巨大兴奋和信心的原因。</p>
<p>AWS 曾是亚马逊增长最快的部门，通常在一个季度内增长超过 30%。此外，它始终占公司总运营收入的超过一半——在第三季度接近 60%。</p>
<p>当通货膨胀飙升，客户削减支出时，销售增长急剧放缓，但现在开始再次升温。AWS 在第三季度的销售同比增长了 19%，与广告一起成为增长最快的部门。</p>
<p>客户不仅再次在云上消费，亚马逊现在还提供令人难以置信的新 AI 服务，可以为客户节省时间和金钱，例如通过提示编写代码，而不是长时间输入，从而释放员工进行创造性工作。管理层表示，AWS 在过去 18 个月推出的 AI 功能比所有其他领先提供商加起来还要多。</p>
<p>AI 业务以三位数的速度增长，已经成为一个数十亿美元的业务。然而，首席执行官安迪·贾西多次强调，这仍处于初期阶段，这是一个很久没有出现过的机会。</p>
<h2>亚马逊股票能涨到多高？</h2>
<p>只要前景看起来不错，亚马逊并不是从零开始；它是美国第五大最有价值的公司，市值超过 2 万亿美元。</p>
<p>然而，我不认为它能单靠自己为你铺就人生之路。这个地位通常是为那些刚刚起步的年轻成长股保留的，通常伴随着一定的风险。考虑到过去几年增长放缓，以及一些与疫情相关的波动：</p>
<table>
<thead>
<tr>
<th>指标</th>
<th>2023</th>
<th>2022</th>
<th>2021</th>
<th>2020</th>
<th>2019</th>
<th>2018</th>
</tr>
</thead>
<tbody>
<tr>
<td>销售增长</td>
<td>12%</td>
<td>9%</td>
<td>22%</td>
<td>44%</td>
<td>20%</td>
<td>31%</td>
</tr>
</tbody>
</table>
<p>数据来源：公司备案和新闻稿。</p>
<p>但在中期内，亚马逊是一只毫无疑问的股票，可以为一个全面的投资组合增添巨大的价值。它在长期内可靠地增长，并且在两个增长行业中的主导地位，更不用说我没有提到的其他行业的强大地位，意味着它可能会继续增长和获利。</p>
<p>我建议将亚马逊股票作为多元化投资组合的一部分进行购买，但还要寻找其他股票来加速增长。</p>

亚马逊

<p>亚马逊的股票历史上为早期投资者提供了显著的回报，1997 年投资 1,000 美元今天可能价值超过 100 万美元。该公司在美国电子商务中占据主导地位，市场份额达到 38%，并正在提升其物流和机器人技术以提高交付效率。亚马逊网络服务（AWS）在云计算领域也是领导者，最近在增长方面经历了复苏，特别是在人工智能服务方面。尽管亚马逊的增长速度有所放缓，但它仍然是多元化投资组合中的一个强劲投资，尽管单靠它可能无法保证改变生活的财富</p>

<p><strong>Amazon</strong>(AMZN -4.19%) stock has already set up lots of investors for life, if they bought early and are still holding on. If you would have invested $1,000 in Amazon stock 20 years ago, you'd have more than $100,000 today.</p>
<div class="lb-trans"><p><strong>亚马逊</strong>(AMZN -4.19%) 的股票已经为许多早期投资者铺就了人生之路，如果他们早早买入并仍然持有的话。如果你在 20 年前投资了 1000 美元在亚马逊股票上，今天你将拥有超过 10 万美元。</p>
</div><p>The longer you go back, the more you would have. If you had invested that same amount on the first day of its shares trading on the stock market, on May 15, 1997, you'd have been up more than $2 million!</p>
<div class="lb-trans"><p>回溯的时间越长，你的收益就越多。如果你在 1997 年 5 月 15 日亚马逊股票首次上市交易的第一天投资了同样的金额，你的收益将超过 200 万美元！</p>
</div><p>Those days are over, but Amazon isn't. Can investing in Amazon today still set you up for life?</p>
<div class="lb-trans"><p>那些日子已经过去，但亚马逊依然存在。今天投资亚马逊是否仍然能为你铺就人生之路？</p>
</div><h2>The leader in e-commerce</h2>
<div class="lb-trans"><h2>电子商务的领导者</h2>
</div><p>Amazon rarely provides details on its Prime membership outside of saying that it's growing. The last time it gave an update on the numbers, it was over 200 million globally. Consumer tracking firms put the U.S. membership at around 180 million.</p>
<div class="lb-trans"><p>亚马逊很少提供关于其 Prime 会员的详细信息，只是表示其会员人数在增长。上次更新数字时，全球会员超过 2 亿。消费者追踪公司估计美国的会员人数约为 1.8 亿。</p>
</div><p>That's a lot of people who rely on Amazon to get everything they need from sliced bread to diamond earrings. Amazon accounts for nearly 38% of all U.S. e-commerce, and it is constantly upgrading its platform to keep and grab more market share. The store's business sales increased 9% year over year in the U.S. and 12% internationally.</p>
<div class="lb-trans"><p>这意味着有很多人依赖亚马逊来获取他们所需的一切，从切片面包到钻石耳环。亚马逊占美国电子商务总额的近 38%，并且不断升级其平台以保持和获取更多市场份额。该商店的业务销售在美国同比增长了 9%，在国际市场上增长了 12%。</p>
</div><p>The company made a major change two years ago by switching from a national fulfillment network to a regional one. It keeps its regional warehouses stocked with its highest-selling products and can get them to customers faster, because they're already closer, and cheaper, for the same reason.</p>
<div class="lb-trans"><p>两年前，公司进行了重大变革，从全国配送网络转向区域配送网络。它保持区域仓库内存储其最畅销的产品，并能更快地将其送达客户，因为这些仓库离客户更近，成本也更低。</p>
</div><p>Amazon is still fine-tuning this program, and it's now working on its systems for getting items to the regional warehouses, so the process runs more smoothly and cost effectively. It's also investing in its robotics systems that will handle more work, which will ultimately save time and money.</p>
<div class="lb-trans"><p>亚马逊仍在微调该计划，目前正在改进将商品送往区域仓库的系统，以使流程更加顺畅和具有成本效益。它还在投资其机器人系统，以处理更多的工作，从而最终节省时间和金钱。</p>
</div><p>The company recently opened a new facility using the latest robotics developments, and it's demonstrating a 25% improvement in delivery times, plus improvements in same and next-day deliveries. It's expected to create a 25% cost savings going forward.</p>
<div class="lb-trans"><p>公司最近开设了一家新设施，采用最新的机器人技术，交付时间提高了 25%，同日和次日交付也有所改善。预计未来将创造 25% 的成本节约。</p>
</div><p>At the height of the pandemic, when e-commerce exploded and every retailer that didn't have an e-commerce presence ran to get one, it looked like Amazon might lose market share. But it fielded some of its highest demand ever, and as it offers more products at delivery speeds other companies can't match, it's well positioned to become an ever bigger e-commerce provider now and in the future.</p>
<div class="lb-trans"><p>在疫情高峰期，当电子商务爆炸式增长，而每个没有电子商务存在的零售商都急于建立电子商务时，亚马逊似乎可能会失去市场份额。但它迎来了有史以来最高的需求，并且由于提供更多产品和其他公司无法匹敌的交付速度，它在现在和未来都处于成为更大电子商务提供商的良好位置。</p>
</div><h2>The leader in cloud computing</h2>
<div class="lb-trans"><h2>云计算的领导者</h2>
</div><p>Amazon sells cloud computing services under the Amazon Web Services (AWS) banner, and it's the global leader in the industry. It has added loads of generative artificial intelligence (AI) services to the platform, and this is what creating tremendous excitement and confidence in Amazon's business right now.</p>
<div class="lb-trans"><p>亚马逊在亚马逊网络服务（AWS）名下销售云计算服务，并且是该行业的全球领导者。它为平台增加了大量生成性人工智能（AI）服务，这正是目前在亚马逊业务中引发巨大兴奋和信心的原因。</p>
</div><p>AWS was Amazon's fastest-growing segment for a long time, bringing in more than 30% growth in a typical quarter. Plus, it consistently accounts for more than half of the company's total operating income -- nearly 60% in the third quarter.</p>
<div class="lb-trans"><p>AWS 曾是亚马逊增长最快的部门，通常在一个季度内增长超过 30%。此外，它始终占公司总运营收入的超过一半——在第三季度接近 60%。</p>
</div><p>Sales growth had decelerated sharply when inflation ballooned and clients cut down on spending, but it's starting to heat up again. AWS sales increased year over year by 19% in the third quarter, tying advertising as the fastest-growing segments.</p>
<div class="lb-trans"><p>当通货膨胀飙升，客户削减支出时，销售增长急剧放缓，但现在开始再次升温。AWS 在第三季度的销售同比增长了 19%，与广告一起成为增长最快的部门。</p>
</div><p>Not only are clients spending on the cloud again, but Amazon now offers incredible new AI services that can save clients time and money, such as writing code with prompts instead of long hours of inputting, freeing up workers for creative work. Management said that AWS has rolled out more AI features over the past 18 months than all of the other leading providers combined.</p>
<div class="lb-trans"><p>客户不仅再次在云上消费，亚马逊现在还提供令人难以置信的新 AI 服务，可以为客户节省时间和金钱，例如通过提示编写代码，而不是长时间输入，从而释放员工进行创造性工作。管理层表示，AWS 在过去 18 个月推出的 AI 功能比所有其他领先提供商加起来还要多。</p>
</div><p>The AI business is growing at triple-digit rates and is already a multibillion-dollar run rate business. However, CEO Andy Jassy has stressed many times that it's in its infancy, and this is the kind of opportunity that hasn't come around in a while.</p>
<div class="lb-trans"><p>AI 业务以三位数的速度增长，已经成为一个数十亿美元的业务。然而，首席执行官安迪·贾西多次强调，这仍处于初期阶段，这是一个很久没有出现过的机会。</p>
</div><h2>How high can Amazon stock go?</h2>
<div class="lb-trans"><h2>亚马逊股票能涨到多高？</h2>
</div><p>As long as the runway looks, Amazon isn't starting from zero; it's the fifth-most valuable company in the U.S., with a market cap of more than $2 trillion.</p>
<div class="lb-trans"><p>只要前景看起来不错，亚马逊并不是从零开始；它是美国第五大最有价值的公司，市值超过 2 万亿美元。</p>
</div><p>However, I wouldn't count on it setting you up for life on its own. That status is reserved for young growth stocks that are just getting started and usually come with a good dose of risk. Consider how growth has slowed down over the past few years, with some pandemic-related lumpiness:</p>
<div class="lb-trans"><p>然而，我不认为它能单靠自己为你铺就人生之路。这个地位通常是为那些刚刚起步的年轻成长股保留的，通常伴随着一定的风险。考虑到过去几年增长放缓，以及一些与疫情相关的波动：</p>
</div><table>
<thead>
<tr>
<th>Metric</th>
<th>2023</th>
<th>2022</th>
<th>2021</th>
<th>2020</th>
<th>2019</th>
<th>2018</th>
</tr>
</thead>
<tbody>
<tr>
<td>Sales growth</td>
<td>12%</td>
<td>9%</td>
<td>22%</td>
<td>44%</td>
<td>20%</td>
<td>31%</td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th>指标</th>
<th>2023</th>
<th>2022</th>
<th>2021</th>
<th>2020</th>
<th>2019</th>
<th>2018</th>
</tr>
</thead>
<tbody>
<tr>
<td>销售增长</td>
<td>12%</td>
<td>9%</td>
<td>22%</td>
<td>44%</td>
<td>20%</td>
<td>31%</td>
</tr>
</tbody>
</table>
</div><p>Data source: Company filings and press releases.</p>
<div class="lb-trans"><p>数据来源：公司备案和新闻稿。</p>
</div><p>But over the medium term, Amazon is a no-brainer stock that could add tremendous value to a well-rounded portfolio. It's reliable for growth over time, and its dominance in two growing industries, not to mention a strong position in others I didn't even touch on, means that it's likely to continue growing and gaining.</p>
<div class="lb-trans"><p>但在中期内，亚马逊是一只毫无疑问的股票，可以为一个全面的投资组合增添巨大的价值。它在长期内可靠地增长，并且在两个增长行业中的主导地位，更不用说我没有提到的其他行业的强大地位，意味着它可能会继续增长和获利。</p>
</div><p>I recommend buying Amazon stock as a piece of a diversified portfolio, but finding other stocks to supercharge growth.</p>
<div class="lb-trans"><p>我建议将亚马逊股票作为多元化投资组合的一部分进行购买，但还要寻找其他股票来加速增长。</p>
</div>

Could Buying Amazon Stock Today Set You Up for Life?

- 亚马逊的股票在过去 20 年中为早期投资者带来了丰厚回报。  
- 该公司在美国电商市场占据近 38% 的份额，持续提升平台以获取更多市场份额。  
- 亚马逊云服务（AWS）增长迅速，已成为公司主要收入来源，未来仍有巨大潜力。

今天购买亚马逊股票能让你一生受益吗？