<p>PC 显卡市场多年来一直是一个不平衡的双头垄断，<strong>Nvidia</strong> 是无可争议的王者，而 <strong>Advanced Micro Devices</strong> 则屈居第二。<strong>Intel</strong>（INTC 2.41%）在 2022 年底进入这一领域，推出了其 Arc Alchemist 显卡，为消费者带来了急需的替代选择。</p>
<p>不幸的是，Intel 在起步时遇到了困难。尽管公司的 A750 和 A770 显卡是能够胜任的硬件，但软件驱动程序却一团糟。一些旧游戏根本无法运行，或者表现不稳定，众多的漏洞使得许多正在寻找新显卡的 PC 玩家无法接受该产品。Intel 未能获得任何有意义的市场份额，也未能以任何方式扰动市场。</p>
<h2>再次尝试 Battlemage</h2>
<p>在过去几年中，Intel 通过持续的更新大幅改善了其软件，使其显卡业务更加稳定。尽管一些人可能预期 Intel 会放弃显卡市场，尤其是在经历了一个以 CEO 离职告终的艰难年份后，但该公司以 Battlemage 为代号的 B 系列 Arc 显卡再次出击。</p>
<p>Intel 本月早些时候宣布了两款新显卡，均瞄准高销量的中端市场。B570 将于 1 月上市，定价仅为 219 美元，而更强大的 B580 目前售价 249 美元。Intel 进行了重大架构改进，承诺在性能和效率上带来显著提升。</p>
<p>B580 显卡的首批评测结果令人鼓舞。值得注意的是，_Tom's Hardware_在对这款高端显卡的评测中称其为 “新的 249 美元 GPU 冠军”。B580 在光栅化和光线追踪方面普遍优于 Nvidia 的 RTX 4060 和 AMD 的 7600 XT，且价格低于这两款显卡。</p>
<p>在_Tom's Hardware_的测试中，仍然存在一些零星的软件问题，但评测者指出软件情况已有所改善，这次没有游戏崩溃的漏洞。“好消息是，Battlemage 看起来比其前身更有前景，” 这篇总体积极的评测总结道。</p>
<p>在游戏 GPU 市场成为主要参与者不仅会为 Intel 创造新的收入来源，还可能帮助公司在与 AMD 的竞争中销售更多的 CPU。随着 Intel 面临多重挑战，该公司急需一个胜利。</p>
<h2>来得有些晚</h2>
<p>虽然 Intel 的新显卡看起来是可靠的产品，更有机会赢得有意义的市场份额，但时机却存在问题。Intel 花了超过两年的时间才推出后续产品，尽管 B580 与目前市场上的 Nvidia 和 AMD 显卡相比表现出色，但这些显卡已经存在一段时间。预计 Nvidia 和 AMD 将在未来几个月推出下一代产品，这可能会削弱 Intel 的价值主张。</p>
<p>Nvidia 据传将很快宣布其 RTX 5000 系列显卡，而 AMD 可能也将在明年初揭晓其 RX 8000 系列。如果这两家公司首先专注于高端显卡，并将中端更新留到后面，或者在价格上不那么激进，Intel 可能会迎来机会。但无论如何，B570 和 B580 在明年可能会面临一些新的竞争。</p>
<p>Intel 在显卡市场的第二次努力看起来很有前景，但该公司需要说服消费者相信它不会放弃这个市场，并且这次软件问题不会成为噩梦。我们将拭目以待该公司能否成功。</p>

英特尔

<p>英特尔正在重新进入显卡市场，推出新的 Battlemage B 系列 Arc 显卡，B570 和 B580，目标是中端市场。在最初面临软件问题的挑战后，英特尔改善了其驱动程序，早期评测称赞 B580 在更低价格下超越了英伟达的 RTX 4060 和 AMD 的 7600 XT。然而，英特尔面临挑战，因为预计英伟达和 AMD 很快将推出下一代产品，这可能会影响英特尔的市场份额。该公司必须向消费者保证其对显卡市场的承诺，并解决任何遗留的软件问题</p>

<p>The PC graphics card market has for years been a lopsided duopoly, with <strong>Nvidia</strong> the undisputed king and <strong>Advanced Micro Devices</strong> stuck in second place. <strong>Intel</strong>(INTC 2.41%) jumped in the ring in late 2022 with its Arc Alchemist graphics cards, bringing much-needed alternatives for consumers.</p>
<div class="lb-trans"><p>PC 显卡市场多年来一直是一个不平衡的双头垄断，<strong>Nvidia</strong> 是无可争议的王者，而 <strong>Advanced Micro Devices</strong> 则屈居第二。<strong>Intel</strong>（INTC 2.41%）在 2022 年底进入这一领域，推出了其 Arc Alchemist 显卡，为消费者带来了急需的替代选择。</p>
</div><p>Unfortunately, Intel stumbled out of the gate. While the company's A750 and A770 graphics cards were capable pieces of hardware, the software drivers were a mess. Some older games didn't work at all or suffered from uneven performance, and a bevy of bugs made the product a no-go for many PC gamers shopping for a new graphics card. Intel failed to gain any meaningful market share or disrupt the market in any way.</p>
<div class="lb-trans"><p>不幸的是，Intel 在起步时遇到了困难。尽管公司的 A750 和 A770 显卡是能够胜任的硬件，但软件驱动程序却一团糟。一些旧游戏根本无法运行，或者表现不稳定，众多的漏洞使得许多正在寻找新显卡的 PC 玩家无法接受该产品。Intel 未能获得任何有意义的市场份额，也未能以任何方式扰动市场。</p>
</div><h2>Trying again with Battlemage</h2>
<div class="lb-trans"><h2>再次尝试 Battlemage</h2>
</div><p>Intel has greatly improved its software over the past few years with a steady stream of updates, putting its graphics card business on much more stable ground. While some may have expected Intel to give up on the graphics card market, especially after a difficult year that ended with the departure of the CEO, the company is back for round two with Battlemage, the code name for its B-series Arc graphics cards.</p>
<div class="lb-trans"><p>在过去几年中，Intel 通过持续的更新大幅改善了其软件，使其显卡业务更加稳定。尽管一些人可能预期 Intel 会放弃显卡市场，尤其是在经历了一个以 CEO 离职告终的艰难年份后，但该公司以 Battlemage 为代号的 B 系列 Arc 显卡再次出击。</p>
</div><p>Intel announced two new graphics cards earlier this month, with both squarely aimed at the high-volume midrange portion of the market. The B570 will be available in January and will be priced at just $219, while the more powerful B580 is on sale now for $249. Intel has made some major architectural changes that promise to bring substantial improvements in performance and efficiency.</p>
<div class="lb-trans"><p>Intel 本月早些时候宣布了两款新显卡，均瞄准高销量的中端市场。B570 将于 1 月上市，定价仅为 219 美元，而更强大的 B580 目前售价 249 美元。Intel 进行了重大架构改进，承诺在性能和效率上带来显著提升。</p>
</div><p>The first reviews of the B580 graphics card are promising. Notably, <em>Tom's Hardware</em> called it &#34;the new $249 GPU champion&#34; in its review of the higher-end card. The B580 generally beats Nvidia's RTX 4060 and AMD's 7600 XT in both rasterization and ray tracing, and it costs less than both options.</p>
<div class="lb-trans"><p>B580 显卡的首批评测结果令人鼓舞。值得注意的是，_Tom's Hardware_在对这款高端显卡的评测中称其为 “新的 249 美元 GPU 冠军”。B580 在光栅化和光线追踪方面普遍优于 Nvidia 的 RTX 4060 和 AMD 的 7600 XT，且价格低于这两款显卡。</p>
</div><p>There were some lingering software issues here and there throughout <em>Tom's Hardware</em>'s testing, but the reviewers did note that the software situation had improved and that there were no game-crashing bugs this time around. &#34;The good news is that Battlemage looks more promising than its predecessor,&#34; concludes the mostly positive review.</p>
<div class="lb-trans"><p>在_Tom's Hardware_的测试中，仍然存在一些零星的软件问题，但评测者指出软件情况已有所改善，这次没有游戏崩溃的漏洞。“好消息是，Battlemage 看起来比其前身更有前景，” 这篇总体积极的评测总结道。</p>
</div><p>Becoming a major player in the gaming GPU market would not only create a new revenue stream for Intel, but it could also help the company sell more CPUs as it battles AMD. With Intel struggling against multiple headwinds, the company could use a win.</p>
<div class="lb-trans"><p>在游戏 GPU 市场成为主要参与者不仅会为 Intel 创造新的收入来源，还可能帮助公司在与 AMD 的竞争中销售更多的 CPU。随着 Intel 面临多重挑战，该公司急需一个胜利。</p>
</div><h2>A bit late to the party</h2>
<div class="lb-trans"><h2>来得有些晚</h2>
</div><p>While Intel's new graphics cards look like solid products that have a greater chance of winning meaningful market share, the timing is problematic. It took Intel more than two years to launch a follow-up, and while the B580 looks great compared to Nvidia and AMD graphics cards on the market today, those graphics cards have been around for a while. Both Nvidia and AMD are expected to launch next-generation products in the coming months that could erode Intel's value proposition.</p>
<div class="lb-trans"><p>虽然 Intel 的新显卡看起来是可靠的产品，更有机会赢得有意义的市场份额，但时机却存在问题。Intel 花了超过两年的时间才推出后续产品，尽管 B580 与目前市场上的 Nvidia 和 AMD 显卡相比表现出色，但这些显卡已经存在一段时间。预计 Nvidia 和 AMD 将在未来几个月推出下一代产品，这可能会削弱 Intel 的价值主张。</p>
</div><p>Nvidia is rumored to be announcing its RTX 5000 series graphics cards soon, while AMD is likely to reveal its RX 8000 series early next year as well. Intel could catch a break if both companies focus on high-end graphics cards first and leave midrange updates for later, or if they aren't all that aggressive on price. But either way, the B570 and B580 will likely be getting some new competition sometime next year.</p>
<div class="lb-trans"><p>Nvidia 据传将很快宣布其 RTX 5000 系列显卡，而 AMD 可能也将在明年初揭晓其 RX 8000 系列。如果这两家公司首先专注于高端显卡，并将中端更新留到后面，或者在价格上不那么激进，Intel 可能会迎来机会。但无论如何，B570 和 B580 在明年可能会面临一些新的竞争。</p>
</div><p>Intel's second effort at breaking into the graphics card market looks promising, but the company will need to convince consumers that it won't abandon the market and that software issues won't be a nightmare this time around. We'll see if the company can pull it off.</p>
<div class="lb-trans"><p>Intel 在显卡市场的第二次努力看起来很有前景，但该公司需要说服消费者相信它不会放弃这个市场，并且这次软件问题不会成为噩梦。我们将拭目以待该公司能否成功。</p>
</div>

Intel Goes After Nvidia and AMD Again With New Graphics Cards

- 英特尔在 2022 年推出 Arc Alchemist 显卡，但因软件问题未能占领市场。  
- 新款 B 系列显卡 Battlemage 预计将于明年推出，性能和效率有显著提升。  
- 尽管前景乐观，但英特尔面临来自 Nvidia 和 AMD 新产品的竞争压力。

英特尔再次推出新显卡，挑战 Nvidia 和 AMD