<p>第一款 Firefly 模型在全球首发，并在中国开始预售，价格为人民币 148,800 元（$20,390），与折扣后的电动迷你库珀相同。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232048/2024122115204893.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232048/2024122115204893.jpg"/></p>
<p>（图片来源：Nio Firefly）</p>
<p>蔚来（NYSE: NIO）正式推出其 Firefly 品牌，以挑战宝马迷你和梅赛德斯 - 奔驰的 Smart，瞄准全球市场。</p>
<p>这家中国电动车制造商在今天于广东省广州举行的年度 Nio Day 2024 活动上推出了 Firefly 品牌，这是其在 Nio 主品牌和 Onvo 子品牌之后的第三个品牌。</p>
<p>Firefly 的第一款车型与子品牌同名，今天在全球首发，定位为高端精品小车。</p>
<p>这款电池电动汽车（BEV）模型今天在中国开始预售，价格为人民币 148,800 元（$20,390），预计将在 2025 年 4 月上市，距离现在还有四个月。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232055/2024122115205590.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232055/2024122115205590.jpg"/></p>
<p>这个价格与中国全电动迷你库珀的官方折扣起售价相同。电动迷你库珀的官方指导起售价为人民币 209,800 元，已于 10 月 18 日宣布大幅降价以促进销售。</p>
<p>Firefly 支持电池更换，和蔚来其他车型一样，这意味着它在正式上市时可能会提供 BaaS（电池即服务）电池租赁购买计划，从而降低购买门槛。</p>
<p>蔚来创始人、董事长兼首席执行官李斌表示，Firefly 比 Smart 车型更小，但比迷你库珀更智能。</p>
<p>Smart 在中国目前最便宜的车型是 Smart #1，起售价为人民币 154,900 元。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232102/2024122115210294.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232102/2024122115210294.jpg"/></p>
<p>在将其第一款车型命名为品牌名时，Firefly 借鉴了宝马的子品牌迷你，以及吉利和梅赛德斯 - 奔驰的合资品牌 Smart。</p>
<p>Firefly 品牌从一开始就瞄准全球市场，蔚来最初计划将子品牌的第一款车型首先在欧洲推出，但已改变了战略。</p>
<p>蔚来子品牌总裁金宁在本周早些时候接受当地媒体采访时表示，Firefly 车型可能会比在中国晚一个季度在欧洲推出。</p>
<p>Firefly 项目大约在两年前启动，当时欧盟对来自中国的 BEV 的进口关税仅为 10%。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232040/2024122115204050.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232040/2024122115204050.jpg"/></p>
<p>10 月 30 日生效的额外欧盟关税使品牌在欧洲的前景变得复杂，但金宁相信，即便如此，Firefly 在欧洲仍具竞争力。</p>
<p>不同汽车制造商在欧盟面临不同的额外关税，特斯拉中国为 7.8%，而上汽集团为 35.3%。蔚来及其一些本地同行面临 20.7% 的额外关税，这在原有的 10% 基础上增加。</p>
<p>第一款 Firefly 模型的设计师是 Kris Tomasson，蔚来设计高级副总裁，他称该模型的设计理念为生动、周到和坚固。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232109/2024122115210975.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232109/2024122115210975.jpg"/></p>
<p>蔚来强调 Firefly 模型的安全性，表示该车符合最新的中国和欧洲碰撞测试要求的 5 星评级标准。</p>
<p>Firefly 的车身结构使用了 83.4% 的高强度钢和铝合金， comparable to luxury models。根据蔚来的说法，车身白壳的扭转刚度为 35,700 Nm/deg，是同类车型中最强的。</p>
<p>Firefly 模型标配九个安全气囊，在这一类别中非常罕见。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232115/2024122115211597.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232115/2024122115211597.jpg"/></p>
<p>蔚来没有公布 Firefly 模型的尺寸，但表示其在同类车型中具有最小的转弯半径，为 4.7 米。</p>
<p>中国客户可以从今天开始预订 Firefly 模型，支付人民币 199 元的预订押金后，可以在购车时获得人民币 2,000 元的折扣。</p>
<p>对于蔚来和 Onvo 的车主，如果他们订购 Firefly 车型，交车时可以获得价值人民币 3,000 元的额外积分。</p>
<p>蔚来 ES8 创始版车主如果订购该车型，可以获得价值人民币 5,000 元的额外积分。</p>
<p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232122/2024122115212242.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232122/2024122115212242.jpg"/></p>
<p>（$1 = 人民币 7.2966）</p>
<blockquote>
<p>Firefly 在欧洲的产品发布可能比在中国晚一个季度，品牌负责人表示。</p>
</blockquote>

蔚来汽车

蔚来-SW

<p>蔚来汽车已推出其 Firefly 品牌，目标是全球市场，以与宝马 Mini 和梅赛德斯 - 奔驰 Smart 竞争。首款车型在中国首发，预售价格为人民币 148,800 元，与折扣后的 Mini Cooper 价格相匹配。该 Firefly 车型计划于 2025 年 4 月上市，采用电池更换技术，并强调使用高强度材料以确保安全。蔚来计划在欧洲推出该车型，可能比在中国晚一个季度，原因是新的欧盟关税。现有蔚来客户可以享受预订折扣</p>

<blockquote>
<p>The first Firefly model made its global debut and began pre-sales in China at RMB 148,800 yuan ($20,390), the same as the discounted electric Mini Cooper.</p>
</blockquote>
<div class="lb-trans"><p>第一款 Firefly 模型在全球首发，并在中国开始预售，价格为人民币 148,800 元（$20,390），与折扣后的电动迷你库珀相同。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232048/2024122115204893.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232048/2024122115204893.jpg"/></p>
<p>(Image credit: Nio Firefly)</p>
<div class="lb-trans"><p>（图片来源：Nio Firefly）</p>
</div><p>Nio (NYSE: NIO) has officially launched its Firefly brand to challenge the BMW Mini and Mercedes-Benz's Smart, with an eye on the global market.</p>
<div class="lb-trans"><p>蔚来（NYSE: NIO）正式推出其 Firefly 品牌，以挑战宝马迷你和梅赛德斯 - 奔驰的 Smart，瞄准全球市场。</p>
</div><p>The Chinese electric vehicle (EV) maker launched the Firefly brand, its third brand after the Nio main brand and the Onvo sub-brand, at its annual Nio Day 2024 event held today in Guangzhou, Guangdong province.</p>
<div class="lb-trans"><p>这家中国电动车制造商在今天于广东省广州举行的年度 Nio Day 2024 活动上推出了 Firefly 品牌，这是其在 Nio 主品牌和 Onvo 子品牌之后的第三个品牌。</p>
</div><p>Firefly's first model, which shares its name with the sub-brand, made its world debut today and is positioned as a premium boutique small car.</p>
<div class="lb-trans"><p>Firefly 的第一款车型与子品牌同名，今天在全球首发，定位为高端精品小车。</p>
</div><p>The battery electric vehicle (BEV) model began pre-sales in China today at a price of RMB 148,800 yuan ($20,390) and will be launched in April 2025, four months from now.</p>
<div class="lb-trans"><p>这款电池电动汽车（BEV）模型今天在中国开始预售，价格为人民币 148,800 元（$20,390），预计将在 2025 年 4 月上市，距离现在还有四个月。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232055/2024122115205590.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232055/2024122115205590.jpg"/></p>
<p>The price is the same as the official discounted starting price of the all-electric Mini Cooper in China. The electric Mini Cooper, which has an official guide starting price of RMB 209,800, announced significant price discounts on October 18 to boost sales.</p>
<div class="lb-trans"><p>这个价格与中国全电动迷你库珀的官方折扣起售价相同。电动迷你库珀的官方指导起售价为人民币 209,800 元，已于 10 月 18 日宣布大幅降价以促进销售。</p>
</div><p>Firefly supports battery swap like the rest of Nio Inc's models, which means it may offer a BaaS (battery as a service) battery rental purchase program when it officially launches, allowing for a lower barrier to purchase.</p>
<div class="lb-trans"><p>Firefly 支持电池更换，和蔚来其他车型一样，这意味着它在正式上市时可能会提供 BaaS（电池即服务）电池租赁购买计划，从而降低购买门槛。</p>
</div><p>William Li, Nio's founder, chairman and CEO, said the Firefly is smaller than a Smart vehicle and smarter than a Mini.</p>
<div class="lb-trans"><p>蔚来创始人、董事长兼首席执行官李斌表示，Firefly 比 Smart 车型更小，但比迷你库珀更智能。</p>
</div><p>Smart's current cheapest model in China is the Smart #1, which starts at RMB 154,900.</p>
<div class="lb-trans"><p>Smart 在中国目前最便宜的车型是 Smart #1，起售价为人民币 154,900 元。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232102/2024122115210294.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232102/2024122115210294.jpg"/></p>
<p>In naming its first model after the brand, Firefly takes a page from BMW's sub-brand Mini, as well as Geely and Mercedes-Benz's joint venture Smart.</p>
<div class="lb-trans"><p>在将其第一款车型命名为品牌名时，Firefly 借鉴了宝马的子品牌迷你，以及吉利和梅赛德斯 - 奔驰的合资品牌 Smart。</p>
</div><p>The Firefly brand has targeted the global market from the very beginning, and Nio originally planned for the sub-brand's first model to be launched in Europe first, but had changed its strategy.</p>
<div class="lb-trans"><p>Firefly 品牌从一开始就瞄准全球市场，蔚来最初计划将子品牌的第一款车型首先在欧洲推出，但已改变了战略。</p>
</div><p>Daniel Jin, president of the Nio sub-brand, said in an interview with local media earlier this week that the Firefly model could be launched in Europe a quarter later than in China.</p>
<div class="lb-trans"><p>蔚来子品牌总裁金宁在本周早些时候接受当地媒体采访时表示，Firefly 车型可能会比在中国晚一个季度在欧洲推出。</p>
</div><p>The Firefly program was initiated about two years ago, when the European Union's import tariff on BEVs from China was just 10 percent.</p>
<div class="lb-trans"><p>Firefly 项目大约在两年前启动，当时欧盟对来自中国的 BEV 的进口关税仅为 10%。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232040/2024122115204050.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232040/2024122115204050.jpg"/></p>
<p>The additional EU tariffs, which went into effect on October 30, have clouded the brand's prospects in Europe, but Jin believes that even so, Firefly is still competitive in Europe.</p>
<div class="lb-trans"><p>10 月 30 日生效的额外欧盟关税使品牌在欧洲的前景变得复杂，但金宁相信，即便如此，Firefly 在欧洲仍具竞争力。</p>
</div><p>Different carmakers face different rates of additional tariffs in the EU, ranging from 7.8 percent for Tesla China to 35.3 percent for SAIC Motor. Nio and some of its other local peers face extra tariffs of 20.7 percent, which are additional to the original 10 percent.</p>
<div class="lb-trans"><p>不同汽车制造商在欧盟面临不同的额外关税，特斯拉中国为 7.8%，而上汽集团为 35.3%。蔚来及其一些本地同行面临 20.7% 的额外关税，这在原有的 10% 基础上增加。</p>
</div><p>The designer of the first Firefly model is Kris Tomasson, senior vice president of design at Nio, calling the model's design philosophy Vivid, Thoughtful, and Solid.</p>
<div class="lb-trans"><p>第一款 Firefly 模型的设计师是 Kris Tomasson，蔚来设计高级副总裁，他称该模型的设计理念为生动、周到和坚固。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232109/2024122115210975.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232109/2024122115210975.jpg"/></p>
<p>Nio emphasized the safety of the Firefly model, saying that the car is built to the standards of the latest Chinese and European crash test requirements for 5-star ratings.</p>
<div class="lb-trans"><p>蔚来强调 Firefly 模型的安全性，表示该车符合最新的中国和欧洲碰撞测试要求的 5 星评级标准。</p>
</div><p>Firefly's body structure uses 83.4 percent high-strength steel and aluminum alloys, comparable to luxury models. The body-in-white has a torsional stiffness of 35,700 Nm/deg, the strongest in its class, according to Nio.</p>
<div class="lb-trans"><p>Firefly 的车身结构使用了 83.4% 的高强度钢和铝合金， comparable to luxury models。根据蔚来的说法，车身白壳的扭转刚度为 35,700 Nm/deg，是同类车型中最强的。</p>
</div><p>The Firefly model gets nine airbags as standard, a rarity in this category.</p>
<div class="lb-trans"><p>Firefly 模型标配九个安全气囊，在这一类别中非常罕见。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232115/2024122115211597.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232115/2024122115211597.jpg"/></p>
<p>Nio did not release the dimensions of the Firefly model, but said it has the smallest turning radius in its class at 4.7 meters.</p>
<div class="lb-trans"><p>蔚来没有公布 Firefly 模型的尺寸，但表示其在同类车型中具有最小的转弯半径，为 4.7 米。</p>
</div><p>Chinese customers can pre-order the Firefly model starting today, and after paying a RMB 199 reservation deposit, they'll receive a RMB 2,000 discount on the purchase of the car.</p>
<div class="lb-trans"><p>中国客户可以从今天开始预订 Firefly 模型，支付人民币 199 元的预订押金后，可以在购车时获得人民币 2,000 元的折扣。</p>
</div><p>For Nio and Onvo owners, if they order a Firefly car, they can receive bonus credit points worth RMB 3,000 on delivery.</p>
<div class="lb-trans"><p>对于蔚来和 Onvo 的车主，如果他们订购 Firefly 车型，交车时可以获得价值人民币 3,000 元的额外积分。</p>
</div><p>Nio ES8 Founding Edition owners can get even more bonus points worth RMB 5,000 if they order the model.</p>
<div class="lb-trans"><p>蔚来 ES8 创始版车主如果订购该车型，可以获得价值人民币 5,000 元的额外积分。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://img.cnevpost.com/2024/12/21232122/2024122115212242.jpg" alt="" original-src="https://img.cnevpost.com/2024/12/21232122/2024122115212242.jpg"/></p>
<p>($1 = RMB 7.2966)</p>
<div class="lb-trans"><p>（$1 = 人民币 7.2966）</p>
</div><blockquote>
<p>Firefly's product launch in Europe may be 1 quarter later than in China, brand chief says</p>
</blockquote>
<div class="lb-trans"><blockquote>
<p>Firefly 在欧洲的产品发布可能比在中国晚一个季度，品牌负责人表示。</p>
</blockquote>
</div>

Nio launches Firefly brand to take on Mini, Smart, 1st model to be launched in Apr 2025

- 蔚来在广州发布了其新品牌 Firefly，首款车型预售价格为人民币 148,800 元。  
- Firefly 品牌旨在挑战宝马 Mini 和奔驰 Smart，计划于 2025 年 4 月正式上市。  
- 该车型支持电池更换，设计符合最新的中欧安全标准，具备五颗星安全评级。  

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蔚来推出 Firefly 品牌，挑战 Mini 和 Smart，首款车型将于 2025 年 4 月发布