<p>2025 年 01 月 06 日- 上午 04:00</p>
<p>北京，2025 年 1 月 6 日（全球新闻通讯社）-- 小牛科技（“NIU” 或 “公司”）（纳斯达克：NIU），全球领先的智能城市出行解决方案提供商，今天公布了 2024 年第四季度及全年销售量结果。</p>
<table>
<thead>
<tr>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
<td><strong>2024 年第四季度</strong></td>
<td></td>
<td><strong>2023 年第四季度</strong></td>
<td></td>
<td><strong>2024 财年</strong></td>
<td></td>
<td><strong>2023 财年</strong></td>
</tr>
<tr>
<td>中国市场</td>
<td>182,333</td>
<td></td>
<td>110,454</td>
<td></td>
<td>759,094</td>
<td></td>
<td>600,994</td>
</tr>
<tr>
<td>国际市场</td>
<td>44,301</td>
<td></td>
<td>27,022</td>
<td></td>
<td>165,246</td>
<td></td>
<td>108,808</td>
</tr>
<tr>
<td><strong>总计</strong></td>
<td><strong>226,634</strong></td>
<td></td>
<td><strong>137,476</strong></td>
<td></td>
<td><strong>924,340</strong></td>
<td></td>
<td><strong>709,802</strong></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<p>在 2024 年第四季度，公司售出了 226,634 台，包括电动摩托车、电动踏板车、电动自行车、滑板车和电动滑板车。在中国和国际市场的销售数量分别为 182,333 台和 44,301 台。</p>
<p>在中国，我们在本季度取得了显著成功，同比增长 65%，这得益于 2024 年新车型的成功推出以及在 10 月底实施新电池和电气系统安全标准后，完成了第三季度的积压订单。这些新车型经过精心设计，以满足不同消费者群体的需求，占据了第四季度销售的 70% 以上。值得注意的是，N-Play、NX、NT、FX 和 UMAX 等车型在 Z 世代骑行者中反响强烈，提供了与他们动态生活方式相符的前沿设计和功能。同时，U1e、MT 和 OT 车型结合了风格、功能和安全性，以提升女性骑行者的骑行体验。这种以客户为中心的创新战略凸显了我们预测市场需求和精准捕捉新兴机会的能力。</p>
<p>在海外，微出行领域表现出色，第四季度同比增长 65%，全年增长 57%。在 11 月的 EICMA 展会上，我们通过推出一系列创新产品，包括越野摩托车、电动摩托车和先进的微出行解决方案，庆祝了公司成立 10 周年。在过去的十年中，NIU 不断增强其全球品牌影响力，赢得了全球骑行者、战略合作伙伴和关键意见领袖的广泛赞誉。</p>
<p>在 2024 财年，公司售出了 924,340 台。在中国和国际市场的销售数量分别为 759,094 台和 165,246 台。</p>
<p>我们上述披露的销售量基于我们制造设施的交付，可能与从财务会计和报告角度测量的销售量略有不同。NIU 的销售量仅代表公司财务表现的一个指标，不应被视为季度财务结果的指示，这取决于多种因素，包括配件、备件和服务的收入、销售成本、运营费用等。</p>
<p><strong>关于 NIU</strong></p>
<p>作为全球领先的智能城市出行解决方案提供商，NIU 设计、制造和销售高性能电动摩托车、踏板车、自行车，以及滑板车和电动滑板车。NIU 拥有多样化的产品组合，以满足用户的各种需求，并应对不同的城市出行场景。目前，NIU 提供两条车型系列，包括多种不同类型的车辆。这些包括（i）电动摩托车、踏板车和自行车系列，包括 NQi、MQi、UQi 等，以及（ii）微出行系列，包括滑板车系列 KQi 和电动自行车系列 BQi。NIU 采用全渠道零售模式，整合线上和线下渠道，销售其产品并为用户提供服务。</p>
<p>欲了解更多信息，请访问 www.niu.com。</p>
<p><strong>安全港声明</strong></p>
<p>本新闻稿包含可能构成前瞻性声明的陈述，这些声明是根据 1995 年美国私人证券诉讼改革法案的 “安全港” 条款作出的。这些前瞻性声明可以通过诸如 “将”、“期望”、“预期”、“旨在”、“未来”、“打算”、“计划”、“相信”、“估计”、“可能” 等术语识别。除此之外，本公告中的商业前景和管理层的引用，以及 NIU 的战略和运营计划，均包含前瞻性声明。NIU 还可能在其定期报告中、向美国证券交易委员会的年度报告中、在新闻稿和其他书面材料中，以及其高管、董事或员工向第三方作出的口头声明中，做出书面或口头的前瞻性声明。那些不是历史事实的陈述，包括关于 NIU 的信念、计划和期望的陈述，都是前瞻性声明。前瞻性声明涉及固有的风险和不确定性。多种因素可能导致实际结果与任何前瞻性声明中包含的结果存在重大差异，包括但不限于以下因素：NIU 的战略；NIU 未来的业务发展、财务状况和运营结果；NIU 维持和提升其 “NIU” 品牌的能力；其创新和成功推出新产品和服务的能力；其维持和扩展线下分销网络的能力；其满足与电动滑板车相关的强制安全标准的能力；其确保电动滑板车所需组件和原材料供应的能力；其制造、推出和销售符合客户期望的智能电动滑板车的能力；其与运营合作伙伴的合作能力；其控制与运营相关成本的能力；中国及全球的一般经济和商业状况；以及与上述任何事项相关的假设。有关这些及其他风险的进一步信息包含在 NIU 向证券交易委员会提交的文件中。本新闻稿中提供的所有信息均截至本新闻稿的日期，NIU 不承担更新任何前瞻性声明的义务，除非适用法律要求。</p>
<p><strong>如需投资者和媒体咨询，请联系：</strong></p>
<p>Niu Technologies</p>
<p>电子邮件：ir@niu.com</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RNeU5qZzFPQ00yTmpjNU5qY3lJekl4TWpNM01EWT0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RNeU5qZzFPQ00yTmpjNU5qY3lJekl4TWpNM01EWT0"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/MzhiZmYyNzAtZDAzMy00NzgxLTg5ZjEtNTQ0ODJmMjg0ZDhiLTExMzUyNzc=/tiny/Niu-Technologies-IR.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/MzhiZmYyNzAtZDAzMy00NzgxLTg5ZjEtNTQ0ODJmMjg0ZDhiLTExMzUyNzc=/tiny/Niu-Technologies-IR.png"/></p>

小牛电动

<p>小牛电动在 2024 财年第四季度和全年销售量显著增长，第四季度销售 226,634 辆，全年销售 924,340 辆。公司在中国实现了 65% 的同比增长，这得益于新车型的推出和积压订单的履行。在国际市场上，微出行领域在第四季度也实现了 65% 的增长。小牛电动多样化的产品组合包括电动摩托车、踏板车、自行车和滑板车，满足了不同消费者群体的需求。销售量是一个关键的绩效指标，但并不能单独反映财务结果，财务结果取决于多个因素</p>

<p>01/06/2025 - 04:00 AM</p>
<div class="lb-trans"><p>2025 年 01 月 06 日- 上午 04:00</p>
</div><p>BEIJING, Jan. 06, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provides its sales volume results for the fourth quarter and full year 2024.</p>
<div class="lb-trans"><p>北京，2025 年 1 月 6 日（全球新闻通讯社）-- 小牛科技（“NIU” 或 “公司”）（纳斯达克：NIU），全球领先的智能城市出行解决方案提供商，今天公布了 2024 年第四季度及全年销售量结果。</p>
</div><table>
<thead>
<tr>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
<td><strong>4Q 2024</strong></td>
<td></td>
<td><strong>4Q 2023</strong></td>
<td></td>
<td><strong>FY2024</strong></td>
<td></td>
<td><strong>FY2023</strong></td>
</tr>
<tr>
<td>China Market</td>
<td>182,333</td>
<td></td>
<td>110,454</td>
<td></td>
<td>759,094</td>
<td></td>
<td>600,994</td>
</tr>
<tr>
<td>International Markets</td>
<td>44,301</td>
<td></td>
<td>27,022</td>
<td></td>
<td>165,246</td>
<td></td>
<td>108,808</td>
</tr>
<tr>
<td><strong>Total</strong></td>
<td><strong>226,634</strong></td>
<td></td>
<td><strong>137,476</strong></td>
<td></td>
<td><strong>924,340</strong></td>
<td></td>
<td><strong>709,802</strong></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
<td><strong>2024 年第四季度</strong></td>
<td></td>
<td><strong>2023 年第四季度</strong></td>
<td></td>
<td><strong>2024 财年</strong></td>
<td></td>
<td><strong>2023 财年</strong></td>
</tr>
<tr>
<td>中国市场</td>
<td>182,333</td>
<td></td>
<td>110,454</td>
<td></td>
<td>759,094</td>
<td></td>
<td>600,994</td>
</tr>
<tr>
<td>国际市场</td>
<td>44,301</td>
<td></td>
<td>27,022</td>
<td></td>
<td>165,246</td>
<td></td>
<td>108,808</td>
</tr>
<tr>
<td><strong>总计</strong></td>
<td><strong>226,634</strong></td>
<td></td>
<td><strong>137,476</strong></td>
<td></td>
<td><strong>924,340</strong></td>
<td></td>
<td><strong>709,802</strong></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
</div><p>In the fourth quarter of 2024, the Company sold 226,634 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. The number of units sold in China and in international markets were 182,333 and 44,301, respectively.</p>
<div class="lb-trans"><p>在 2024 年第四季度，公司售出了 226,634 台，包括电动摩托车、电动踏板车、电动自行车、滑板车和电动滑板车。在中国和国际市场的销售数量分别为 182,333 台和 44,301 台。</p>
</div><p>In China, we achieved remarkable success this quarter with a 65% year-over-year growth, driven by the successful launch of new models throughout 2024 and the fulfillment of Q3 backlog orders following the implementation of new battery and electric system safety standards in late October. The new models, meticulously tailored to cater to diverse consumer segments, accounted for over 70% of Q4 sales. Notably, models such as the N-Play, NX, NT, FX, and UMAX resonated strongly with the Gen Z riders, offering cutting-edge design and features that align with their dynamic lifestyles. Meanwhile, the U1e, MT, and OT models, combining style, functionality, and safety to elevate their riding experience, were tailored to target the female riders. This strategic focus on customer-centric innovation underscores our ability to anticipate market demands and capture emerging opportunities with precision.</p>
<div class="lb-trans"><p>在中国，我们在本季度取得了显著成功，同比增长 65%，这得益于 2024 年新车型的成功推出以及在 10 月底实施新电池和电气系统安全标准后，完成了第三季度的积压订单。这些新车型经过精心设计，以满足不同消费者群体的需求，占据了第四季度销售的 70% 以上。值得注意的是，N-Play、NX、NT、FX 和 UMAX 等车型在 Z 世代骑行者中反响强烈，提供了与他们动态生活方式相符的前沿设计和功能。同时，U1e、MT 和 OT 车型结合了风格、功能和安全性，以提升女性骑行者的骑行体验。这种以客户为中心的创新战略凸显了我们预测市场需求和精准捕捉新兴机会的能力。</p>
</div><p>Overseas, the micro-mobility segment delivered exceptional performance, achieving a 65% year-over-year growth in Q4 and a 57% increase for the full year. At EICMA in November, we marked our 10th anniversary by unveiling an exciting lineup of innovative products, including dirt bikes, electric motorcycles and advanced micro-mobility solutions. Over the past decade, NIU has steadily bolstered its global brand presence, earning widespread acclaim from riders, strategic partners and key opinion leaders worldwide.</p>
<div class="lb-trans"><p>在海外，微出行领域表现出色，第四季度同比增长 65%，全年增长 57%。在 11 月的 EICMA 展会上，我们通过推出一系列创新产品，包括越野摩托车、电动摩托车和先进的微出行解决方案，庆祝了公司成立 10 周年。在过去的十年中，NIU 不断增强其全球品牌影响力，赢得了全球骑行者、战略合作伙伴和关键意见领袖的广泛赞誉。</p>
</div><p>For the full year of 2024, the Company sold 924,340 units. The number of units sold in China and in international markets were 759,094 and 165,246, respectively.</p>
<div class="lb-trans"><p>在 2024 财年，公司售出了 924,340 台。在中国和国际市场的销售数量分别为 759,094 台和 165,246 台。</p>
</div><p>Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.</p>
<div class="lb-trans"><p>我们上述披露的销售量基于我们制造设施的交付，可能与从财务会计和报告角度测量的销售量略有不同。NIU 的销售量仅代表公司财务表现的一个指标，不应被视为季度财务结果的指示，这取决于多种因素，包括配件、备件和服务的收入、销售成本、运营费用等。</p>
</div><p><strong>About NIU</strong></p>
<div class="lb-trans"><p><strong>关于 NIU</strong></p>
</div><p>As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.</p>
<div class="lb-trans"><p>作为全球领先的智能城市出行解决方案提供商，NIU 设计、制造和销售高性能电动摩托车、踏板车、自行车，以及滑板车和电动滑板车。NIU 拥有多样化的产品组合，以满足用户的各种需求，并应对不同的城市出行场景。目前，NIU 提供两条车型系列，包括多种不同类型的车辆。这些包括（i）电动摩托车、踏板车和自行车系列，包括 NQi、MQi、UQi 等，以及（ii）微出行系列，包括滑板车系列 KQi 和电动自行车系列 BQi。NIU 采用全渠道零售模式，整合线上和线下渠道，销售其产品并为用户提供服务。</p>
</div><p>For more information, please visit www.niu.com.</p>
<div class="lb-trans"><p>欲了解更多信息，请访问 www.niu.com。</p>
</div><p><strong>Safe Harbor Statement</strong></p>
<div class="lb-trans"><p><strong>安全港声明</strong></p>
</div><p>This press release contains statements that may constitute forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.</p>
<div class="lb-trans"><p>本新闻稿包含可能构成前瞻性声明的陈述，这些声明是根据 1995 年美国私人证券诉讼改革法案的 “安全港” 条款作出的。这些前瞻性声明可以通过诸如 “将”、“期望”、“预期”、“旨在”、“未来”、“打算”、“计划”、“相信”、“估计”、“可能” 等术语识别。除此之外，本公告中的商业前景和管理层的引用，以及 NIU 的战略和运营计划，均包含前瞻性声明。NIU 还可能在其定期报告中、向美国证券交易委员会的年度报告中、在新闻稿和其他书面材料中，以及其高管、董事或员工向第三方作出的口头声明中，做出书面或口头的前瞻性声明。那些不是历史事实的陈述，包括关于 NIU 的信念、计划和期望的陈述，都是前瞻性声明。前瞻性声明涉及固有的风险和不确定性。多种因素可能导致实际结果与任何前瞻性声明中包含的结果存在重大差异，包括但不限于以下因素：NIU 的战略；NIU 未来的业务发展、财务状况和运营结果；NIU 维持和提升其 “NIU” 品牌的能力；其创新和成功推出新产品和服务的能力；其维持和扩展线下分销网络的能力；其满足与电动滑板车相关的强制安全标准的能力；其确保电动滑板车所需组件和原材料供应的能力；其制造、推出和销售符合客户期望的智能电动滑板车的能力；其与运营合作伙伴的合作能力；其控制与运营相关成本的能力；中国及全球的一般经济和商业状况；以及与上述任何事项相关的假设。有关这些及其他风险的进一步信息包含在 NIU 向证券交易委员会提交的文件中。本新闻稿中提供的所有信息均截至本新闻稿的日期，NIU 不承担更新任何前瞻性声明的义务，除非适用法律要求。</p>
</div><p><strong>For investor and media inquiries, please contact:</strong></p>
<div class="lb-trans"><p><strong>如需投资者和媒体咨询，请联系：</strong></p>
</div><p>Niu Technologies</p>
<div class="lb-trans"><p>Niu Technologies</p>
</div><p>E-mail:ir@niu.com</p>
<div class="lb-trans"><p>电子邮件：ir@niu.com</p>
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